Junaid Ahmed has been behind the camera for three decades, but after meticulously setting up his home studio and sitting in front of the camera for the first time the words just wouldn’t come out. He managed to solve his problem and is now busy helping others do the same at HomeStudioMastery.com.
The thing is, as a father of three, time is limited. How does he scale up from one-on-one coaching and grow his business?
Today we talk about the special mechanisms coaches can use to reach and help way more people at once. After all, wanting to have more free time to spend with his family is exactly why Junaid started an online business in the first place. We brainstorm some genius ideas to move his brand forward and get him to that point.
Junaid readily admits he’s deep in the weeds and can’t see the whole picture. On this call, I help him zero in on a precise strategy that takes full advantage of the skills and strengths he’s developed. Listen in, you’ll get some nuggets as well.
AP 1229: How Do I Grow My Audience When I Mainly Do 1 on 1?
Pat Flynn: What's up, everybody. Pat Flynn here and welcome to episode 1229 of AskPat 2.0. You're about to listen to a coaching call between myself and an entrepreneur just like you. And today we're talking with Junaid Ahmed from homestudiomastery.com. I'm absolutely, in love with his business because he helps people like us have better video, really whether you are a Zoom professional and you just want your background to look better and have a better first impression on camera. Or perhaps, you are like me, a YouTuber or a person who does live streams or webinars and you want to make the best impression there, he can help you do that. But a lot of the work that he does is very hands on, very one-on-one. He has a lot of great one-on-one clients but he's struggling a little bit to grow and scale his business and to get more clients.
So we talk exactly about how to do that and there's a special mechanism that you could use if you are a coach of sorts to be able to scale much faster and we talk exactly about that today with Junaid so I hope you enjoy this episode and you'll find that we come to a conclusion of just some genius strategies that we brainstorm together to move him forward. It's going to be really fun and I'm sure you're going to get some nuggets of ideas as well. So here we go, Junaid from homestudiomastery.com. Junaid, welcome to AskPat, thanks so much for joining me today. How are you?
Junaid Ahmed: I am doing great. And I am really honored to be here. Thank you so much.
Pat Flynn: I'm excited. We connected recently in San Diego and I was joking earlier kind of half joking but we record these calls on Squadcast for those of you listening and of course, it does include the video so we could see each other. And Junaid has some of the best video that I've ever seen anywhere. I came on, I'm like, "Oh no, is my camera okay?" Because his looks so much better because that's what he does, he teaches you how to create home studios. And of course, all of us are at home with video these days and that's what he does, anyway. I'll stop introducing you, why don't you introduce you and then we'll go from there?
Junaid Ahmed: Absolutely. So my name is Junaid Ahmed and I started as a user, an experience designer but long story short, I've been creating blogs and then I've stepped into podcasting and just through the podcasting journey alone. And then of course, the pandemic, just putting a lot of things together and kind of solve my own problem by looking better on camera and getting comfortable in front of a camera because that's a really hard pill to swallow.
How do you do that? It's impossible but what I teach people is, "Dude, just put in the reps." Yes, I can go buy a really nice camera tomorrow but it still takes a lot of effort to sound natural and speak authentically in front of the camera.
Pat Flynn: Yeah. Very hard to do and I know that I needed that support back in 09 when I started my YouTube journey. This is why I didn't put my face on camera and I did a lot of screen recordings and those reps were good too but I only got comfortable after I got used to doing it. And it's great that you help others and coach others on how to do that plus obviously, make their sets look good which is great if you're in a professional setting or obviously, recording any videos or anything like that. What's the name of the brand where people can go and find out more in case they're curious?
Junaid Ahmed: Home Studio Mastery is where I'm working on to help people, consult with them and help set up their studios. But it all started because I was just trying to solve my own problem and that's where it all comes down to you. Like Steve Jobs, they were music fanatics and so they created the iPod. They're just solving their own problem and that's when you really come through, it's like, "Okay, I want what he's got."
Pat Flynn: I mean, there's no worry about am I serving the right audience because you are that audience and that's really good. You share the same experiences, you know exactly what a person is going through. That's what I did when I created my exam guide back in 08 and SPI and built that and SPI Pro, everything. So it all comes down to scratching that itch and then helping others who have the same itch too. So let's talk what's on your mind, how can I best help you today?
Junaid Ahmed: Wow. So question was, how do I help even more people? How do I get in front of even more people on getting them to come in and discover me? And I know marketing is going to be one thing. So what I've been doing is I've been appearing as guest on other places but it's still not getting the same kind of traction. And I know we talked in the community and you said, one on one is one of the best ways. But how do I bring that attention to what I'm building up?
Pat Flynn: How do you scale that?
Junaid Ahmed: Exactly.
Pat Flynn: So there's a few things that come to mind, the one-on-one help. I just got this idea, this would be really incredible. If you were to document how you, one-on-one help somebody and there's a very clear before and after picture which of course, if you're on YouTube or even a TikTok or something, the changes are so obvious and so different. What I always find happening is people go, "Oh my gosh, how did you? I want that for me too." Especially on video, it's very meta because people are on a video platform and they're also creating videos and they want their videos to look like the good videos that they see. And so I remember when I was setting up my studio here in my home, I was watching a lot of people on YouTube. YouTube is a great platform, I know you know that and it's a platform where you can go to have people discover you.
There's an algorithm there that if you create a great video with a compelling title and thumbnail and then you really serve that audience there and keep them hooked, well, they're going to come back. I remember videos that I watched where a person would go, "Here's how I turn my ugly office into this," and even in the thumbnail, it was like before or after. It's like, I have to watch this video because I want to see how it's done and then they give you all the lighting and the equipment and all that stuff. Now, one thing I know about you because we've spoken to each other before, is that you have the superpower of the one on one, the way that you personalize things for people, the way that you communicate with people, it's very, it's not unique but it is. It's your way of doing it and it's very fun to watch to see happen.
And so one thing that I think you could do is whether you are allowed to film your one-on-one consults and just share parts of it or at least tell the story of somebody who you've helped and the kinds of things you did with them. The cool thing about that is you would be able to tap into what was going on in their minds because I think that's what's going to connect you to an audience. Not just like the carrot is, the thing that draws people in is here's how to make your videos look better, from this to this and that's the hook. But what people are going to discover is that you have this way of helping people through the mindset of getting in front of camera. So this can be the unique thing that you bring into the YouTube space that others don't.
They will help you create great video, cool. Anybody can create great video, like you said, with a great camera but you have to have that courage to do it and that's where you can come in and coach somebody through that. And when you can display that to others, they're going to want to come work with you too. So how do you react to that? It's very similar to this show, people hear me one on one coach people like you but now they want me and the products that I have to offer because they're getting it firsthand. And so what are your thoughts on that?
Junaid Ahmed: I really like that idea and the consults that I've done in the past, I do have recordings of me walking them through, "Hey, this is what you could do," and I also set up a virtual room for people. So I know exactly what they're working with, I can tell them which camera to get, which lens to attach to it because it's all mathematics so figuring that out and putting it out there. So I think that's the excellent idea and in fact, I might have to take you upon that offer because people really want that one-on-one attention. And I can attest to that because in February I ran a five day home studio rehab challenge and we have 25 people in the Zoom call and they just couldn't wait to like, "Hey, here's a question I have. Can you help solve the problem?" So that one-on-one, answering that question on the spot, you've got two blots on, you've got this on, me being able to tell their stuff was really powerful.
Pat Flynn: I think, man, a challenge is a great idea too to get people excited. Maybe you could even pick one person in your audience and for free even coach them with the deal that you will film bits of it and share it like that's the exchange. Like I'll do your studio for free if you let me share this in a journey across one or more videos. And again, getting into the very specific things like, "Hey, you need lights here, you need lights here" and imagine the best video that you can do about that. I imagine that it's not just two talking heads the whole time but there's B-roll of you mapping out the office and the space and then you're teaching as you go. Because people will see themselves in that person, you're able to help many people at the same time. But because it's not personalized to everybody, people will want to come to you to get that personalization or the group coaching or the courses or whatever else you have to offer. I think that would be really neat, actually.
Junaid Ahmed: No, that's excellent. And I've started working with some people and I was like, okay, I think it all comes back to how much time can I spend on each one? And I know being a father of three kids it's not easy to-
Pat Flynn: Oh yeah, for sure.
Junaid Ahmed: ... get that out.
Pat Flynn: And so it's like, what are the biggest levers that don't take as much time to pull?
Junaid Ahmed: Right.
Pat Flynn: Okay. So on that maybe flying to a person's home and taking travel is not going to work, right? Or maybe it would but it's going to have to be planned a long time from now versus, let me ask you straight up, could you get on a Zoom call with somebody and literally, tell them what to do with what they have available to just make things better in their video right then and there, could you do that?
Junaid Ahmed: Yes.
Pat Flynn: Okay. And even if it's in two parts like, "Hey, let me see what you're working with in this part one. Okay. Now, go get these things and let's get back on a call and I'll tell you how to set it up and we can go piece by piece," and you can see the layers of just transformation right in a person's eyes. That would be a really cool video series in fact and you'd be able to do that in a 15 minute call up front and then a 30 minute call with making it happen. And then you take the Zoom videos that you recorded or Squadcast or wherever and then you edit that into a really nice story with B-roll in there and "Yes, you can map it out."
You don't have to map it out with him in person but after you edit that part and then you're just like, "Here's what I was thinking, okay. But he has this window here so this is how his room seemed to be designed and I want you if you have a window to move your desks here and that's exactly what I'm going to do for Jim. So stick around to the end because we're going to see exactly how this turns out." Like, oh my gosh, I would watch that series even if I like... I already have my studio set up, I'd be curious to see because it's like there's something at stake here and there's something to stay to the end for to watch. I don't know, that's giving me some goosebumps.
Junaid Ahmed: Me too. I mean, that's an excellent idea and what's funny is that I've been working with a gentleman and I've done a lot of these calls with him and walking them through. So what you're talking about, I might already have some footage for it. We're waiting for the resulting product as that comes through. I really like that.
Pat Flynn: Even once a month or once a quarter, even just having that available because that video alone is going to be a number of things for you. Number one, it's going to bring new audiences in, you can create little micro versions of that video for TikTok or shorts or something. It'll also be a testimonial essentially for working with you. I mean, it's like it's happening in real time, right there essentially for people. And I think you just have a lot of fun doing it and it wouldn't take as much time as a full blown... Actually, this is better than the full blown, like you traveling to a place because although, that does show your expertise, a person who could go like, "Oh, I just need to download this guy's information, he doesn't have to come over. I can do it here." So, wow. Okay.
Junaid Ahmed: And what's beautiful about that is my very first client that I helped with was in UK.
Pat Flynn: So you have a worldwide audience now.
Junaid Ahmed: So I've got a worldwide audience and I was able to help her set up her studio. Of course, she needed some help wiring diagrams, room layout. Okay, do you know exactly where you put everything? And then at the end I was like, "Okay, let me log into your computer through Zoom and set up the software for you because you've never used it before and then train."
Pat Flynn: Yeah, that's great. And then the cool thing is the follow up can happen. You helped Jim get his studio set up, cool. Now, it's good. You follow up six months later, "How's Jim doing? Hey, do you remember Jim from... Well, this was his studio before and this was after. Check out his YouTube channel on his videos now he's doing awesome. And here's what, he's started his business now and look what he's doing with... All, because we set up his studio so let me help you. Here's my course, here's my consultation, here's whatever." I mean, if you just focused on those things, that alone would do it I think.
Junaid Ahmed: No, you're 100% right. That's genius. I've been looking at it from, I'm in the weeds so I don't see the whole picture.
Pat Flynn: But now we do.
Junaid Ahmed: Yeah. Now, we do. Now, we see that picture.
Pat Flynn: I love it. Dude, that's awesome. I don't even know if there's any more things we need to talk about. I mean, I'd love to ask you if there's anything else but I think that takes care of that for sure.
Junaid Ahmed: It does. No, that totally takes care of it to entice new people, the other thing that I've been doing for the month of April was a 30 day video challenge.
Pat Flynn: I love it.
Junaid Ahmed: They're standing in front of the camera and they're just recording a minute, two minute video so they can get comfortable because that's what I had to do. I jumped on a ton of Zoom calls and just editing. It's not one and done, I'm constantly adding stuff. I have a rotating camera in here somewhere, it's really awesome. That solves a problem, that solves that one problem.
Pat Flynn: Okay. You've got some work to do then.
Junaid Ahmed: I definitely, got work to do.
Pat Flynn: And then the second level of this would be, "Let's create a system for it so that when you do this again, it's even more efficient. It's even better and then edited video is even spicier." I would recommend finding other videos also on YouTube that have the sort of before after camera transformation and just go, "This is what worked as far as a thumbnail, this is what worked for a hook. This is how these people did it." So that you can just get inspiration from them but then you put your own twist and method into it.
Junaid Ahmed: Because anytime I do create a video, it's going to bring my personality out anyways. Even if I'm copying somebody else because you're just following that same formula.
Pat Flynn: Oh yeah. I mean on my Pokemon channel, it's all pulled from people like MrBeast and Ryan Trahan and a few other big YouTubers because we wanted to pull their styles. But now we just have the Pokemon sort of twist on it and it works, they're doing it in a way that works. Why do it some way different? Obviously, you don't want to copy exactly or you just change your face out with his... That's not okay but-
Junaid Ahmed: It's not going to work either.
Pat Flynn: ... no. But I think me knowing you, I think you'll do really well with this and have a lot of fun too and be able to still be at home with the kids and that's important too. I'm glad you brought that up because it would be very easy to go all in with this but then go away.
Junaid Ahmed: And I think when you mentioned, I can go spend time with kids and that was the first reason why I even went out this journey, I went down this path. If you don't mind if I could share that story.
Pat Flynn: Yeah. Share it, please.
Junaid Ahmed: So it's probably, 2018. My friend asked me to come speak at LinkedIn local event to talk about mobile video production. So I'm like, "Okay, this is awesome, I can create a course around it," and then you inspired me with a wood background. But before that I was like, I got this vinyl. I was watching a lot of people on LinkedIn and I bought this vinyl set up this space in my basement, it took me about two and a half hours. By the time I got ready to record, my kids came and they're like, "Dad, can you stop playing? We need some food, we're hungry." So I'm then I'm like, "Okay, maybe I'll come back tomorrow." The next day I come back because we were still working and commuting, I stand in front of the camera and I got everything right and when I went to speak the course content, I couldn't get a word out.
I'm like, "So guys, this is my course." It was hard because I didn't know that I had to work on that part as well. Now, being behind the camera for a decade, it was easy controlling the camera, the actors doing their work. They've gone a totally different journey to become an actor, to become somebody who speaks in front of the camera or saying their lines and that's the training that I didn't have. I was good at tech so that was something that I had to go back and work on.
Pat Flynn: Very relatable. Yeah. I think we can all understand that. One more time, Junaid, where can people go to get help from you and learn from you?
Junaid Ahmed: They can head on over to homestudiomastery.com to learn all about setting up their home studios. And do you want to listen to the podcast? You can check out hacksandhobbies.com.
Pat Flynn: Very nice. The last thing I'll say is, that story, I think we can refine that story even more. It is a powerful story with the kids getting involved and that taking time away and then you getting on camera... This is those kinds of stories that should be told over and over again and then refined. And that becomes a part of just the language of how you help others. And I mean, that's my getting laid off story.
Junaid Ahmed: That's true.
Pat Flynn: That I talk about all the time and I've told that story a million times and every time I tell it, I try to get better every time at making it more hookable, more relatable, more emotional so I would lean into that. I would definitely, lean into that. I know that was just sort of an asterisk here today but I think that when you are a guest on another podcast you should absolutely, master that story and even write it out and practice it on camera and-
Junaid Ahmed: No, that's a good point.
Pat Flynn: ... I think that would do really well. And then of course, the things that we talked about today on top of that. I'm excited, man.
Junaid Ahmed: Me too. It's going to be fun. This was a lot of fun. Thank you so much for the opportunity [inaudible 00:18:49].
Pat Flynn: You're welcome. My pleasure. Thanks. All right, I hope you enjoyed that interview with Junaid. Again, a fellow SPI Pro member, he's been in there for a while. He's in a couple of mastermind groups that were created inside of Pro. If you want to check out Pro yourself, go to spipro.com. Junaid you can find at Home Studio Mastery and I'm sure that at some point we're going to see more videos from him, especially these transformational stories. And wow, I'm so excited for him. So nobody's more well deserving than Junaid because he's just such a gem inside of SPI Pro. So anyway, thank you so much for coming on and if you want to get help like Junaid did today, head on over to askpat.com. You can fill out the application there. We can make sure it's the right fit and I can help you in the future.
Yeah, let's do it. Thank you so much. I appreciate you and make sure you hit subscribe if you haven't already because we've got a lot of more great transformational stories and brainstorming sessions coming your way. So hit that subscribe button and I look forward to seeing you on the next one. And again, spipro.com, go check it out and apply, it'll be awesome. Cheers. Take care. And as always team Flynn for the win.
Thanks for listening to AskPat at askpat.com. I'm your host Pat Flynn. Our senior producer Sara Jane Hess, our series producer is David Grabowski and our executive producer is Matt Gartland, sound editing by Duncan Brown AskPat is a production of SPI Media. We'll catch you in the next session.