About This Episode
Aleisha Maddock is joining me on the show this week. She's a stand-up comedian from Australia with a growing, successful online business called Bridechilla, in the wedding planning space. Not only is Aleisha one of the most hilarious guests I've ever had on this show, she also has a critical question that we should all be asking ourselves: As her business grows, how can she continue to create a genuine connection with her audience?
I jumpstart the call by asking Aleisha to tap into some of her fears around growing. From there we chat a bit about the different aspects of her business, her podcast, and the joy she gets from serving her community. I offer Aleisha my perspective—what's worked well for me as my brand has grown, including my team, assistant, and more. I reveal some of the tactics I use to stay personally connected to my audience. We pivot a little to talk about some of the other growing pains that Aleisha's having, and I offer advice for saving even more time in her business life. We wrap up with a game plan for identifying tasks and business aspects that Aleisha can outsource and get time back from.
What You'll Learn:
Discover strategies for maintaining a strong connection with your audience as your business grows.
AskPat 1039 Episode Transcript
Pat Flynn: What's up everybody? Pat Flynn here. Welcome to Episode 1039 of AskPat 2.0. This is a coaching call that you're about to listen to between myself and an entrepreneur. I work with this person to help them figure out how to solve their problems. That's what the show's about, and you get to sit like a fly on the wall and listen in on the conversation.
This is so cool, I'm so happy you're here. Make sure you hit subscribe if you haven't already. Today we're talking with Aleisha, who has a thriving business but is worried that as she continues to grow her business she's going to lose touch with her audience. I think this is a really, really great conversation because we want to make sure that we always are there for our people.
As you continue to grow, and I know this from personal experience, it can get a lot harder and harder to do that. I share in this episode a lot of my own personal experience of the challenges that have come as a result of growing. This is so great to know ahead of time, especially if you're just starting out so that you can prepare yourself for it to be better equipped to best serve your audience down the road.
I do want to also say that Aleisha was probably one of the funniest people I've ever had on the show. I just wanted to talk to her for hours because she is just hilarious. I actually had to mute my Skype call on my end every once in a while or else you would have just heard me laughing a ton. She's so fantastic and I cannot wait for you to listen to this.
Before we get to that, I do want to give a big shout out to FreshBooks, the sponsor for this show. They're just amazing, they do so many things to help me and several, actually millions, of small business with managing our business finances, from keeping track of income, to expenses, to invoices. In less than thirty seconds, you could literally create a super polished invoice and receive online payments in two clicks.
If you do any coaching, or consulting, or have any students and you bill them, if you do any billing of any kind, this is probably the best software—it is the best software to enable you to do that and do it very simply. What's really cool is they also help you keep track of those invoices. Not just like, “Okay, who has paid you or not?” Also, “Who has yet to even open that invoice?”, which allows you to understand, “Who should I follow up with? How should I follow up?”, all those kinds of things.
Super handy. If you want to check out a thirty day free trial of FreshBooks, super simple: All you have to do is go to FreshBooks.com/askpat and just make sure you enter “Ask Pat” in the “How did you hear about us?” section. That would be really cool for you.
Awesome, now let's get to the episode and the coaching call today with Aleisha. Enjoy.
Aleisha, welcome. Thank you so much for being here on AskPat 2.0, welcome to the show.
Aleisha Maddock: Thank you, I'm stoked to be here Pat.
Pat Flynn: I'm stoked that you're here too. Why don't you take a quick minute to tell everybody who you are and what you do.
Aleisha Maddock: Pat, I'm Aleisha. I'm the founder of Bridechilla, which is, I want to say—I was going to swear—it's a BS-free wedding planning podcast that I started over 340 episodes ago now. Very similar to your podcasting journey, where we've aligned.
Pat Flynn: You said the Bridechilla, not Bridezilla.
Aleisha Maddock: Oh no Pat, that's blasphemy! Bridechilla. I'm all about helping people, couples, plan their wedding without losing their marbles. I started this, I moved to London. I'm an Australian and I moved to London about five years ago with my husband, who's also an architect; correlation, Pat.
We had just planned our wedding and I realized that the wedding industry is sort of full of a lot of white noise rubbish, that people become overwhelmed. It's just stressful and I think completely unnecessary. Really, a wedding is just about marrying your fellow weirdo. You've decided to plan this great party, hook up in front of all your friends—Not hook up, that's weird. You know, celebrate together.
I was really into the podcasting space. In the daytime day job sphere I'm a TV producer, and in Australia I did ten years of standup comedy. I really wanted to be able to perform. It was great, but I had moved to a new city and I just couldn't really fathom the idea of starting from the bottom of the barrel doing club gigs and staying out really late. I'm in my thirties Pat, and I don't want to be in a nightclub at one AM fighting for a five minute slot.
Pat Flynn: Oh my gosh, the last time I was at a nightclub it was ten and I'm like, “Gosh, it's late. I need my sleep.”
Aleisha Maddock: Please, let me go to bed. I've got to put stretchy pants on.
I was listening to a lot of podcasts and at that time there wasn't really anything in the niche of wedding planning. I thought, “You know what? I've got something to say. I'm going to buy a Blue Yeti and see what happens.” Really it's evolved from there.
Originally, the podcast was called The Save the Date Wedding Podcast. The acronym of that is STD, and that's not great.
Pat Flynn: That's not too good.
Aleisha Maddock: Anyways, listeners started to refer to themselves as Bridechillas and I thought that was a great title. We've got this great community of Chillas, as now we call ourselves. We ended up trademarking that term, which has been really a great decision on my husband and I's part.
The community has evolved and we've productized the business, mainly due to listening to your podcast. I must say, a huge shout out to you and all of your guests. I have used so much of the information that I've learned to figure out how to print books in China and how to connect with people on Instagram stories. There's so many facets of my business that wouldn't have been nearly as schmick without you Pat, so thanks.
Pat Flynn: Thank you for saying that.
Aleisha Maddock: Big love. No, thank you.
Really we're at the stage now, I'm still working my full time job, I've got this insanely busy side hustle that really could be a full time job, but I'm also building this brand and trying to nurture the community, while also in a similar way to you, I'm a big part of my brand. I couldn't really walk away from this thing because Team Aleisha is also Team Bridechilla.
I'm at the stage now of really getting to the moment of realizing, as the community and my business is growing, I want to keep the authenticity, and the energy, and the enthusiasm there. Then also I realized I am but one woman, and this woman can't do everything. Also, I'm very aware of what works and why Bridechilla is successful and why I've got lots of lovely listeners. I don't want to lose that.
That's my quandary for you today Pat. I really would love to hear, especially from your experience building your own business, I know you've got a lot of great team members now. What I love about what you do, and what I learn from you each week is that I still listen to you, and I think you're very involved in your business. You're a big part of it, and I want to make sure I'm in the same position, but also not running myself into the ground whilst doing it as well. I've got a lot to learn from you and I'm really looking forward to our discussion.
Pat Flynn: Yes, this will be great. I want to start with just asking you a really upfront question. That is, what worries you about all this?
Aleisha Maddock: Not enjoying it. I think at this stage, we get up really early, and my husband works his day job–like I said he's an architect. We get up early and we've got our little schedule in the morning, then we both get on the train and he rides his bike to work. Then we come home and do it at night.
I love every minute of what we do, but I also find it really stressful going to my job, which I still have to do financially at the moment. I'm sure so many people listening have had this situation, where your head is not necessarily in any game because it's everywhere. You are thinking about, “Oh, I got to go home and do this. I should be focusing on my actual job, but I'm also thinking about all my social media posts, Oh, I've got to record a podcast. Am I going to make the sponsor happy?”
I think that's where I'm at with what worries me, is just being able to do everything and also please everyone. I think I'm an optimistic people pleaser, which sometimes gets me in trouble, Pat.
Pat Flynn: Same, I'm the exact same way. I say yes way too many times, I make everybody happy. I'll put themselves first before me.
Aleisha Maddock: It sucks because you do want to please, I think, when you're ambitious and you've got great energy. We decided to, we talked to some publishers about my book. I've actually got two books, which again came from an idea—actually you were having a conversation, I think it might have been with Gary Vaynerchuk saying you probably wouldn't necessarily, it makes a lot of sense, go to a mainstream publisher. Do your own self publishing, and the power in that.
After listening to one of your episodes I was like, “You know what? I've worked with mainstream publishers on a previous book in Australia. It didn't give me any freedom or joy, I felt really owned.”
We ended up doing it, and I wrote the Bridechilla Survival Guide and the Bridechilla Field Guide, which is sort of really fun, brightly colored, full of swears and profanity, it's great. A lot of my branding . . . I want to swear but I know I probably can't Pat. Can I say—
Pat Flynn: I love how you know not to do that here. There are children listening, you know that.
Aleisha Maddock: I'm going to say one of my phrases is F perfect. I think the idea of perfection in the wedding industry is complete baloney. I'm trying so hard not to swear, Pat.
Pat Flynn: Forget perfect—we'll just use a different F word.
Aleisha Maddock: Forget perfect, beep perfect, and boop chair covers. I think chair covers are ridiculous and why should we ever be caring about a big chair condom basically, and spending our money on it. I'm all about trying to give people the peace of mind and not worrying about the little things. Then I find myself in my business worrying about the little things Pat.
Pat Flynn: What do you enjoy most about what you do?
Aleisha Maddock: My connection to the community. When I first started to receive emails and voice messages—because I do a Q&A episode once a month—I'm like, “Oh my god, people are actually listening and care what I think.” People have shared remarkable stories with me, they are like my brothers and sisters. I had no idea that sitting in my bedroom four years ago, just talking stuff about weddings—I talk about feminism, and I talk about empowering people and being better in your relationships. I've had financial planners come on. People have said, “You've changed my life”, and that was not something I imagined would ever be said to me after creating a wedding planning podcast. It's been enlightening, extraordinary, and fills me with joy every day.
Pat Flynn: It's very obvious that you are loving that part of it. Do you think that's something that's always going to be with you, you're always going to keep them top of mind?
Aleisha Maddock: Of course. And I think it comes from the standup part of my life, and that's also a people-pleasing career, where you're like, “I must win over this group of people, even if they have judged they don't like me as soon as I walk on the stage.” And I think there's a drive in me to make people happy and to empower them and make them laugh. If you can make people laugh, you're set.
Pat Flynn: So, my point of these questions is, no matter what you do, the fact that you always have this community there and you're always going to be serving with them and laughing with them, and providing for them—you have nothing to worry about. You know what I mean?
Aleisha Maddock: Yeah. I do.
Pat Flynn: So I just wanted to tap into that fear a little bit about, as our business grows, there are all these other things that come into play, but no matter what, that community and how you serve will always remain. That's the constant factor that will remain no matter what. So as crazy as it can get sometimes, and as we forget because we're so deep into our work and the tech side of things, and all these other things that we have to produce, and have deadlines, and whatnot, you can always know that stepping back, “Wow, I have something amazing and I will always enjoy it.” So then you being to start appreciating what you are creating. Because likely you're creating it for them too.
Aleisha Maddock: Oh, that's so wise, and so true. Do you feel in your business that you still have the connection with the people, the direct connection with the people that you influence and help as much as you do?
Pat Flynn: I'm glad we're talking about this, because this is where I wanted to go, actually. Because as your business gets to grow, your community gets bigger, the one-to-one personal connections that you had at the start, which is easier to do when you're just starting out because you don't have that extra stuff that is now being added to your plate, it can get lost. I have struggled with trying to figure out how to make sure that I'm always there for them. And there's many ways to do that. And so I want to share some of these things with you that I've done.
Number one, the biggest thing that I've done, is grown my team. And that's because it's allowed me to produce more of the work that I do. And the most important part with the team, is they all know why I'm doing what I'm doing, and they're in it for the same reasons, to serve that same community. And it's so powerful when you have other people working with you, not for you, or not you drilling them into whatever it is—you together with that person, they just happen to have a special set of skills that matches the other needs that you might have. When you together are now working to serve this community, it makes the community feel even greater.
And I know that a lot of people have had, for example, a lot of personal connections through my email with Jessica, my executive assistant. And even though Jessica is not me, because she is A, with the brand, B, embodies the value and the mission, and is C, just as centric on their success as I am, it is an extension of me. It's a way for me, through Jessica, to still continue to serve my audience and have them feel like they're being taken care of.
And it almost makes it feel like, “Wow, Pat's now able to still do it and manage all these other things.” And a lot of people ask me, “Pat, how do you do what you do? You do so many things.” And it's because I now have cloned myself essentially, or I've not cloned myself, but I've found add-ons to me, if that makes sense?
Aleisha Maddock: Pat, that could go really well. The Pat Clone could actually go really well. You should think on that—
Pat Flynn: Yeah. My wife would not be happy with that. She's like, “There's enough of you in the world right now, we don't need any more of that.” So the team, and even the people who put their work into the user experience on the website, into the editing of the podcast, they all know, and just the fact that they know supports the mission, the brand, allows me to stay connected.
Now there's some other things that you're doing already that, as your business grows, still allows you to stay personally connected. You said you're doing these live streams. And I think that's really, really important, and that's a good differentiator between yourself and other brands that A, just aren't going to do that, but B, you have this amazing, amazing personality that I now want to watch you live because I'm already laughing. I had to turn the mic on mute for a while because I was laughing too loud. I can just imagine it being a really fun experience, and it's no wonder why people are connecting to you.
So, instead of connecting one-to-one, you're connecting one-to-many. But to that one person, it's one-to-one. This is why podcasting is so powerful, and you're already doing that. It's to you, the producer, one to many, but to the listener or to the viewer watching you live, it's one-to-one.
And some other things that I've been learning in that realm, I've gotten some help from some mentors of mine, is like, always use the language. Like, when you use your community name, you're Bridechilla. That's cool because it's their identity and that's how they connect with you. But if you want to get really personal with them in a live setting in front of many people, you just say the word “you.” This is a small thing, but it makes a big difference. So you, the person listening right now, listening to me and Alisha, it's just us three in a room right now, and you just happen to be sitting while we're talking. And now that person is imagining themselves, just them, listening, and it's just so much deeper of a relationship that's created, instead of saying in a webinar or online, “you guys are great. All of you out there watching me.” That's not the right tone. “You, spending time with me today, we're going to have some fun”—that's more personal. So that's a cool way to do it.
So you may be doing that already, but that's just a little thing that psychologically, even without really thinking, a person can now feel more connected to you, because you are saying “you.” You are saying their name sometimes even, I'm sure on the live stream as you're calling people's names out.
The other thing I love to do that has helped me build the brand and stay personally connected, is to find people like my audience. Meaning, highlighting community members in different kinds of ways. Whether it's on a blog post, on a podcast interview, or what have you, bringing people and surfacing members of the community who are essentially representations of everybody else, and showing their success and sharing their story. And what that does is, even though I'm interviewing or talking to that one person, a lot of the other audience members feel themselves in that person, because they were like them, or they're more like them. It's just why a lot of my more popular episodes are not Gary Vaynerchuk or Tim Ferriss, it's with Shane and Jocelyn Sams, who are two teachers in Kentucky.
Aleisha Maddock: They're amazing.
Pat Flynn: They are amazing, because they're just like the rest of my audience, but they just happen to be one or two steps ahead, which is so much more relatable than a Tim Ferriss who is fifty years ahead, or something, in terms of his mind.
But anyway, those are some little tactics we can use to ensure that we're always staying personally connected.
And then one other thing that I always do, is even though I'm not able to do it with everybody, I still try to have one-on-one conversations with my audience. Even with an email list of 200,000 people, I still try to get on a phone call once a month with at least ten to twenty members of my audience, and I just want to sit and chat with them, because then I can dig into what they need help with, or what's going on in their lives. They become much more memorable—those stories often get pulled out into a lot of my content, just because I'm getting to know them, and they're getting to know me. And a lot of times those people become huge raving fans because they don't expect to talk to somebody at this level. But it just shows you, so those are some of the most amazing conversations.
But some of them are only three minutes because they're like, “I don't know what to say. I just don't even know what to do.” Other ones are an hour and a half to two hours, where we're just getting into their life story. And I'm like, when you start creating content for a real person, they always say, get your customer avatar and then you'll be able to better serve them. But what about a real person, a real life person who you actually had real life conversation with? Now you're imagining Jane who had this issue, and you can help her along with everybody else who's having the same problem.
So I don't know if this is helping, but I'm just spitballing, brain-dumping everything.
Aleisha Maddock: Oh, it's great.
Pat Flynn: I'm going to make sure my community is still feeling loved. And I think the other thing is having them feel like they're heard. Because back in the day, being heard was like, you know the suggestion boxes at restaurants, where it was, “If you have a complaint, put your note in here,” and then they literally just probably throw therm in the trash. It stops the people from complaining to the management, and it's just a way to control that.
That's how it was. “Okay, fine, I'm going to write the nastiest note and send it to you.” And that's it. Now, you want to get heard, but you also want to be responded to. So having a way for you to communicate a lot of the most common questions to your audience is a very common way to help them feel like they're still being heard even if you are not necessarily answering them individually, which gets harder to do over time, allowing for conversations and live streams like what you're doing. So what I love about that is, you're allowing for conversations to happen, but on your time, not when a person is now interrupting you, because likely you are getting a lot of emails at all kinds of times of the day. And initially it's smart to go and respond to those as soon as possible, but eventually you get to the point were you can't possibly do that or else you'd get nothing done. So you have this controlled time when you can have access to me, and I will answer as many questions as I can.
And it's like on demand, “I need an answer now,” but people can wait for that versus not ever getting an answer at all. And just the nature of showing people that you care and helping them understand what their problems are, and delivering solutions—I don't think you have anything to worry about related to that.
Aleisha Maddock: Oh, I'm grateful for your feedback on that. And I will say from a professional perspective of podcasting, and to help any other fellow podcasters, I think the bits talking about feedback as well. I say “we,” Pat, so it makes it sounds like there are twenty people here—it's just me. Q and A episodes, I ask people to send their voice messages in, and they ask questions, and they rant and they say, “Someone's annoying, please help me with this feedback about a guest list.” Crazy questions, amazing questions. But they are my highest-rated episodes, and it always fascinates me. I think just as a correlation too, just to bounce back on what you're saying, that it is about, people want to hear other people's problems being solved.
Similar, what we're just doing right now. It works. And for me, they are really enjoyable, even though I'm a very unqualified—just between you and me, I'm not a wedding industry person, I'm just a dummy comedian from Australia who happens to have an opinion on everything. But it's one of those things that always really connects with the audience, so I'm so glad you said that, because I can absolutely back that up and say, for me, that is a big winner. And I really could honestly do the whole show Q and A, but people don't need to hear that much of my opinion.
But on the same idea, I interview a lot of great wedding vendors and extra people, special people who have really special skills, but sometimes just hearing answers to problems helps people a lot.
Pat Flynn: So let me ask you, as your business is growing, what have been some other growing pains that you've experienced or are experiencing?
Aleisha Maddock: I think it's looking at things like . . . just being the one-man band and as you said, that the easiest solution is hiring people and I think I'm being more ballsy doing that now, and I've got a content editor that's working ten hours a week to help me with the blog.
Pat Flynn: Fantastic. That's huge.
Aleisha Maddock: Yeah it's great, and it just gives me, not a feeling . . . actually, here's the big thing for me. When you create something yourself, you know how to do everything—and I am not someone that's uncomfortable with relinquishing power or anything deeply Freudian like that, but I do think there's an element of going, “Ugh, I've gotta have the time to teach someone to do something and I've gotta . . . I'll just do it. Just forget it, I'll do it.” And I think everyone listening has probably been through that point.
Pat Flynn: I'm laughing because that's exactly how I think, like “It's just gonna take longer to teach you how to do it than me doing it myself so why don't I just . . .”
Aleisha Maddock: “I'll schedule these 28,000 blogs and you're like ‘No, just don't do it.'” So I think that, to me has been—I'm very aware and I think I need to take a step out. And also, TV production, my day job is not like . . . I'm not just standing around. It's a full-on job that is very encompassing and I think, “Yeah, look, it's just TV.” I always say this, when everyone's panicking I'm like “We're only making television.” The phrase I love is “It's TV not A&E,” because in England they call it Accident and Emergency. No one's gonna die, we're just making telly.
But I do think it's a matter of, for me, time management and also distributing and allocating tasks, that I can then focus on the stuff that I love which is making new products and coming up with stuff and figuring out how politely to talk to people in China about making sure I pass my stuff through customs. It's all the little things that end up taking up half your life.
Pat Flynn: There may be opportunities to save you a bit more time based on your processes. I mean already you have a content editor, which is huge. What would potentially be the next thing that you, likely know in the back of your head, “I probably should be handing this off to somebody else,” but you haven't yet done it?
Aleisha Maddock: I should probably hand off all of my social media except for my personal Instagram, insta stories and all that sort of stuff. I think that to me is the easy next step of just ridding myself of having to feel obliged to do it and tagging in all the right people. That to me just feels obvious. I also think—we've just hired a consultant to do wholesale consulting because we would really like to get our books into stores. I'm very aware that, you know, I'm very knowledgeable in lots of areas, Pat, but I know nothing about selling a book to a shop. So to me, I'm really pro-investing in the right people, and to me it was great to bring on this lady called Sarah who just knows how to write a line sheet in a wholesale catalog, and just stuff I'd never thought about, so I'm with you on the idea of relinquishing a little bit of me having to control everything and allowing myself to actually focus on things that my energy should be put into.
It's hard though. It's really hard man, because you're just like “Urgh. This has been my babe. My little wee baby.”
Pat Flynn: Right, and you don't just hand your baby to some random person . . .
Aleisha Maddock: I hope not.
Pat Flynn: On that line though, what's something that we can ask ourselves, or what's something that you can ask yourself when you get into that mindset of “I could do this myself”? Is there perhaps a thought or a phrase or a quote or something that you can think of that will help you reposition, “You know, I probably shouldn't do this myself.”
Aleisha Maddock: Yeah: “Is this a valuable use of my time?” I can't even say it, it's stressing me out so much. “Is this a valuable use of my time, Pat Flynn?” Yeah, because honestly, it was recoding the website. Like I built the website, which was great, big gold medal to me. But a few weeks ago, I'd made a little change. Oh, god knows what happened Pat, but something went . . . I could not get it back to normal and then Rich was like “For god's sake, just go on Upwork and find someone to fix it, and don't sit here all day worrying about html.” And I'm like “Good on you. That's why I married you. You're a champion. Let's go outside and see the sunlight.”
So I think, “Is this a good use of my time? Is my time worthy of this task? Probs not. Move on.”
Pat Flynn: And what would you be doing with that extra time you get?
Aleisha Maddock: Just talking to him and saying how much I love him and appreciate his time. I don't know, I would genuinely do that. Sometimes I look at him and think—you know, when you've got a partner that really supports you and gets that this is something you're passionate about, and you feel driven to do, it's sometimes great to take a step back and go, “Oh bloody hell, you're pretty amazing, because a lot of people don't get how hard we work.” And that's not me asking for medals, but when you're an entrepreneur and you just put all your energy into projects and then your friends are all out and going to have coffees and go to the movies and whatever—which is great, I find them freaky in their own way, that they're not running businesses. But sometimes you gotta take a step back and go, “Hey, let's go for a coffee and not talk about book publishing.” But again, I'm sure everyone relates, it's hard. You can't just bottle that stuff up, when you feel that passionate about something. You want it to ride.
Pat Flynn: Totally, and I think that's a great exercise for you, to perhaps even have your partner be involved with it, to ask you every once in a while, “Hey did you make the best uses of your time today?” And that might be an interesting way for you to just check in with yourself, with somebody close to you who can help you remember why you're doing this in the first place.
Aleisha Maddock: Yeah, yeah, totally. That's good. We should both do that. We should all do that. Everyone do that today.
Pat Flynn: Oh, I don't have to ask. I don't have to ask.
But Aleisha, this has been so much of a pleasure, you're so amazing and I cannot wait to see what's next for you. Where can we go to see all the things?
Aleisha Maddock: Oh you can see all the things. You can go to TheBridechilla.com, or basically just search for Bridechilla. Google likes me, so that's fine, you'll find me. I'm the crazy Australian.
You don't wanna go “I'm the Crazy Australian,” because that's like “Urgh, yuck.” I'm the very sensible Australian and actually, ironically, most of my listeners and supporters are in America, so I love you America. I love you people.
Pat Flynn: Well, we love the accent.
Aleisha Maddock: I get away with a lot of extra stuff because of this accent.
Pat Flynn: Well, I hope to meet you one day, and I cannot wait to chat with you again. Thank you for your time and best of luck.
Aleisha Maddock: Thank you and happy days, Pat. Happy days.
Pat Flynn: Right, I hope you enjoyed that coaching call with Aleisha. Just so much fun. Thank you so much, I cannot wait to follow up with you, Aleisha, and just thank you for opening up and helping us out through me helping you. That's what this show's all about.
Now if you'd like to get help—for those of you listening, if you'd like to get help just like I helped Aleisha today, all you have to do is go to AskPat.com and you can apply there. Now, I can't possibly choose everybody because I get dozens of submissions every single day and we only have one episode per week, but it won't happen unless you try. So go to AskPat.com, you can apply there, tell me about your business a little but, where you're at, what you need help with, and I handpick them every single month as I batch record these and then they get recorded and sent out.
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So have a good one, take care, hit subscribe because I'm gonna see you in the next one. It's gonna be great. Cheers, Bye.
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