AskPat 849 Episode Transcript
Pat Flynn: Hey there, everybody. Pat Flynn here, and welcome to Episode 849 of AskPat. Thank you so much for joining me today. As always, I'm here to help you by answering all your online business questions, five days a week. We have a great question today from Brad but before we get to that I do want to thank today's sponsor, which is DesignCrowd.
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Brad Hobbs: Hey Pat, this is Brad Hobbs from BradHobbs.com. I first have to say how much I appreciate all you do and you know you are young enough to be my son, but you’re wise enough to be my dad so it's really interesting every time I listen to your wisdom and insight so thank you for that. My question is, I've had a blog now for about two years and I'm just getting that around to that. . . where I am comfortable with my main categories and tags and I'd like to go through and re-tag, re-categorize all of my blog posts but I don't know if that hurts the cause if that would completely confuse Google or if there is some benefit to doing that. Any insight on that would be greatly appreciated, and again thanks Pat for all you do.
Pat Flynn: Hey, Brad. Thank you so much for the question. I appreciate your kind words there, it's awesome. Re-categorization or re-tagging, what can happen when you do that? If you're taking a smart effort in terms of doing it unlike what many of us do when we just start our blogs for the first, which we just make things up as we go, we’re figuring things out. Some things might only have one piece of content, in the category area we tag something only once, that is actually not good. So it's great that you're coming back to this and actually re-organizing everything. I double checked this, I did some research, for example, I want to quote from an article on TopRankBlog.com, which is very high-end information about SEO and things like that.
There's a tip about common SEO mistakes to avoid and this is number twenty-one actually, the last one, save the best for last. This is number twenty-one: having too many blog categories or tags. This is a mistake to avoid. When you create a blog category or a tag, you're essentially creating a new page on your website that can be indexed by crawlbots. However, if those categories or tags don't have a decent amount of content associated with them, you could be signaling thin content to search engines and it could potentially hurt your crawl budget. Tip: Remove categories or tags that contain orphaned content and re-tag or re-categorize that content within a relevant and more robust category.
All this to say, Brad, that you're along the right lines of thinking and so it can't really hurt the cause because if you're doing this to just better organize your brain and better organize the experience and the navigation and the organization that humans have when they come on your site, well it's going to benefit Google, which is going to benefit your website. This goes along with the content audit thing that's been very, very popular lately. The best way that it's described is it's similar to writing a book. When you write a book you go through the first draft. The first draft is always a mess because you're just putting it together as you go. That's what blogs are, blogs are first drafts of stuff, and it's never in the right order, it's always organized weird. So go in and do an audit and reorganize things including your tags and your posts and your categories and things and becomes a more polished item in which case Google's going to reward you for that. That has typically always been the case.
Todd Tresidder, my good friend from FinancialMentor.com, he's also in a Mastermind group with me, he delivered this amazing presentation a couple of years ago at FinCon all about the content audit that he did. He called it, “How I deleted a third of my content and tripled my traffic,” and he actually came on the podcast, the Smart Passive Income Podcast, to talk about this very thing. You can find that actually. If you wanted to go deeper, Brad, into the reorganization of things and the content audit situation more than just the categorizations and the tagging or anybody who wants to check that out, you can go to SmartPassiveIncome.com/Session200 but specifically for the categorizations and the tagging, consolidate them, make them stronger and more robust. It's going to help you out. So there you go Brad, thank you so much. I appreciate you and I look forward to hearing the results of this with your site and of course I want to send you an AskPat t-shirt for having your question featured here in the show.
For those of you listening, if you have a question that you'd like potentially featured here on the show just head on over to AskPat.com and you can ask right there on that page. Thank you so much, I appreciate you and here's a quote to finish up the day and the week from Herman Melville and that is, “It is better to fail in originality than to succeed in imitation.” Here, here. All right guys take care and if you have a moment please head on over to AskPat on iTunes just look up “AskPat” and leave a review if you can, if you have a moment. I'd appreciate it so much, appreciate you and I look forward to serving you next week. Take care guys!
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