Tribes by Seth Godin: Issue 05 | September 2013

The key message of Tribes is that our work is not about us—it's about the people we affect, the people we can help. It's about our tribe.

I was surprised by how quickly I read the book. It's a thin book, and once I started reading, I couldn't put it down. I was drawn in by the stories of people of people in many different spaces, markets, and niches learning to become leaders and gather a following. The stories are short but very memorable, as are the “rules” for building a tribe.

Seth has mastered the art of distilling an important message down into short, impactful passages. Tribes was an energy shot for my business, a quick burst of caffeine to get me moving. It was awesome.