by: AskPat 481 Episode Transcript
Pat Flynn: What's up everybody? Pat Flynn here and welcome to Episode 481 of AskPat. Thank you so much for joining me today. As always, I'm here to help you by answering your online business questions five days a week and we have a great question today from Scott.
Before we get to that, I do want to thank today's sponsor, a brand new one, called Earth Class Mail. Earth Class Mail moves your snail mail to the cloud, getting you instant access 24/7 and integrates with the tools and services you use every day. You also get a real professional address to share publicly with customers, business partners, and investors. Now, I've checked out Earth Class Mail and I think it's a brilliant solution that's perfect for business and independent entrepreneurs of all types.
Visit EarthClassMail.com/pat and you'll get your first month of service for free when you sign up. Again, that's EarthClassMail.com/pat. All right. Here's today question from Scott.
Scott: Hey Pat, super long time listener. This is Scott McCusker, owner of Cyber Groove Agency. It's CyberGrooveAM.com. Listen, I'm number one Google result in my niche. Basically, that's drum and bass bookings, and also there's a lot of other electronic music genres that I'm part of that I push out, that I also am number one Google result. I'm trying to figure out how to leverage that in order to bring more, actually, money into the business or get more leverage in the business because I know what it obviously does, but I'm trust trying to see what to do with it. All right. Any help would be awesome and yeah. Dope man. Keep on doing what you're doing. Thanks. Bye.
Pat Flynn: Hey, what's up? Scott, thank you so much for the question today. I really appreciate it. Now, I was looking at your website and analytics in and around the target keyword you mentioned, drum and bass bookings. I looked up drum and bass bookings in Google and you indeed came up number one, which is great. Then, I did some further analysis on that particular keyword and it doesn't seem like it's getting as many searches as you might think. The search volume per month is just in a couple hundred, so you might not actually be getting that much pull from that particular keyword, even though you're ranking at number one, because the number of people searching for that keyword is actually, obviously really important. Now, I also typed in your URL into SEMrush.com.
If you go to SEMrush.com and type in your domain, you get a lot of interesting information about it and in the keywords section, in terms of what things you're ranking for right now, I see the top most searched for keyword that you're ranking for right now is drum and bass artists. That has a search volume simply of 480 per month, so that one isn't even that month and you are ranking in the 69th position on that one, which is obviously way deep in the Google search which isn't going to really help that much. No matter what, it doesn't really matter how people find you. Seems like your business is going and growing, which is great, but I think the most important thing is no matter how people find you in Google, and there are some other long tail keywords that people are probably finding you for.
You mentioned that there are some other keywords that might be completely different and that you are getting more traffic for. I'm not totally concerned about that, but I am concerned about the homepage or the landing page, what people see when they come to your website. I came onto your website and it looks very, very old. I don't know. It doesn't look very updated and it's very static and it looks just … It doesn't look like a website that people would land on and want to interact with today. I'm just giving to you real and if you want to get confirmation of this, I recommend you all go to a website called Peek.UserTesting.com. This is a very interesting website where you can plug in your URL and press start and you're going to hear a five minute video of a real person using your site or your application, and then you can also pay to have more people do this.
There's a pro version of it, too, but peek.userstesting.com. If you want to get confirmation of what people think when they get to your website, go there and it reveals some interesting information. Now, I will say that some of the reviews are just kind of outlandish, but generally if you start to watch a view of them, you'll get to see a pattern and then you can make changes from there. What I would recommend is trying out different landing pages or websites or templates or themes that will help you get people to stick around on your website, because I'm really curious of what the bounce rate would be. I don't have access to that information right now, but I can imagine it being very high, which is not good.
You want people to click around and look around. It even took me a while to find your “About Us” and what really you do. I see a list of all these artists here, which are great, but even the text is all image. All the names of these artists here, which are these are great images. I would recommend keeping these, of course, but the text for them is within that image. It doesn't even keep track of this artistry, in terms of the little robots and search and things like that. There's a lot of improvements that can be made website-wise and I think when you do that, you'll get even more traffic coming in because Google is looking to share the top results, the top resources for particular keywords that people are searching for, so the most useful websites, the ones that have the best user experience.
That includes bounce rate, that includes time on the site, and all those kinds of things. Scott, I hope that helps. I hope I wasn't too hard on you, but I'm just being honest with you right now. I hope that helps. Yeah. Thank you so much for the question. I really appreciate it. We're going to send you AskPat t-shirt. Yeah, best of luck to you. For anybody else out there who has a question that you'd like potentially featured here on the show, just head on over to askpat.com. You can ask right there on that page. Thank you so much for all of your questions,. You are what make this who possible, of course. I also want to thank today's segment sponsor, which is Braintree. Braintree is a payment solution. It's actually a full stack payment solution.
It gives you support for all payment types, if you're accepting payments from customers. All payment types, including Android Pay, Apple Pay, PayPal, Bitcoin, Venmo, credit cards, whatever is next, all within a single transaction across all platforms. They have superior fraud protection, customer service, and fast payouts. To check yourself, visit BraintreePayments.com/pat. Again, that's BraintreePayments.com/pat. Thank you so much for listening and I appreciate it. I look forward to serving you tomorrow in the next episode of AskPat. Until then, here's a quote to finish off the day by Peter Drucker. He said “Entrepreneurship is neither a science nor an art. It's practice.” Take care and I'll see you in the next episode. Bye.