The idea for FoodTruckr arose in May 2013, while I was conducting keyword research for a new case study that I planned to share publicly (dubbed Niche Site Duel). During the research phase, I discovered a keyword with relatively high search volume, and relatively low search engine competition: food trucks for sale.
Although there were no authoritative resources for buying and selling food trucks, upon further research it became obvious that this industry was completely underserved as a whole. I looked for information on how to start a food truck and because there were no answers to be found, I decided to create the ultimate food truck business resource.
With the help of a pre-launch marketing phase, upon its October 1 launch, FoodTruckr.com saw over 16,000 pageviews and 7,000 unique visitors. More importantly, after speaking directly to several food truck owners who have come across the site (both in person and on the phone), almost all of them were very supportive and excited about what I’m trying to do to serve this young and booming industry.