How to Start Affiliate Marketing
Affiliate marketing in a nutshell involves promoting a product you know (and ideally use yourself) to an audience that trusts…
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Affiliate Marketing – A Simple Step by Step Guide
Affiliate marketing is the easiest way to generate an income online. You don't need to create your own products (which…
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How to Sell a Product on Your Webinar (without Annoying Your Audience)
Selling a product on a webinar can be scary. A lot of people avoid doing it because they’re afraid of…
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How to Host a Highly Engaging Webinar
All right! The big day is approaching. You’ve learned all about what goes into making a great webinar. You’ve got…
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How to Choose a Webinar Topic That Works
The beauty of creating your own webinar is that it can be about anything! And the downside of creating your…
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What Is An Online Course?
So . . . what is an online course? Basically, it’s an environment for learning that someone can access through…
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How to Create an Online Course: The SPI Essential Guide [2022]
In late 2016, I sat down to set my goals for the following year. One of my biggest motivations was…
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How to Take Branding to the Next Level
Once, an SPI reader asked me the following question:“Pat. You seem to be EVERYWHERE online. Everywhere I go, people are…
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Branding Case Studies: Zappos and SPI
One of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…
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