AskPat 956 Episode Transcript
Pat Flynn: Hey, what's up everybody? Pat Flynn here and welcome to Episode 956 of AskPat. Thank you so much for joining me today. As always, I'm here to help you by answering your online business questions five days a week.
And we have a great question today coming from Chris over in Germany, but before we get to that I do want to thank today's sponsor, which is FreshBooks, one of my favorite companies, because they help serve me, and millions of other small businesses, by helping us keep track of our business finances: From the income, to the expenses, to the invoicing, to the P&L statements, to the Balance Sheets. All those things that we need to know to get a pulse on our business, to help during tax season, and just to help make us make wise decisions. So if you want to check out FreshBooks for free for thirty days, all you have to do is go to FreshBooks.com/askpat, and just make sure you enter “Ask Pat” in the “How did you hear about us?” section.
Sweet. All right, now here's today's question from Chris.
Chris: Hi Pat. My name is Chris and I'm from Germany, and I really love all the content you put out there, and I'm totally grateful for all the work you put into Smart Passive Income, especially since there's no one here in Germany like you where I could learn all this stuff from.
So, right now I'm working on my first niche site and I'm almost done, but there's one question that I can't wrap my head around, and that's how to interlink my articles with each other. I check your FoodTruckr site to see if there's any pattern, but I couldn't find one. I know that linking out to other sites and sources should always open a new window, but how about linking to other articles within your own site? On FoodTruckr you sometimes open the content into the same window and sometimes in the new one. Could you maybe give me some advice, or like rule that I could follow, on when to open links in the new window and when to open it in the same one? Thanks in advance Pat and keep up the good work. Bye.
Pat Flynn: Hey Chris, thank you so much for the question, I appreciate this. You know, rules have changed over time and honestly there's no, quote, wrong answer, as long as you're interlinking between articles on your site. That's a plus. I think if you're not interlinking, meaning you write a post and you are linking back to older relevant articles, then you're missing out, because that is important for SEO. It does show that in Google you are an authority, and that you kind of understand this space a little bit. It's just one of the many factors obviously, but it's important, and so I'm glad to hear you're doing that Chris, and it's kind of the next level to understand, “Okay, well when do I open a new window, when do I open in the same window?”
Now like you said, if you're linking to an outside or external site, the best rule of thumb is to always open a new window. You want people to stick around on your website when they're going and visiting that other resource that you mentioned that's outside of your own site. But what about if you're linking to other stuff that is in the same domain, in the same website? Well it's not always opening in the same window. My opinion, if you are for example writing a blog post, and you are referencing an older post because there's something in there that is relevant to the post that you are right in the middle of writing right now, well then I would open a new window. Why? Because people are going to be in the middle of reading that post, and you just referenced something, sort of like a footnote, and if you were to have that open in the same window, then they would lose their place, and they'd have to go back. And it's just kind of inconvenient right? So the best rule of thumb is to always think about the user experience here. Now if a person reaches the end of the post, and you are redirecting to the next step, or if they are at the end of the post and they're clicking on articles that relate to that topic, or are in the same category, they've reached an end point, and now they are at a stopping point where they can make another decision to go deeper into your site; this is great to decrease your bounce rate. Those kinds of interlinking, in my opinion, open in the same window, because you're starting a new conversation at that point. So, side conversation, new window; new conversation, same window. And that's my final answer.
Love to hear what you all think about this. Thank you so much Chris and I hope this answers your question. Want to wish you the best of luck with your niche site, and everybody else out there, I want to wish you the best of luck too. So Chris I want to send you an AskPat teeshirt for having your question featured here on the show. And for those of you listening, if you have a question that you would like potentially featured here on the show as well, just head on over to AskPat.com and you can ask right there on that page.
Thanks so much, I appreciate you, and here's a quote to finish off the day by G.K. Chesterton, “A man does not know what he is saying until he knows what he is not saying.” All right guys, take care, thanks so much, thanks again to FreshBooks, and see you guys in the next episode. Peace.
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