by: AskPat 933 Episode Transcript
Pat Flynn: Hey. What's up, everybody? Pat Flynn here and welcome to Episode 933 of AskPat. Thank you so much for joining me today. As always, I'm here to help you by answering your online business questions five days a week.
We have a great question coming in today from Steve, so why don't we get to it, right now? Here we go.
Steve: Good day, Pat. Steve here from Sydney, Australia. Mate, I just wanted to say thank you for all the quality content that you're consistently putting out there for us. My question today relates to launching a new blog and specifically, populating it with content. Is there such a thing as too much or not enough? I'd love to hear your thoughts on where the balance is. Cheers, mate.
Pat Flynn: Hey, Steve. Thank you so much for the question. I really appreciate it. Yes, there is such a thing as . . . Mostly not enough content, but too much, too. I think when you're launching a blog or a podcast or any sort of content platform, or putting yourself on a content platform that exists, you want to make sure that you have enough, so that people can go through multiple pieces of content. But you also want to make sure that you keep some in reserve, so that you can continue to keep pushing forward and staying consistent. So the magic number, at least that I share with my podcast students in PowerUpPodcasting.com, is three minimum when you launch, in terms of podcasts. I would say it's the same for blogs as well. For blogs, it might be even a little bit more; five, to just fill it out a little bit. It depends on the theme as well. If you have a theme that really showcases, magazine-style, multiple different modules and stuff, and you only have three on there, it's going to look very bare. However, there are themes out there that make three look like a lot and it just looks fantastic.
The idea is, you want people to come to the site. If they're being introduced to it for the first time, or you've been teasing it, you've been building an email list leading up to the launch, you want people to go in there and find stuff, and not just one thing and then have them leave, because there's only one thing. You want to have them find the one thing that makes sense for them, whether it's an article that you're featuring or maybe they go because you have multiple articles, and there's one in particular that they really resonate with, that they want to get into. But once they get that, they get a sense of what it is you have to offer, the kind of language that you use, the voice that you have. But they want to go deeper with you.
You want to allow people to go deeper with you. But at the same time, like I said, you want to hold a little bit back. I hold—it's a little bit tempting, in the beginning, to just put everything that you've created upfront, out there for the world, because you want to show people how great it is. And it's probably great to begin with, because you're so excited about this new launch of yours, but keep some of it back. Keep even some of the good stuff back. You definitely want to launch with your best piece of content that you have to offer and make a big splash with it, but also save some of those for reserves. Also, save some of them for guest posts, too, if possible, so that you can get new traffic and exposure from an audience that already has trust with somebody who is now featuring you.
So, hopefully that makes sense, Steve. I appreciate it and I want to thank you by sending you an AskPat t-shirt for having your question featured here on the show. For those of you listening, if you have a question that you'd like potentially featured here on the show as well, just head on over to AskPat.com and you can ask right there on that page. Great question, Steve. Thank you. Super, simple answer. Very clear, in my eyes, and hopefully it's clear in your eyes too. Best of luck.
All right, guys. Thanks so much. There was a course that I mentioned here, in this episode, and that's PowerUpPodcasting.com. It was one that was launched last month, in July, and it did very well. Hundreds of new students in there, and I'm helping them through their podcast. Currently, it's closed. But I mentioned it, and I mentioned it because if you are interested in starting a podcast of your own, all you have to do is head on over to PowerUpPodcasting.com. You can sign up for the waitlist. The next time it opens up, you'll be the first to be notified. So, PowerUpPodcasting.com.
Thank you so much once again, and here's a quote to finish off the day by Jacqueline Carey, “All paths are present, always . . . and we can but choose among them.” To rephrase that, guys, you can go in any direction you want to go. You just have to choose. All right, guys. Take care and I'll see you in the next episode of AskPat. Bye.