by: AskPat 751 Episode Transcript
Pat Flynn: Hey what's up everybody? Pat Flynn here and welcome to Episode 751 of AskPat. Thank you so much for joining me today. On my birthday! Today I turn 34. Awesome.
And today's question is from Karyn, so why don't we get right into it right now. Here we go!
Karyn: Hi Pat, I'm Karyn here from MelbournesEast.com.au. Where do I start? I'm launching a new website in the next month or so, called Melbournes East, and it's to support the residents of about five local council areas around near where I live. It's really to give people the same feeling that they get when they read their local paper, which is slowly getting thinner, and thinner, and thinner. But, I'm actually. . .I don't really enjoy writing blog posts as much as I used to. I used to be a beauty blogger and did a lot of product reviews, so I wanted to launch a podcast to with this brand, so that I could interview residents in the area. Talk about interesting things that are happening, maybe the local politicians and that sort of thing.
A website is really important to support whatever medium I use, whether it's audio or video, or the blog posts. I guess my question is: “Where do I start? Do I start with a podcast and then just have shared notes that are attached to that or do I really need to get my butt into gear and get back into writing blog posts and find the passion for that again?” Okay, that's my question. I'm having a little bit of trouble with focus, and I know that I should be focusing on one thing until successful. I'm not sure if the one thing is the whole Melbournes East package, or whether the one thing is the podcast or the blog, or the. . .You see my problem? This is why I need your help Pat. Thank you for everything you do, and I hope that you answer my question. I'll talk to you later. Well no I won't, but you know what I mean. See ya.
Pat Flynn: Hey what's up Karyn. Thank you so much for the question. I'm actually headed to Australia, not Melbourne, unfortunately, which is one of my favorite cities in the world, because it's beautiful. I will get there or be back there one day. I was there in 2007 and it was awesome, so I will be back. For now, I'm gonna be Brisbane, sometime later in this year for Christmas, and whatnot. That'll be fun. Anyway, to answer your question.
Where do you start? Well, in order to start a podcast, you will need a website, of course to host your podcast content. I would start there. If that's something that you feel you would be more passionate about, which it sounds like, I think its a great idea to interview people. I think its a fantastic idea. Start with that. Now of course, you can check out PodcastingTutorial.com to help walk you through the entire process of setting up your podcast, which will also include how to set up the website for it and all that stuff. Then, you don't have to worry about blogging at first. If you truly want to go all in on the podcast, do it, just have show notes.
You still need a hub where people come back to. Because people are going to be listening to the podcast, you could have the show notes and maybe some downloadables or maybe some events that could be there on the blog. But here's the thing, even though you don't want to blog, perhaps when you start to gain interest, or even now, you might know people who may want to blog for you. You can have multiple authors on that blog and you just have to take care of the podcast. Posting that, however many times a week that you want. Maybe once a week, or every other week. However often you want to do it. In between podcast episodes, you have some of your friends or other people in the area actually blog. Maybe you assign certain things for people.
For example, maybe there's a person that is sharing the latest family related things that are happening in the area. There's another person who's doing food related things. I don't know exactly what you want to talk about, but that's up to you. You can build it any way you want. That might be cool. There may be some other bloggers in your space, or in your area, who may like to get a little bit of exposure. That could be the benefit for them to have this platform that is going to be driven by your podcast. You're going to have these multiple authors on the website, too. That way it can become a great resource.
Even before you get to having other authors on board, you want to get your podcast up and running and that should be your one thing. I'm mentioning all these different things, which is probably adding even more ideas in your head. Which is always going to cloud our brains and stop us from moving forward because we just have so many things that we want to do. So start with the podcast, get that up and running. PodcastingTutorial.com would be the way to go. Get into seven episodes. I would say seven episodes and then you can start thinking about, okay, well how can you add blog content, other than show notes after that point. You can start small. That's the cool thing about this, but I would start sooner than later. The earlier you start, the more opportunity there is to get more subscribers, and to get this off the ground, and to start building an audience, and raving fans, and all those sorts of things.
I think it's a great idea. Also, another cool thing about the podcast specifically, is that you're able to connect with a lot of other people who you may not be able to connect with otherwise. People are going to be more likely to say yes to getting on a call with you because they know it's going to be on a podcast, as opposed, to you just saying, “Hey, you want to get on the phone for 30 minutes and just chat?” Because they know they're gonna be published somewhere on a podcast, which does come with prestige, nowadays. You will be able to have a conversation with them. Build a relationship with them over time. Have their contact information. And then, depending on how the podcast goes, you can always reach back out to them later for something else related to whatever it is that you're doing. Or maybe a product you want to come out with, what have you.
That's where I would start. Start with the podcast. Sounds like you're more interested in that. Do show notes for that, but even just with the show notes, make it minimal. Just have the links in there that were mentioned. A link to the person's website that you're interviewing, if you're doing an interview episode. Or maybe sharing a resource, maybe a link to that resource that you're interviewing the CEO of or maybe even just talking about similar to your beauty product reviews. And then, just go from there.
Hopefully that makes sense, Karyn. I want to wish you all the best of luck. Thank you so much for the question. Maybe, one day, I'll go and visit Melbourne again and we can hang out, at some point. Anyway, until then, thank you so much. I appreciate you and I want to send you an Ask Pat t-shirt all the way to Australia because you got your question featured here on the show. For everybody else out there listening, if you have a question that you'd like potentially featured here on the show, all you have to do is head on over to AskPat.com and you can ask right there on that page. Thank you so much for listening in today. I appreciate you.
Here's a quote today from David Karp, who is the founder and CEO of Tumblr. Which is one of the favorite platforms of Gary Vaynerchuk. His quote is “An entrepreneur is someone who has a vision for something, and a want to create.”
God, I want to create, guys. Keep creating. Karyn, create your podcast. Let me know how it goes. Talk to you guys later. Thanks so much and I'll see you in the next episode. Bye.