April 20, 2020 My Recommended Online Course Creation Platform (Where to Host Your Online Course)By this point, you’ve come so far and learned a lot about online courses, and I want to stop and…Read More
April 20, 2020 The SPI Essential Guide to Online CoursesIn late 2016, I sat down to set my goals for the following year. One of my biggest motivations was…Read More
January 10, 2020 How to Start: Building Your Online Brand PresenceOnce you have your mission statement, vision statement, and brand value proposition, and type of brand nailed down, the next…Read More
January 10, 2020 How to Take Branding to the Next LevelOnce, an SPI reader asked me the following question:“Pat. You seem to be EVERYWHERE online. Everywhere I go, people are…Read More
January 10, 2020 Branding Case Studies: Zappos and SPIOne of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…Read More
January 10, 2020 Branding Tips: What I’ve Learned From Building My BrandNow that you have laid the foundation for your brand and started building your online presence, let’s talk about some…Read More
November 22, 2019 Email Marketing ToolsIn this chapter, I’ll share my favorite email marketing tools. These are services that will support you to be as…Read More
November 22, 2019 How to Start Email MarketingReady to dip your toes into email marketing? Great! This chapter will focus on the fundamental best practices for successful…Read More
November 21, 2019 Affiliate Marketing on AmazonAmazon is the most popular online shopping site in the English-speaking world. Chances are good that, even if you’re not…Read More