Jay Abraham is an “old school” businessman who has taught and mentored a lot of people who I respect and look up to, including Ramit Sethi who references Jay all of the time. There’s also a quote from Jay Abraham I think of and refer back to quite often since I discovered it back in 2014:
If you can define the problem better than your target customer, they will automatically assume you have the solution.
I just love that, don’t you?
So, let’s get into the book itself. One of the best parts about Getting Everything You Can Out of All You’ve Got is its detailed rundown of the various ways that you can outperform the competition in your space, and build a better results-based business. Some might consider these fundamentals, but like with anything, we often forget the fundamentals for the “shiny objects” that other people are talking and teaching about.
And that’s not to say that this book is “basic” by any means. It’s jam-packed with innovative, foundational ideas that will last, and, I believe, be a mainstay in your business, life, and growth journey. This book was published in 2000, and even though some of the examples refer to older technologies, the principles will always apply.
Throughout the book, Jay provides specific examples about companies both large and small, some well known and some of Jay’s actual clients—it’s a great framing device for helping me (and you!) understand how we can take the same approach and (hopefully) achieve the same results in our businesses.
Jay lays out everything from understanding what your unique selling proposition is and how to make people know about it, to helping your audience remove their fear of risk when it comes to decisions they make with you (e.g., guarantees and risk-reversals), to even how to interact with clients and customers to make sure they keep coming back and help spread the word about your business.
I appreciate Jay’s focus on repeat customers, and getting people to go deep with you to increase the lifetime value of a customer, and doing it in a way that aligns with my goals and methods: through serving and solving problems. That’s what Smart Passive Income is all about.
Lastly, the book is a super easy read, one that could actually be read in chunks. I found myself skipping a few chapters that I didn’t necessarily “need help with,” to get to parts that affect me in my business right now, so you can choose to read the book that way too if it makes sense for you. If you’re just starting out though, I’d recommend reading this all the way through.
It reminds me of some of the lessons I learned early on in my business career that have stuck with me ever since, but I wish I had this book because it really is an “all-in-one” kind of entrepreneurial principles book, but with very specific actions and examples that you can use for your own business starting now.
So, with that said, I’d say this book is for everyone 😀 I hope you like it as much as I do!