How to Start Selling Your Online Course
You’ve built your course, and you even got a few people to buy it. That’s great—but what’s next? If you…
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The Top 11 Mistakes to Avoid When Creating and Marketing an Online Course
When you’re creating your first online course, you’re embarking on a big learning experience. And like every learning experience, this…
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My Recommended Online Course Creation Platform (Where to Host Your Online Course)
By this point, you’ve come so far and learned a lot about online courses, and I want to stop and…
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Online Course Creation and Marketing Tips
You’ve learned the basics, and maybe even started building your first online course. Now I’d like to share some of…
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The SPI Essential Guide to Online Courses
In late 2016, I sat down to set my goals for the following year. One of my biggest motivations was…
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How to Start a Podcast in 2020: The Complete Podcasting Tutorial
Starting a podcast has been one of the best decisions I've ever made, but more on that later. In this…
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How to Take Branding to the Next Level
Once, an SPI reader asked me the following question:“Pat. You seem to be EVERYWHERE online. Everywhere I go, people are…
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Branding Case Studies: Zappos and SPI
One of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…
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