One of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…

If you Google “how to build a brand,” it’s mind-boggling how many terms are thrown around:  Brand strategyBrand architectureBrand assetsBrand…

Now that you have laid the foundation for your brand and started building your online presence, let’s talk about some…

There are some tools that can help you as you begin to build your brand.  Books All great books that…

Now that you know the basics of branding, let’s talk about what can go wrong! There are many spectacular stories…

If you already have an online brand, hopefully this guide has been a great reminder for you about the foundational…

Most of what we’ve covered in this guide so far has focused on a lot of the positive aspects and…

We’ve covered a lot of ground in this guide, and you may be wondering at this point, What do I…

Everyone wants their book to be a bestseller—I certainly did. But not many authors understand what it takes to really…