By this point, you’ve come so far and learned a lot about online courses, and I want to stop and congratulate you for your commitment to creating and launching your online course the smart way!
You’ve had a chance to dig into:
- What an online course is, and why it can be so valuable to your audience and your business
- How to overcome common objections to creating and launching your own online course
- Everything that goes into creating your online course
- How to start marketing and selling your online course
- Tips to help you succeed with your course
- The biggest mistakes to avoid during the course creation process
- Stories of successful course creators to inspire you about what’s possible
And remember, this guide is a free resource that will be here for you whenever you need it during your course creation journey.
It’s not an overstatement that offering online courses to the SPI audience revolutionized our business a few years ago. And that was possible thanks to Teachable. It’s the market leader in the online courses industry, and for good reason.
In this chapter, I want to share the main reasons why we at SPI love Teachable, and why I recommend you use it as the platform for your online course.
[Full Disclosure: I'm a compensated advisor and an affiliate for Teachable, and this chapter contains affiliate links.]
The Reasons I Love Teachable
It’s easy to use: A large reason we host all of our online courses on Teachable is because it’s so darn simple to configure content, manage settings, and sell your course. There’s no coding required to set up and start selling your online course. Teachable makes it very easy to just “plug and play.”
When it comes to content, Teachable makes it especially easy to create high-quality course materials from scratch. You can take videos, audio files, text, PDFs, and worksheets and just literally drag and drop them into your course to build your curriculum. Every Teachable plan includes unlimited video and course content bandwidth, so you can upload as many courses, videos, and PDFs as you like.
Here’s a screenshot of the Teachable interface from a lesson in my Power-Up Podcasting®️ course. The navigation area is on the left, while all the content (including text, video, audio, and options to download) is on the right.
Awesome data and analytics: Teachable is amazing when it comes to data and analytics. It includes a comprehensive dashboard that gives you a snapshot of student signups and revenue across a defined time period. You can get insights across the entire course on metrics like average lecture completion rate, and sort by student account type (free, full price, or discounted). You can determine how students are progressing through the course, which is incredibly helpful in identifying which ones need to be “reignited” to keep going. You can also export your student contact list or course revenue data to perform deeper analysis. Teachable even lets you segment your student list so you can better analyze your stats and send targeted emails based on enrollment, completion, code redemption, and other filters. And it integrates with a large number of email service providers, including our favorite, ConvertKit [affiliate link].
Speaking of deeper analysis, Teachable the company has crunched a ton of data across all the courses they host and the course creators they’ve worked with to come up with some amazing insights. They’ve learned things like the more you charge for your course, the less likely people are to ask for a refund. Or that you’re better off with a four- to ten-day launch window for your new course rather than leaving it open indefinitely after launch.
These are some of the helpful factoids I learned from Ankur, the CEO of Teachable, in episode 218 of the SPI Podcast.
Easy engagement: Teachable makes it easy to keep students engaged and progressing in your course. You can create quizzes to reinforce learning, summarize essential information, and check in on students’ progress. Custom certificates of completion let you reward your students and verify their success. You can even require students to complete each lecture, watch each video, or pass a quiz to make sure they’re learning the material before moving on . You can also add Google Forms, surveys, and other tools to collect information and feedback from your students that helps you understand and serve them better.
Supports your business growth: When you’re ready to add another course to your offerings, Teachable will grow with you. In fact, you can have unlimited courses on Teachable. This makes it easy for students to stay with you, and to cross-promote your courses. You can even bundle courses for sale, so that you can collect one payment for multiple courses. There’s also an affiliate program that lets you reward others for sharing your course.
Flexible options for pricing, payment, and promotion: Teachable is super flexible when it comes to pricing your course, promoting it, and getting paid.
You can set up the following course pricing:
- Single payment
- Set number of installments (like 3 x $299)
- Subscription model, with an ongoing monthly payment
You can offer all four at the same time. You can also manually enroll students in new courses when necessary, and process full or partial refunds for up to thirty days after enrollment.
When it comes to marketing and promotion, Teachable provides a conversion-optimized sales page template, or you can create your own custom landing pages. You can set up coupon codes for all of the pricing models (except free) and incentivize enrollments by creating dollar-amount or percentage-off coupons with custom expiration times. You have access to advanced pricing options, including charging a one-time fee, selling a subscription, setting up a payment plan, or offering individual or bundled courses. Teachable lets you accept payments from more than 130 international currencies through Stripe Connect credit card processing or PayPal. (You can even accept multiple currencies for a single course!)
Integration and attribution options: Teachable connects with just about any tool out there to help you with your marketing, analytics, attribution, and customer support. Marketing integrations include MailChimp, AWeber, Infusionsoft, Mixpanel, and almost any other marketing tool via Zapier. You can also integrate with Zapier to send custom course-related events from Teachable to virtually any analytics tool, and to connect your school with a support tool like Intercom, Olark, or Zendesk.
Meanwhile, Teachable’s attribution capabilities help you track the effectiveness of your marketing efforts. Teachable lets you add conversion pixels to your site to gain insights about your advertising’s effectiveness. It also provides first- and last-touch attribution, which lets you determine the initial source where a student heard about you and identify which campaign converted them into customers.
Video hosting: This is a less obvious benefit but an important one with big cost-saving benefits. With Teachable, you don’t have to figure out where to host all your video content—and those video files can get big, fast. When you upload your videos through Teachable, you’re hosting it on Teachable’s hosting plan (which uses Wistia). You're not paying any extra for videos, or worrying about running out of space. Plus, the videos are secure, and only accessible when people log in. Teachable gives you the ability to upload video captions in multiple languages, making it easy to make your videos accessible.
Here are some of the other reasons we love Teachable:
Multiple-instructor support. Allow others to author and manage courses on your school and pay your instructors on a monthly basis.
Flexible hosting and responsive design. Host your course on your existing website or create new pages on Teachable, using the drag-and-drop builder. Setting up hosting is easy; our Teachable school is hosted at courses.smartpassiveincome.com. All of the content management is done inside of Teachable, but on the outside, it looks like an extension of our website. And your course site is fully responsive, so students can view your content from computers, tablets, and smartphones.
Here’s what a lesson page from my Build Your Own Brand®️ course looks like on the iPhone.
Great customer support: The Teachable Customer Care team is available to assist all its users via email, and via live chat if you have a Professional plan or higher. They’re even award-winning! And the Teachable Knowledge Base is really comprehensive.
And last but not least . . . The company is amazing: I’ve gotten to know a lot of the team at Teachable really well, and they’re amazing people who are dedicated to making sure that you and your students have the best experience. Seeing their commitment to helping both course creators and students has been really inspiring.
I believe in the Teachable platform and the amazing team at Teachable so much that I’m not only an affiliate for the company, but an advisor as well. To learn more about the different plans available for course creators and sign up to start creating your course, go to smartpassiveincome.com/teachable.
The team at Teachable has created an incredible platform that allows anyone to create and sell online courses, with no technical experience required and no contracts, setup fees, or cancellation fees. So give it a try by going to smartpassiveincome.com/teachable!