I Challenge You to Fill In These Blanks

One of my favorite things to do here on the blog is to challenge you.

I've found that challenging you will often provide you with much more insight and education for your blog or online business than any type of pillar post, tutorial or video that I could create.

And the coolest part is that by participating, whether you share results publicly or keep them private, you're teaching yourself and learning on your own. I'm just here as your guide.

I've challenged my readers several times before that have really made people think in a different way or step out of their comfort zone and try something new—which is amazing. That's exactly what it takes to get results and see major changes.

You're welcome to go back to these old challenges, read through them and participate publicly or privately if you wish:

• How Well Can You Describe Your Website in Three Words?
• How to Get Explosive and Sticky Traffic (And a Challenge!)
• Reader Challenge Roundup: Pillar Articles
• Reader Challenge Roundup: List Posts
• The Niche Site Duel

Today, I'd like you to think about what you do online and fill in the blanks to the sentence shown in the image below. It looks simple, but I must warn you—for some of you this won't be as easy as it sounds and it might cause you to rethink how you're approaching whatever it is you do online.

But that's the point.

In your head, fill in the blanks below:

After you come up with your answer, ask yourself the following questions:

1. Is this unique?

Think about all of the other sites with the same exact target audience. Stepping back and really assessing your second answer, is this something that makes you stand out from the crowd and magnetically attracts new visitors, readers, followers and fans?

2. Do my answers reflect reality?

I ask this question because a lot of people will fill in the blanks with answers they want to hear—not answers that reflect reality.

There is no right or wrong answer here, this exercise is simply here to make you think.

Maybe you realize that your target audience is not your actual audience at all. Maybe you realize that the reason and methods people actually come to your site is different than what you originally thought. Maybe your business or blog is growing in a way that doesn't match your overall goals, in which case a proper course of action can be taken.

If you have two answers that you are confident with, feel free to share your answers with the community here in the comment section below.

Stay tuned for another podcast session on Wednesday. Cheers!