My New Podcasting Equipment and a Short Recording
So, I'm playing around with my new podcasting equipment, and I thought to myself, why don't I just do a…
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AP 1103: I’m Finding Some Success But I Need More Time! What Do I Do Next?
This Where Are They Know episode is kind of a crossover, if you will, because we originally talked to this…
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How to Start: Building Your Online Brand Presence
Once you have your mission statement, vision statement, and brand value proposition, and type of brand nailed down, the next…
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How to Take Branding to the Next Level
Once, an SPI reader asked me the following question:“Pat. You seem to be EVERYWHERE online. Everywhere I go, people are…
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Branding Case Studies: Zappos and SPI
One of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…
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Branding Tips: What I’ve Learned From Building My Brand
Now that you have laid the foundation for your brand and started building your online presence, let’s talk about some…
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SPI 402: Everyone Needs to Have a Podcast
If you’re not already podcasting, I have just one question for you: WHY?! As I’ve been saying over and over…
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Email Marketing Tools
In this chapter, I’ll share my favorite email marketing tools. These are services that will support you to be as…
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