AP 0830: How Do I Make the Most Out of My Content with Tutorials?

AskPat 830 Episode Transcript

Pat Flynn:  Hey, what's up, everybody? Pat Flynn here, and welcome to Episode 830 of AskPat. Thank you so much for joining me today. As always, I'm here to help you by answering your online business questions, five days a week. We have a great question today from Dan, but before we get to his question I do want to thank today's sponsor which is ZipRecruiter.

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They will find the best candidates for you. They'll put all those job descriptions out on all those different websites with a single click from your side. They'll also screen candidates for you, no more messy emails, and back and forths or phone calls to the office. They'll do all that work for you. If you want to check them out, you can use them for free. All you have to do is go to ZipRecruiter.com/Pat. That's it. All right, here's today's question from Dan.

Dan Vega: Hello, Pat. My name is Dan Vega, and I am a software engineer out of Cleveland, Ohio. I run the website TheRealDanVega.com. It's really just a personal website with a blog where I write about my findings as a daily programmer and really try to answer questions from different readers or students. Over the last year I've branched out a little bit more, and I've been creating a lot more YouTube Videos. I actually launched two courses that have to do with teaching people how to program in specific languages. My question is this. When I come up with a new idea for a tutorial, where should I start, and can I use that same tutorial across different mediums?

If a student asks me a question, should I first start with a YouTube video and then a couple days later or a week later post that YouTube video on my blog with some type of text or try to change it up a little? I'm trying to make the most out of the content that I'm creating, and both get traffic to my website and grow my YouTube channel. I'd love to hear your thoughts on that. I want to thank you for everything you do. Keep up the great work. I love tuning in, and you've been a real big help to me. Thank you. Have a good one.

Pat Flynn: Hey, Dan. Thank you so much for the question. Congrats on all that you're working on. It sounds really cool. I think you have a great strategy lined out. For your particular brand, I believe, starting on YouTube since that's your primary home and where you want to start, that's what I would do. Actually, I like the idea of putting it out on YouTube first before you put it out on the blog. That will encourage people to want to get it quicker by subscribing to your channel. When you post it on your blog, and yes I would absolutely recommend doing that. That way there's some cross-promotion between your website and your YouTube channel. Obviously, Google owns YouTube and the Google search engine as well. They'll cross-promote and help each other. They'll increase in the rankings in both of those places, and it's just more valuable. It's really cool because when you promote and push that blog post out on your website, you could say hey, this came out a week ago on my YouTube channel. If you want to get these tutorials and any new ones that come out in the future, subscribe to my YouTube channel by clicking here.

On your YouTube channel, obviously, you can say things like come back to the website, and you'll see the rest of the tutorials plus other things that go along with them too. Related to that, in each of those blog posts you can even further the opportunity that people would enjoy it and actually take use of it by offering potentially some lead magnets or downloads. Perhaps you teach something, and then you offer a PDF checklist that walks through the steps for that particular tutorial. You can offer that on your website, and then you can have people subscribe to get access to that, or maybe it's something you give access to to people who are just on your email list. That way people who are watching the videos as they come out on YouTube, they're going to come and be a subscriber right away.

There's a lot of different ways to go about it, but I like the idea of repurposing it. You could even take the transcription from YouTube using a service like Rev. What's really cool about Rev, it's Rev.com, you can actually connect your YouTube channel to Rev, so that it actually automatically transcribes all of your videos as they come out. Now they do cost $1 per minute. I don't know how long your videos are, or if that's something in your budget, but you can do some really cool things with that text that comes from your videos too. You can first of all include that as subtitles which will help with search engine optimization as well for each of those videos.

You can also make it a transcript that people can download, or you can copy and paste that transcript on your website too, if people want to capture the exact wording of each of those tutorials that you come out with. I've had many, many great successes with tutorials on YouTube by posting them on YouTube and having them on a website too. You can check my examples out at PodcastingTutorial.com and also StartAnEmailList.com. You'll see how I created landing pages for those specific things because those tutorials include more than one video. You can do that as well, Dan. Perhaps saving your YouTube videos for one giant, meaty, epic resource on your website and then have that cross-promote like I mentioned earlier could be the case. Again, StartAnEmailList.com and also PodcastingTutorial.com. Hopefully, that gives you some ideas, Dan. I want to wish you all the best. Thank you so much for the question. I want to send you an AskPat t-shirt for having your question featured here on the show.

For those of you listening, if you have a question that you'd like potentially featured here on the show as well, all you have to do is head on over to AskPat.com, and you can ask right there on that page. Thanks so much. I appreciate you. I hope you are off to a great start of the week. Again, if you want to check me out live every Friday, you can. All you have to do is go to Facebook.com/SmartPassiveIncome, and you'll see every Friday at 1:30 pm Pacific I'll be answering questions live there as well just like this.

Finally, here's a quote to finish off the day by R.I. Fitzhenry: “Uncertainty and mystery are the energies of life. Don't let them scare you unduly. They keep boredom at bay and spark creativity.” Take care, and I'll see you in the next episode of AskPat. Bye, everybody.