I first read this book because Chris is one of my best friends. What better reason to read a book?! Haha.
Chris isn’t just my friend though. He’s an amazing person who’s grown a wildly successful business in Virtual Staff Finder. I was there with him when the term “Youpreneur” was born several years ago. We were in San Diego together, in my home office, talking about our future. His family was at my house, it was the 4th of July, and we had just had an amazing day with the families, BBQ, and a giant water balloon fight.
Later that night, during our chat in my office, Chris decided that he wanted to focus fully on helping people become the go-to leaders in their industries. He wanted to help them become the best versions of themselves, so they, in turn, can help those who they serve.
That’s when Youpreneur was born.
To see Chris take the Youpreneur brand from that moment, just a couple of years ago, to a membership site, to a 375-person event in London (I had the pleasure of doing the keynote speech last November), to this book, a definitive guide for personal branding—it’s just astonishing and I’m so proud of him.
I received a physical copy of Rise of the Youpreneur when he announced it at his event in November, and I’m excited to share that it is now, as of today, available for purchase!
Chris’s personality and voice definitely shine through this book, which is always so enjoyable and easy to follow. But, even though I know Chris super well and speak to him just about every week, this book contains a lot of information I’ve never heard from him before. Thoughts and ideas and exercises that he’s never shared with me (how dare you, Chris! :D).
Speaking of the exercises in the book, I really loved them all, such as his “self-aware test”, which challenges you to be honest about what you know you’re good at—and in some cases makes you realize that you might not be as good as you think. The purpose of this test is to help you nail down what’s unique about you, so you can amplify that instead—rather than amplifying what you aren’t.
Rise of the Youpreneur is chock-full of useful exercises like this, which is no surprise considering his first book, Virtual Freedom, has the infamous “3 lists of freedom” exercise that helps readers understand what you should outsource in your business—an exercise that changed my life.
Fun fact: It was “3 lists of freedom” exercise that inspired me to add several exercises at the beginning of my book, Will It Fly?
One last aspect of the book I find super helpful is the future-proofing and legacy focus. These sections really made me think deep about the future of my business, even after I’m gone. Not many business-type books have that kind of lasting impact.
So, as for who this book is for, well . . . everyone! But if I were to get more specific, if you’re a coach, author, influencer, or business owner where you are the personality behind your brand, Rise of the Youpreneur is a definite MUST read.
Again, you can pick up a copy at RiseoftheYoupreneur.com.
A big congrats to my best friend Chris for his new book! I’m so happy to be able to support it, and share it with all of you!