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Niche Site Duel 010: I’m Ranked Number One in Google!

Niche Site Duel 010: I’m Ranked Number One in Google!

By Pat Flynn on

In my last niche site duel update, I was extremely excited to share that I landed on the first page of Google. I’m proud to say that one week later, my site is now sitting at the number one spot in Google for my primary keyword!

Number One Rank in GoogleBased on my keyword research and analysis of the competition, I knew that I would eventually get here, I just didn’t think it would happen this fast.

  • August 25th: Site went live. Not ranked.
  • August 29th: #184
  • September 6th: #162
  • September 8th: #135
  • September 9th: #119
  • September 13th: #117
  • September 14th: #53
  • September 21st: #38
  • September 29th: #27
  • October 22nd: #16
  • October 27th: #6
  • November 2: #3
  • November 6: #1

Time Spent

It took a total of 73 days (2 months and 12 days) from the launch of my site to when it climbed to #1 in Google.

On average, I would say that I spent about an hour a day on the niche site, for 5 days a week. Most of that time was spent researching and adding content to the site, as well as building backlinks. After calculating that out, including an initial 8 hours to do the keyword research and actually build the site, I would guesstimate that I’ve spent a total of about 60 hours on it.

Not bad!

Although I am now earning residual income from Adsense each day, I still think it’s a bit too early to just “set it and forget it”. I do want to take the income to the next level and I definitely want to stay at #1 (once you get there, it doesn’t mean you’re there forever!), so I will continue my one hour a day / 5 days a week schedule to add content and build backlinks, plus work on my new monetization strategies.

Recap: Selecting the Keyword and Niche

When I first started, Market Samurai (full disclosure – I earn a commission if you purchase Market Samurai through a link on this page) was telling me that the strength of competition for the top 10 sites in Google was not incredibly strong, although there were some sites to be worried about. The domain ages of some of those sites worried me and a high ranking New York State site sitting at the top was scary too, but I was confident with my selection because as you can see in the SEO Competition chart below, the number of backlinks going to those sites was fairly low and after analyzing the backlinks for each of those sites I found that they were not that strong either.

SEO CompetitionI selected this niche not only because the competition looked like something I could handle, but also because of the potential traffic that I could receive. Again, Market Samurai told me that if I were to achieve a #1 ranking in Google, I would potentially see at least 167 visitors per day coming from searches for that exact term (this is what SEOT means in the screenshots below).

Tip: Broad match shows more traffic, but it’s a less accurate reading because it’s showing me potential numbers from searches that include the term “security guard training” but may also have another term to go along with it, such as “security guard training in California”. When you’re selecting a niche, it’s always smart to look at the exact match just to make sure you’re still seeing favorable numbers. As you can see, “cop training” drops off heavily when I switch from broad to exact. I explain more about what all this means in a previous installment.

Broad Match

Broad Match Traffic for New NicheExact Match (this shows numbers based on people searching for the exact keyword phrase, nothing more)


Exact Match for New Niche


So now that I’m sitting at the number one spot, do the numbers match up? Did the search engine traffic increase?

Well, I only recently found out about my achievement on Saturday, so I currently only have one full day at #1 recorded in Google Analytics since I’m writing this post on Sunday, but I did see an increase traffic coming from that one keyphrase:

SEO Results

After climbing to the number one spot, I saw a 200% increase in traffic from my #6 position a little over a week ago, and a 100% increase from the day before, where I was actually sitting at #3.

Although my traffic doesn’t match the SEOT numbers from Market Samurai, I have only been at the number one position for one day and it was for a Saturday. My previous experience with websites tells me that generally the weekends see much less traffic, so I’m expecting that once Monday rolls around the numbers will be a lot closer to what my keyword research software tells me.

Even so, seeing 120 visits in a single day for a single keyword is great. It’s even more traffic than I receive for the keyword “passive income” for this blog, which sits at the #2 position.

With “security guard training” selling at a cost-per-click of $2.32, you could even say that I’m “saving” over $250 a day by grabbing organic traffic instead of paying for it from Adwords. Interesting…but thinking about it like that doesn’t make me any money.

However, because I know there are companies willing to pay that much money per click for traffic for this keyphrase, and there’s traffic coming to my site, it gives me all the more confidence in my monetization strategy where I plan to sell advertising space to companies in this niche. I hope to get off of Adsense and into private advertising soon because I’ll definitely see a lot more profits coming my way.


Backlinking Details

A number of people have been asking me for more detail about my backlinking strategy because as I’ve mentioned before, backlinks (links coming from other sites to your own) are one of the most important ingredients for climbing the ranks of Google. I’ve outlined the basic strategy in Niche Site Duel 006: My Backlinking Strategy, but I do want to show you all exactly what I’m doing because what I’m doing is working.

So, get ready for my next post because I’ll be going into massive detail about my process – more than my previous post. Someone actually suggested that I charge for the information I’m about to reveal, but to stay true to the nature of the Niche Site Duel and showing you my entire process, I’d like the information to be totally transparent and free.

And, per the request of several people, I will be walking through my article writing, spinning and submittal process, step by step (with video), to show you how I can turn one primary article into several hundred different links all working to increase the strength of my site.

And before I forget, I just purchased the domain name, so if you ever wanted to share this challenge with anyone, you now have an easy-to-remember link. This will definitely help for the podcast too. It links to the Niche Site Duel Hub, where you can see all of the participants’ niche site reports and strategies in action.

Thanks for all of your support during this process. Cheers!

Other Posts in The Niche Site Duel Series

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