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Learn how to

Start a Podcast to Grow Your Business

A smart way to grow your business

Why You Should Start a Podcast

I began podcasting in 2010. Since then, I’ve published over 1,000 episodes across three podcasts, with more than 46 million downloads. I’m convinced: podcasting is one of the most valuable tools for growing a business.

My podcast has helped me connect with and educate my listeners, launch products, and make the most of live, in-person events. More people find my business and stay connected to it because of my podcasts.

I want you and your business to find the power in podcasting.

On this page, you’ll find links to my best podcasting tutorials, including:

  • Step-by-step instructions for starting a podcast
  • Tutorials for conducting better interviews
  • Advice for systematizing and streamlining your production workflow
  • Case studies of successful podcasts
  • A tool I created to help your audience binge-listen to your show
  • Answers to the most frequent podcasting questions I receive

I’m excited to help you make a great show! Let’s get started with my resources for starting a podcast.

Courses and Tutorials for Starting a Podcast

Pat's Complete Step-by-Step Podcasting Tutorial

Pat's Complete Step-by-Step Podcasting Tutorial

Learn how to start a podcast with my highly detailed tutorial, including six videos to walk you through the entire process. Thousands have podcasters have used this to get started!

Coming Soon Power-Up Podcasting

Power-Up Podcasting

Power-Up Podcasting offers a structured, supportive environment to walk you through starting your podcast. Power-Up Podcasting has over 50 lessons, detailed videos, assignments, and a community to help you launch your show with a bang!

What You Need to Know to Launch a Successful Podcast

What You Need to Know to Launch a Successful Podcast

Podcast launches are an event! This guide will help you make the most of your podcast launch so that you can maximize the number of listeners you get at the start.

Companion to my podcasting tutorial

A Checklist to Keep You Organized

Setting up a podcast is complicated! This free checklist will keep you on track. It’s the companion to my free Complete Step-by-Step Podcasting Tutorial—print it out and stay organized.

Get Your Free Copy Now

This checklist will help you start your podcast, keeping you on track and making sure you don’t miss a step.

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Check your email to confirm. You’ll get a link to my Thank You page, which has the download for the Podcasting Checklist.

Your next steps

Grow Your Podcast

Once you’ve launched your podcast, you need to keep creating engaging, useful content on a consistent basis. I know that this can be challenging, which is why I’ve put together resources to help you create great content, stay organized and on schedule, and stay motivated.

Is your podcast an interview-based show? I’ll teach you how to conduct a great interview that draws your audience in. Be sure to listen to my conversation with a true master interviewer, Michael O’Neal.

Do you need help staying organized? You’ll find conversations with the people in Team Flynn who keep me and my podcasts on track. Janna and Mindy have great advice to share, whether you are working with a team or are producing the entire show yourself.

Is your fire for podcasting starting to flicker out? Listen to the three case studies I’ve highlighted. These entrepreneurs have used their podcast to catapult their business into a wide array of other endeavors. Listen and be inspired!

Tutorials for Conducting Podcast Interviews

Top 10 Tips for Conducting an Exceptional Interview

Top 10 Tips for Conducting an Exceptional Interview

Interviews are a great way to grow—they introduce your audience to new ideas and can help you connect with new audiences. These tips will teach you how to conduct an exceptional interview.

How to Prepare for An Awesome Podcast Interview – SPI TV Ep. 50

How to Prepare for An Awesome Podcast Interview – SPI TV Ep. 50

In this episode of SPI TV, I share my top tips for preparing for a podcast interview, gathered from the hundreds of interviews I’ve done on the Smart Passive Income Podcast.

SPI 164: Michael O’Neal from Solopreneur Hour Talk Shop—His Success Journey and Actionable Tips for Interviews

SPI 164: Michael O’Neal from Solopreneur Hour Talk Shop—His Success Journey and Actionable Tips for Interviews

Michael O'Neal shows off his interview skills and shares tips for building a strong podcast like his own, Solopreneur Hour.

Organize Your Podcasting Workflow

SPI 215: How to Keep Up With Your Editorial Calendar (and How to Get Ahead)

SPI 215: How to Keep Up With Your Editorial Calendar (and How to Get Ahead)

Once you start a podcast, you need to keep producing content. My managing editor, Janna Maron, and I discuss powerful strategies for keeping your editorial calendar on track.

SPI 153: Systematizing—Pat and Mindy Talk AskPat and Our Productive Workflow

SPI 153: Systematizing—Pat and Mindy Talk AskPat and Our Productive Workflow

Team Flynn member Mindy Holahan Peters joins me in a discussion about podcast editing—specifically how we keep track of the AskPat Podcast workflow.

Podcasting and the Stats that Really Matter

Podcasting and the Stats that Really Matter

Podcasting statistics can get confusing, and it's hard to know where to put your attention. These are the three stats that are worth tracking and how they fuel your business.

Case Studies of Successful Podcasts

SPI 097: John Lee Dumas on His 6-Figure Month, Facebook Webinar Strategy, and Adding Sponsors to Your Show

SPI 097: John Lee Dumas on His 6-Figure Month, Facebook Webinar Strategy, and Adding Sponsors to Your Show

John Lee Dumas joins me to talk about his success, as well as how to add sponsors to your podcast.

SPI 156: The Story Behind Abel James and the Success of Fat Burning Man

SPI 156: The Story Behind Abel James and the Success of Fat Burning Man

Abel James talks about his award-winning podcast, Fat Burning Man, and how he branched out into book publishing and app creation.

SPI 247: The Epic Origin Story Behind The Walker Stalkers Brand

SPI 247: The Epic Origin Story Behind The Walker Stalkers Brand

Eric and James started with a low-budget podcast and turned it into a massive, fan-driven business empire around their love of the hit AMC show, The Walking Dead.

Recommended tool

Smart Podcast Player

This WordPress plugin is one of my own products! Many of your podcast listeners will stream your podcast directly from your website—but most web-based podcast players are dumb. Not the Smart Podcast Player! This player keeps users on your site longer, is better looking, and has better social sharing.

Get the Player

Find help from the AskPat Podcast

Podcasting Questions and Answers

As you get started with podcasting, I know that you may have questions. This is where the AskPat Podcast can help you out. Listeners just like you ask questions, and I answer them.

I’ve taken questions on a wide range of topics, from troubleshooting technical problems to getting started with sponsorships to becoming a better interviewer.

Here are the top questions (and my answers!) on podcasting. If you don’t see your question here, visit the AskPat page to leave a voice mail for me on Speakpipe and I just might answer it on the show!

Top Podcasting Q&A on AskPat

AP 0853: What Are the Best Practices for Submitting My Podcast to iTunes?

AP 0853: What Are the Best Practices for Submitting My Podcast to iTunes?

Today's question comes from Jason, who asks how many episodes he should have for his podcast launch. Is there a minimum number he needs before submitting to iTunes?

AP 0841: Should I Use My Own Website for Podcast Hosting?

AP 0841: Should I Use My Own Website for Podcast Hosting?

Today's question comes from Chris, who asks if he can host his podcast files on his own website. What are the pros and cons of using his website for podcast hosting?

AP 0730: How Do I Troubleshoot My Podcast Feed When I’m Missing Episodes?

AP 0730: How Do I Troubleshoot My Podcast Feed When I’m Missing Episodes?

Today’s question comes from David, who has a question about missing podcast episodes in iTunes. What do you do if your feed is missing episodes?

AP 0754: How Can I Grow My Podcast Audience?

AP 0754: How Can I Grow My Podcast Audience?

Today’s question comes from Chris, who has a podcast and wants to find new subscribers. What’s the best way to bring in new listeners?

AP 0707: What Are the Rules about Using Music in Videos and Podcasts?

AP 0707: What Are the Rules about Using Music in Videos and Podcasts?

Today’s question comes from Bryan, who asks about using music in videos and on podcasts. Does he need to buy music or is it sufficient merely to give credit to the artists?

AP 0687: How Do I Create a Video Podcast?

AP 0687: How Do I Create a Video Podcast?

Today’s question comes from Cynthia, who has a huge backlog of YouTube videos. How can she turn these videos into a podcast?

AP 0605: How Do I Convert Podcast Listeners into Website Visitors?

AP 0605: How Do I Convert Podcast Listeners into Website Visitors?

Today’s question comes from Pete, who has a successful podcast. How does he convert his podcast listeners into website visitors?

AP 0561: Is It Worth Hiring a Podcast Editor?

AP 0561: Is It Worth Hiring a Podcast Editor?

Today’s question comes from Scott, who asks about podcast editing. Should he hire a podcast editor or do it himself?

AP 0824: How Do I Look For and Land Interviews for My Podcast?

AP 0824: How Do I Look For and Land Interviews for My Podcast?

Today’s question comes from Ashley, who has a question about looking for and landing interviews for her new podcast. Where should she start in finding the right people to interview?

Hear More Questions on AskPat

Thanks for letting me help you!

You're Ready to Create a Great Podcast

I’m grateful that you’ve decided to start a podcast, because podcasts are one of the most powerful tools you have for helping your audience. Thank you for allowing me to be a part of your journey toward serving others.

I can’t wait to answer your questions and hear about your success as you produce and grow a podcast of your own. Remember, nerves are normal and you’ll gain confidence with each episode. You’ve got this!

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