AP 0614: How Can I Get More Views for My Video Podcast?

AskPat 614 Episode Transcript

Pat Flynn: Hey! What up everybody. Pat Flynn here and welcome to Episode 614 of AskPat. Thank you so much for joining me today. Today we have a great question from David but before we get to that, today I'd like to tell you about Design Crowd, today's sponsor.

They help entrepreneurs and small business owner outsource, or crowdsource, custom graphic logo and web design from designers around the world. They have over half a million—half a million, wow—designers from over hundred countries ready to help you with any creative and design project you might have. Check out Design Crowd to learn more and get started at DesignCrowd.com/AskPat and you will get a special VIP offer just for you guys. So, check it out now.

All right, now here's today's question from David.

David: Hi Pat, it's David here from bartenderhq.com, a blog for bartenders looking to improve their skills. You've answered a question for me in the past on AskPat and thank you so much for that, so please feel free to give away the t-shirt to somebody else.

I'd like to ask a question actually about YouTube today and how to drive more traffic to the YouTube videos I'm putting up. So, at the moment, I have a podcast, which is the Bartender HQ podcast. That's going up on iTunes as an audio podcast and also on to YouTube as a video podcast.

But I'm having trouble getting enough traffic to the YouTube videos. If, it seemed like it would be something that would be fairly easy to get people to look at but the views are quite low and I wonder what your top tips are for getting more traffic to YouTube videos. Love to hear your thoughts on this.

I don't know if I should be plugging it at the end of every podcast, audio wise. I know sort of, cannibalize the audio listeners that way. But thank you anyway for everything that you do. I appreciate every thing that you put out and it would be great to hear your thoughts on this. Thank you Pat.

Pat: Hey David, what's up. Thank you so much for the question today and we're definitely going to give away the t-shirt so for those of you who are listening to this particular episode, use the hashtag ‘askpat614'. So #askpat614 on Twitter and leave a comment about this episode there on Twitter and a week from today we're going—I'm going to randomly select one of you who uses that hashtag and Jessica will reach out to you and we'll get you hooked up with that so thank you David. You can thank David for the t-shirt, if you want.

So, to answer your question. Very bluntly. I don't think you should be doing videos for your audio podcast episodes. It sounds like to me that your audio podcasts is sort of your main thing. You've mentioned that at the end you don't want to cannibalize them in all this stuff. A lot of people do the audio to then video podcasts. The only thing I don't like about that is what's the value of having the video?

If there are slides. If there are talking heads. If there are other interesting visuals then maybe it might be worth it but I've seen a lot of people—and I haven't checked out your videos David, so correct me if I'm wrong—but I've seen a lot of people just throw up one slide with some information on it, maybe a picture or an image of the person that your interviewing and you just have the audio play. You have audio playing on YouTube.

YouTube's power is with the visuals and the step-by-step processes and the how-to and the inside looks and all that stuff and if you simply have just audio playing on a YouTube video, I feel like that it's just a waste of time. And it dilutes the power of your YouTube channel. I truly believe that. Now, there are people out there who are doing really well with both audio podcasts and video on YouTube, and it's the same content but you know what? They're primarily video people.

For example, “Eventual Millionaire,” with Jaime Tardy. That's actually a video interview show that she then produces into an audio podcast. “Mixergy,” Andrew Warner, he does videos and he posts them on video channels too but, he also has audio one. This is opposite to for example, the internet business mastery. I don't know if they do this anymore, Jeremy and Jason but they used to take the audio, from they're podcast, their podcasts are they're primary thing, and they would make a slide on YouTube and just have the audio play. And they would get some views here and there but they were significantly lower. Which, seems like it's the case for you, David than the podcasts downloads.

So, my opinion: I would just forget about all that extra work that's done to rip out that audio and put it on to a video. If you're getting that many low views, you know, you gave it a shot, you tried that's great! And for some, it may work. But for you, it's not. I would really, really be careful about what you're doing on your YouTube channel and really make those high quality videos that really want views. That really deserve those views. And views again, remember people are watching. So what are those things you can choose, you know bartending.

I used to bartend for a while. Well, how about some videos of you bartending? And doing some flares, if you do flares. Or mixing certain drinks or different ways to mix the same drink. There's a lot of different videos you can do that can be very visually appealing that would get a lot more downloads. Just from the fact that it's like that. And the reason is because you'll get more shares. People will be listening to them longer. They rank higher if people watch all the way through. This is just basic Google SEO. The more time people spend on a page, on your website and on YouTube, the higher it's going to rank. And remember, YouTube is owned by Google.

So, what are some things you can do in your videos to really make them compelling? If you really, really wanted that podcast audio in a video on YouTube, because you feel like there's an opportunity there, I would highly recommend you add some visuals on top of it. Which can add a lot extra work for potentially little gain. So just keep that in mind, David. But I wouldn't actually focus on ripping out that audio and putting it on video. If you want to get more YouTube views, create great videos that are meant to be videos. So, that's all I'm going to say about that.

So David, thank you so much today for your question. I really appreciate it. Let me know if I hit the nail on the head there for you or if I'm speaking from left field. I don't know if you know what that means. I don't even know if I know what that means. But what I mean is, if you feel like I'm coming at this at the wrong angle, let me know. We can #askpat614, and everybody else. I would love to hear your comments too. So leave your comment and one of you who leaves a comment within a week after this episode goes live—so that will be by the third of June 2016—I'm going to pick somebody at random who uses #askpat614 on Twitter and I'll let you have the t-shirt that David was going to have since one of his questions was previously answered in the show way back when.

So, thank you David. I appreciate your question. Thanks for your generous offer to offer the t-shirt to some body. We'll make that happen for sure. Thanks to every body else out there who's listening. I appreciate you and thank you again to today's sponsor which is Design Crowd.

Again, as a reminder, helping entrepreneurs and small business owners outsource or crowdsource they're graphics, logos design, web design. From designers around the world and they have 500,000 designers from over 100 countries. Ready to help you in any creative design projects that you might have. So check it out DesignCrowd.com/AskPat and you'll get a special VIP offer. So again, that's DesignCrowd.com/AskPat. Check it out.

Alright, thank you so much. I appreciate you and here's a quote today from Milan Kundera, “Business has only two functions: marketing and innovation.” Keep innovating everybody.

Cheers, take care and I'll see you in the next episode of AskPat. Bye.