If you Google “how to build a brand,” it’s mind-boggling how many terms are thrown around:  Brand strategyBrand architectureBrand assetsBrand…

Now that you have laid the foundation for your brand and started building your online presence, let’s talk about some…

There are some tools that can help you as you begin to build your brand.  Books All great books that…

Everyone wants their book to be a bestseller—I certainly did. But not many authors understand what it takes to really…

Books have been top-of-mind for me and Team SPI this year. With the release of Superfans in July 2019, I’ve…

Deciding to write a book means a long term commitment to get it written, published, and ready for distribution. It’s…

Once you have a complete manuscript draft, congratulations are in order. It’s a big deal to finish the draft of…

Email marketing is an incredibly valuable asset for your business. It has the power to help you build effective relationships…

Email marketing mistakes. We’ve all made them. From doing too much promotion in our emails, to not using an email…