This is a guest post by Chris Guthrie who was recently featured in Session 10 of the Smart Passive Income Podcast. His interview about how he sold nearly $1,000,000 in product from niche sites specifically for the Amazon.com affiliate program has generated a lot of buzz, and he was kind enough to offer some additional advice about how all of us can cash in on the biggest shopping day of the year – Black Friday.
Black Friday is nearly upon us and for those of you with websites now is the time to make some money.
I’ve earned over $60k in profit from Amazon’s affiliate program in the past 12 months, thousands more from other physical product based affiliate programs and last year over $20k came from the last two months of the year (Check out my podcast session with Pat Flynn for even more details on how I do it).
Many of the websites I run are based on physical products. If your website falls into this category the process of making money from Black Friday will be a little easier for you, but even if you have a site not focused on physical products there are still ways you can cash in on Black Friday.
Here are 3 ways I’m making money that you can copy right now:
1. Promote Each Major Shopping Day And Provide Legitimately Good Deals
If you know your niche then you know what prices are truly great and you can deliver value to your readers by showing them the best deals while at the same time lining your pockets with some extra cash.
Don’t promote products that aren’t truly on sale. Your conversions won’t be as good and again, you want people to thank you for helping them cut through the clutter and share only the best deals.
For example, I run a blog called Photography Tips with a friend of mine who is a professional photographer and I recently published a Black Friday Photography Deals post that lists all of the best deals I could find.
Feel free to copy the format I’ve used in that post, which includes both online and offline (in-store) Black Friday deals. People do still physically go to stores on Black Friday (for reasons beyond my comprehension), but it’s important not to neglect those readers by only posting online deals. Plus, it adds value to your post.
2. Promote Your Blog Post Heavily
If you’ve been building an email list for your blog (You have been building an email list, right?) then now is the time to send out an email to your readers about the wicked deals you just found for them on Amazon.com and other online retailers.
Here’s an email I sent to my Photography Tips blog:
Hello Fellow Photogs,
Check out this list I’ve compiled of great photography discounts:
Black Friday Photography Deals
I’ll continue to update the list as new deals are added, but in the meantime be sure to stop by and take advantage of the sale pricing before the deals expire! This is a collection of the best online and in store Black Friday deals I could find.
I sent out this email on Monday and as I said in the email I will continue to update the blog post as I find more deals.
I really do take the Black Friday sales extravaganza seriously because it’s one of the few times of the year that EVERYONE has a wallet open. I’ll post a follow up blog post for Cyber Monday with more deals and typically I tend to make more money with Cyber Monday anyway because the only deals available are online ones. Cyber Monday was the first time last year that I cracked the $1,000 day barrier in profit with Amazon.
Now, after you’ve published your first draft of the sales you should also seek out more deals and then send another email mentioning the new deals that you found. As long as you are continuing to share truly great deals then even your most cynical of subscribers won’t be annoyed by the “sales pitch” because everyone loves to save money.
3. Promote The Black Friday Home Page
If you have a website that doesn’t fit into a physical product category then chances are you’re probably making money with some other affiliate programs (or you made a serious error when deciding what niche to use for your website by not basing your website on something that you can sell). In either case, you can still promote Amazon’s Black Friday Home Page found here on either your blog or at the very least your website’s Twitter and Facebook account.
You could even promote the Black Friday home page from your personal Twitter account like I did a few days ago:
(I probably could have gotten an even better click through if I said something like “Forget P90x I bought this instead: http://amzn.to/ij0BXK“)
Bottom line, there really is something for everyone during the Black Friday sales, so don’t miss out on the opportunity. Besides, who wouldn’t want the Back To The Future: 25th Anniversary Blu Ray Set? 😉
You can read more about how I earn a six figure income online by reading my blog: Make Money on the Internet
A Quick Note From Pat: The SPI only discount for Chris’ In-Depth Amazon Niche Site Video Training Course that I mentioned in my podcast session with him is still available by clicking here! Cheers!
Want to try your hand at affiliate marketing and deliver even more value to your podcasting audience? The Smart Podcast Player affiliate program lets you reap the benefits while you “share the wealth” of the best podcast player for power users with your fans. Learn more and sign up here.