January 10, 2020 Branding Case Studies: Zappos and SPIOne of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…Read More
January 10, 2020 How Branding Works: Laying the FoundationIf you Google “how to build a brand,” it’s mind-boggling how many terms are thrown around: Brand strategyBrand architectureBrand assetsBrand…Read More
January 10, 2020 Branding Tips: What I’ve Learned From Building My BrandNow that you have laid the foundation for your brand and started building your online presence, let’s talk about some…Read More
January 10, 2020 Branding ToolsThere are some tools that can help you as you begin to build your brand. Books All great books that…Read More
January 10, 2020 Branding Mistakes: Six Things to AvoidNow that you know the basics of branding, let’s talk about what can go wrong! There are many spectacular stories…Read More
January 10, 2020 The Five-Day Build Your Own Brand ChallengeIf you already have an online brand, hopefully this guide has been a great reminder for you about the foundational…Read More
November 29, 2019 8 Book Publishing MistakesMost of what we’ve covered in this guide so far has focused on a lot of the positive aspects and…Read More
November 29, 2019 12 Tools for Writing & Publishing Your BookWe’ve covered a lot of ground in this guide, and you may be wondering at this point, What do I…Read More
November 29, 2019 9 Tips for Marketing a Self-Published BookEveryone wants their book to be a bestseller—I certainly did. But not many authors understand what it takes to really…Read More