by: AskPat 783 Episode Transcript
Pat Flynn: Hey, what's up everybody? Pat Flynn here, and welcome to Episode 783 of AskPat. Thank you so much for joining me today. As always, I'm here to help you by answering your online business questions, five days a week.
Now here's today's question from Ciaran.
Ciaran: Hi Pat, this is Ciaran. I'm calling from Ireland. I hope you're well, big fan of the show. My question relates to a part of your book related to idea of validation. It's just something I'm stuck with at the moment, and it's in particular the use of Facebook ads and landing pages. You spoke about in the book that you could have a number of ideas, and suppose it's sort of trying to figure out which one is the one you want to run with, based on perhaps feedback or reaction from people.
I suppose the question really relates to, let's say I have three ideas. I'm wondering, with those three ideas I can obviously post Facebook ads; do I drive those back to three different websites and go through the process of buying three different domains, thinking up of a domain, three different domains, and setting up three different websites, and therefore a landing page on each of those websites? Or is there a way to set up maybe one type of generic page, I don't know, like a type of holding page I suppose, in one respect, whereby it could be used as sort of a website where you could have a lot of landing pages, and every time you may have an idea, that you could use that one website for multiple landing pages? That obviously would be a lot quicker, to do it that way. I'm just wondering, what is the best way to do this? Because it's something that I'm stuck with at the moment. I hope that's clear, Pat. Thanks for listening. Okay, cheers, bye-bye.
Pat Flynn: Hey Ciaran, thank you so much for the question. I appreciate this. I have a quick answer for you. You don't need to set up new domains and new websites for each of these three different ads that you have going on. I think it's smart to potentially use Facebook and three different advertisements to test three different ideas.
What's really interesting is that even on the number of clicks on those ads alone, even without the website part of it, or the landing page parts of it, you can start to begin to realize and see, and maybe even determine, which one of those three will actually do better, or have more interest. I would recommend that for each of those ideas, you have different kinds of ads that go to this landing page for that particular thing that you're talking about. Because if something isn't being clicked on, you don't know necessarily if it's because of the idea, or the ad copy, or the image that goes along with it, or whatever.
You want to give yourself multiple angles here. I would say, for each of these three ideas, have two or three different kinds of advertisements, because sometimes it's certain ways that you say things or share things, or the offers or how you present the ideas, maybe the particular benefit that you choose related to that idea in that advertisement. It makes all the difference in the world in terms of clicks. That way you're already, again, starting to pull in some information in terms of what copy is working best.
If you're at this point in the process already, you know from Will It Fly? you can start to use the things you've found in your Three Ps market map exercise to inject into this, in terms of the language that your audience uses, and your PLAN and all that stuff. If you haven't read the book those things aren't going to really mean anything to you, but it basically means you're understanding the pains and problems of your target audience. You're coming up with these different solutions, but you want to say them and share them in ways that they can relate to, so you're using language, and you're sort of empathizing with those who you're potentially going to serve with these ideas.
When it comes to those landing pages, you don't need to create different websites and have different domains. It can get very expensive, and technically a lot to deal with, and you don't want to have to set up three different websites. What I would recommend is a tool called LeadPages, which makes it really easy. LeadPages allows you to set up as many lead pages or landing pages as you'd like, and you can set them up in just a flash. Full disclosure, I am an advisor for this company, I am an affiliate for this company, and if you go to www.AskPat.com/LeadPages, you can go ahead and check it out from there. Even at the lowest tier price point you can get access to unlimited landing pages that you could set up, so you can quickly set up three landing pages for each of these, it can even be the same design, and you can find the ones that convert the highest on there. It doesn't even have to be that much information on them as well.
Again, you're just trying to collect interest emails from people who you've collected from Facebook, and so you'd have three different landing pages for each of these, which would give you three URLs, and those landing pages are hosted on Lead Pages, which is really cool, so you don't even have to worry about having a website. Actually with Will It Fly?, you shouldn't even necessarily need a website at this point yet in the validation stage. But a lead page can come in handy, and that would be the best solution for you Ciaran. Check them out, www.AskPat.com/LeadPages. Should be good for you to set that up, and I just want to wish you the best of luck. I hope that helps.
Ciaran, I want to send you an AskPat T-shirt, all the way to Ireland. As you know, or may know, because of my name, I'm actually part Irish too, so that's really cool. Hope to visit there one day, but for now I'm just going to have to send this shirt over airmail, and I'd love to see a picture at some point. That'd be kind of cool. We'll send that over to you very soon, and for those of you who are listening, if you have a question that you'd like potentially featured here on the show, just head on over to www.AskPat.com, and you can ask right there on that page.
Thank you so much, and as always, here's a quote to finish off the day by Theodore Roosevelt. Today's quote is, “Do what you can with what you have, where you are.” You got this. Take care, and I'll see you in the next episode of AskPat. Bye.