Losing Focus Happens to All of Us

We set some goals — probably too many and probably not defined well enough. Then we start doing the work to achieve those goals, but we lose sight of the goals along the way. We begin to confuse the work with the goal. We end up doing a lot, being very busy, and not really achieving what we set out to accomplish.

It's not a great feeling. Here are some of the common symptoms:

• Confusion: “What happened?” It's frustrating to not fully understand why we didn't hit our goals despite working so hard.

• Burnout: It's so easy to “hustle” to try to catch up when things begin to slip, but that's a doom cycle that can lead to burnout.

• Negativity: Developing a negative attitude is unfortunately quite common when entrepreneurs become confused and overworked. That mindset doesn't help get us out of the rut, it often makes it worse.

• Self Doubt: It's good to question ourselves. But losing confidence in ourselves is a real risk when we lose focus and fall behind on our goals.

• Loneliness: We risk feeling quite alone when these feelings begin to stack up. It's natural, but it's also untrue — we're not alone. So many entrepreneurs struggle with this feeling, regularly.

That's the crummy stuff, and it's often heavy. The good news is that these situations and feelings are temporary. If we cleanse our habits and mindsets and refocus our efforts, we can get unstuck and overcome these struggles.

Now is the time for precisely that: to refocus ourselves on our most important work now, ahead of the new year.

Create Space for Your Most Important Work

That there — in one statement — is the aim of our 2024 Refocus Challenge. Sounds pretty great, right?

Rethinking priorities. Redefining goals. Reevaluating work habits. Resetting mindset. Those are the four focal points of our 2024 Refocus Challenge. Let's break them down:

• Priorities: What are the truly important big things we're trying to accomplish? There shouldn't be too many.

• Goals:  What specific results and outcomes are we aiming to realize? Are those goals truly aligned with our priorities?

• Habits: What habits are getting in the way? Are there healthier versions of those habits that can improve our odds of success?

• Mindset: What are the stories we're telling ourselves? How real are they? What new stories could be told instead?

Addressing these focal points creates space: new, fresh, positive space. Mental space. Calendar space. Permission space. It's priceless. It's what we need to free us from the old and the outdated. It's what we need to reinvigorate our drive. It's what we need to find new footing and direction towards the goals that really matter.

You can focus on these aspects alone, for sure. But it can actually be easier, more effective, and more fun to do it together with people who share your values and vision. If that excites you, then we hope you'll join us in our FREE live event!

Our Experts Are Your Guides

Our 2024 Refocus Challenge is the first exclusive event with our new in-house experts!

We're calling it the “Experts In-Residence” (EIR) program. It's a private network of serious business pros that includes accomplished entrepreneurs, best-selling authors, innovative leaders, and more. The vision is big. And it starts now!

Our four founding EIRs — whom you'll meet below — are all participating in the 2024 Refocus Challenge, lending their deep experience and diverse perspectives. So come ready with ideas and questions for them!

The event will also include a fireside chat with the EIRs about the program itself: the vision, scope, and details. If your curiosity is already piqued, here are some of the features of the EIR program:

• Expert AMAs: This is exactly what it sounds like: dedicated ask me anything events featuring individual EIRs.

• Roundtable Conversations:  Sharp and insightful conversations with multiple EIRs covering important industry topics, business skills, and evolving trends.

• Exclusive Office Hours: Regular live experiences hosted and facilitated by the EIRs themselves about their areas of expertise.

• Regular Advice: Helpful ideas, lessons learned, feedback, and other forms of advice shared within the community.

Again, it all starts with the 2024 Refocus Challenge, which is free and open to anyone who shares the drive to make the new year their most successful yet!

We're super lucky to have the EIRs here to support and guide this experience. It's a thrill to introduce you now to each of them.