Decisive by Chip and Dan Heath: Issue 03 | July 2013

Decisive tackles the tricky subject of decision making. I've been thinking a lot about my decision making recently as I work to grow my business in new, interesting, and rewarding ways.

Learning about the four biggest villains in decision making was the most captivating part of the book for me. We all have these little devils, like overconfidence or limited thinking, inside ourselves that cause us to make bad decisions. Chip and Dan brought these villains to life through vivid and striking stories. Not only did these stories put my decisions in perspective, they also opened my eyes to just how backward a lot of us approach decision making, myself included.