Today, I’m going to introduce you to a new WordPress plugin that I’ve been testing here on the blog for the past month called LeadPlayer.
It’s one of the most creative and best plugins I’ve had the pleasure of installing on SPI. [Full Disclosure: I’m a compensated advisor and an affiliate for LeadPages, the company offering the LeadPlayer.]
But before I get to the plugin and exactly what it does, there’s something I want to say…
Every single day I get at least 1 or 2 emails from people who have created a new product or course, asking me to give it a test drive and hopefully like it enough to share it with you here on the blog. This is typically in exchange for an affiliate commission, although other things have been offered to me before, like an XBox and an aquarium.
I’m not kidding.
To those who have emailed me in the past, I apologize for declining your offer. To those who will email me in the future, I apologize for declining your offer too.
It’s not because the products aren’t good – many are.
It’s not because I don’t appreciate the offer – I absolutely do.
And it’s not because I don’t have the time to explore and learn about a new product – although we could definitely argue this point now that my family is expanding.
The reason for saying no is because I have to.
I have to put my readers first – that’s how I got here – and with my readers’ best interest in mind I simply cannot constantly recommend all of the products that get emailed to me, no matter how great they are or how attractive the commissions may be. I know what it feels like to be on the receiving end of a never-ending pitch fest and it’s not cool, even if the products are great. To make it easy on me and for the benefit of my readers, I decline the offers.
I do recommend some products here on the blog, as many of you know, but I have a specific set of rules that I follow when it comes to potentially recommending them:
- It must be a product that I’ve used or tested myself, one that I’m confident will provide value and give results to those who use it. It takes a lot of time to get to that point.
- It must be a product that I know well enough to provide support for if needed (or at least help walk people through it).
- It must be a product I’m comfortable officially associating with my brand. (See definition of affiliate)
- It must be unique enough to be worth recommending knowing that too many similar solutions would only confuse people.
- And finally, I have to have a gut feeling that my audience is really going to dig it. I have to believe in it. I want emails from people in the future telling me how awesome the product has worked for them.
Over the past month, I’ve been testing a new plugin that meets the above criteria and it wasn’t one that was emailed to me. I reached out to one of the owners myself asking to test it because based on what I had heard, it was going to be pretty awesome. And it has been.
It’s a premium video plugin for WordPress called LeadPlayer, created by Clay Collins. It’s a video player plugin that allows you to do some incredible things with video on your website. [Full Disclosure: I’m a compensated advisor and an affiliate for LeadPages, the company offering the LeadPlayer.] I know there are a ton of video players available on the market already, but please take a minute to watch the video below to see exactly what it can do:
As you can see, you have the ability to add an email opt-in form and a call-to-action button on top of your videos and have them appear at any time during play.
Unlike other premium video players, he videos are hosted on YouTube, which means you won’t have to pay for any hosting like you would with Amazon S3 or Vimeo, which is especially handy for membership sites.
You could even put calls to actions on top of YouTube videos that aren’t even yours! Imagine sharing a video relevant to your audience that someone else created and then at the end of it including a call to action button to purchase a related product, or read an article or blog post. See below:
You may have also noticed the thumbnail of my son in the first video above.
Unless you’re a true YouTube Partner (not just a revenue sharing partner), you cannot add custom thumbnails to your videos. With LeadPlayer, now you can.
This function actually wasn’t there in the first version that I tested. I asked for it and there it was in an update! Imagine a membership site with videos hosted on YouTube (unlisted) and your own custom thumbnails for each one, even if you’re not a YouTube partner.
The videos will also seamlessly play on iPad, iPhone and Android Devices, since it’s HTML5 ready.
And the Best Part…
LeadPlayer is Extremely Easy to Use.
It’s much easier than any other video player that I’ve tested in the past. All you really need is a link from a YouTube video, listed or unlisted, and you’re all set.
If you want to see the user-friendly interface and how I actually used LeadPlayer to get dozens of extra affiliate commissions last month, watch the video below:
For the past month, I’ve been using LeadPlayer specifically for my video that walks people through how to build a blog from scratch and I created a call to action at the end that goes through my affiliate link for hosting. It makes complete sense to do this. I did the same with my Opt-In Skin plugin review video that I created a few months back too. I’ve been keeping track of clicks and conversions and dozens of people have completed purchases through those links already.
Now that I’ve tested the plugin and know that it works, I’m going to have my VA update all of the videos posted here on SPI to run through LeadPlayer with a default call to action at the end.
At any moment in time I can change the default call-to-action setting to anything that I wish. For example, when my book is finished and it goes on sale, I can change the default call-to-action to promote my book and it will instantaneously change the call-to-action at the end of every single one of those videos on the blog. Later, with one action, I can change the call-to-action on all of the videos using the default setting to something else. I love that!
Update: All videos in posts on this blog are now playing through LeadPlayer.
I actually asked Clay to record a quick video telling us exactly why he created the plugin in the first place, and also just to introduce him to the SPI community, just in case you haven’t met him yet. Here’s a quick (1 min. 20 sec) introduction to Clay:
As Clay mentioned, he’ll be here to answer any and all questions about LeadPlayer for you. Cliff Ravenscraft recently shared LeadPlayer with his community and Clay was extremely helpful and quick to answer questions. So much so that it impressed a lot of people, including myself.
I’ll tell you upfront that this is not exactly the cheapest plugin, but it’s definitely well worth the price if you’re utilizing any sort of video on your site.
Please know that my links to LeadPlayer in this post are affiliate links and I do earn a commission if you complete a purchase through them. This is at no additional cost to you. If you do make a purchase, please send an email to me through my contact page so I can personally thank you and provide additional plugin support for you if you ever need it.
Like I mentioned at the beginning of this post, LeadPlayer is one of the best plugins I’ve ever installed and I’m happy to share it with you today. If you’re not producing videos yet, then keep this in mind for the future (although like I said you could use it to embed other people’s videos on YouTube), and if you are using video, it’s a great opportunity for you to take advantage of more opt-ins to your email list, more action-taking after your videos and free hosting too. [Full Disclosure: I’m a compensated advisor and an affiliate for LeadPages, the company offering the LeadPlayer.]