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The Smart Passive Income Podcast

AP 1044: Where Are They Now? Walid Azami (From AP 1022)

AP 1044: Where Are They Now? Walid Azami (From AP 1022)

By Pat Flynn on

Back in Episode 1022 of AskPat, Walid Azami was struggling with the idea of actually selling to his audience. What should he sell, how should he price it—he was very reluctant to start selling. Now he’s back to tell us what happened since our first call and to get some advice for his next steps. He’s got a lot to tell us today, so let’s get started! You can find out more about Walid on his Instagram, or on his website, HowtoPhotograph.net.

This is another installment in the Where Are They Now? series that I’m doing here on AskPat 2.0. We’ll be checking in with more entrepreneurs from previous coaching calls in the future, plus coaching calls with entrepreneurs you haven’t heard from yet—stay tuned! And hey, hit me up on Twitter or Instagram @PatFlynn and let me know what you think about these episodes. Always excited to hear from you!

Walid kicks things off by describing what happened right after Episode 1022 aired, plus how the launch went for his first two photography books on Amazon. From there we pivot to talk about Walid’s upcoming course, discussing tips and strategies for producing, marketing, and pricing his upcoming course and future courses. Walid wraps things up by reflecting on how far he’s come since Episode 1022—I hope to follow up with him again in the future!

If you haven’t heard yet: I’m throwing my first-ever live event next year in San Diego—FlynnCON—July 26-28! I designed this event to be a celebration of you, the community. You’ll see some of your favorite podcast guests and like-minded people, and the theme is Press Start. I’d love to see you there, and you can bring the family too because it’ll be a family-friendly event. Tickets are flying, but we have a couple left right now so act fast!

What You’ll Learn:
Learn strategies and mindsets for producing, marketing, and selling life-changing, profitable online courses.

AskPat 1044 Episode Transcript

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Pat Flynn: What’s up everybody? Pat Flynn here. Thank you so much for joining me in Episode 1044 of the AskPat Podcast. This is a show where I coach entrepreneurs like you, and I help you through a pain or a struggle or a problem or whatever you might need in your business, and you’re like a fly on a wall listening in on these conversations as I help these entrepreneurs through these problems.

This month is November of 2018, which is our Where Are They Now? month for the year, which is when we bring people back who’ve been coached on the show before, and we talk about what they’ve done and what action they’ve taken, or what they didn’t do, and what we could do to better propel ourselves moving forward.

Today we’re bringing back Walid, a photographer who, in Episode 1022, was struggling with the idea of selling to his audience because he had been giving away so much information for free. He wasn’t sure what to sell, how to sell, what to price, any of that stuff, and most importantly you can just, in Episode 1022, hear just how reluctant he was. He’s back, and he has a lot to say, and he also has something to say directly to you right at the start, so make sure you listen all the way through.

Now, before we get to Walid and bring him back, I do wanna thank today’s sponsor, which is FreshBooks. They’ve been an amazing sponsor all year here because they’re an amazing company. They help us manage our business finances, from keeping track of our income and expenses. They also help us do our invoices, so if you are a coach and have any clients like Walid does, you can use something like FreshBooks to help you keep track of those invoices, to help you get paid quicker, to help you create professional invoices in literally less than thirty seconds, all the good things related to that. They can also help you understand who has yet to even open the invoice that you sent out, which is a really, really handy tool that I’ve found to be very helpful for me as well.

So if you wanna check them out for thirty days, all access granted to you for thirty days to FreshBooks for free—again, for a thirty-day trial period, all you have to do is go to FreshBooks.com/askpat, and just make sure you enter “Ask Pat” in the “How did you hear about us?” section. Cool, cool. All right, let’s get to the conversation with Walid.

Walid, welcome back to Ask Pat 2.0, thanks for coming back again man, I appreciate it. Looking forward to the update.

Walid Azami: Thank you, thank you for having me, and yeah, a lot has changed since.

Pat Flynn: Ooh, I’m excited to dig in. For those of you who might not remember, Walid was featured in Episode 1022; the title of that episode was “How Do I Sell but Still Help People For Free?” We talked a lot about mindset related to price points and all those kinds of things, and he has an amazing, amazing photography business. You can also find him on Instagram @HowtoPhotograph.

Walid Azami: How to Photograph, yeah.

Pat Flynn: @HowtoPhotograph, so check that out on Instagram, you can see he’s got over 30,000 Instagram followers at this point, which is amazing. So give us an update, what’s been happening since? We’ll kinda see where this conversation goes.

Walid Azami: Awesome, thank you Pat. First of all, right after . . . Once the episode aired, I wanna say I got easily about forty to forty-five people because I think the last time you did say, “Hey, let’s hold Walid accountable, let’s motivate him,” and I got the nicest, kindest DM messages just out of the blue from all around the world, and it was such a cool thing to see the impact of this show. I tried to leave each one of them a video thank you message back, but it was so cool to get all that after your show. And it was very helpful to hold me accountable.

But right after, when I spoke to you last, I had talked about just exploring the idea of monetizing How to Photograph—and just as a review, How to Photograph is basically the channel on Instagram. Of course there’s other channels that go with it, YouTube and all that, but the core of it is the Instagram. It’s to be the account, to be the mentorship that I wish I had when I was first starting. With all of my wins and all of my losses and everything, up and down, I use that as personal experience to give people insight and background and help them with their business.

So you did inspire me to help . . . I was sitting on a couple ebooks: Part One and Part Two of Building Your Fashion Photography Portfolio: The complete guide of setting up a fashion shoot and building that portfolio. Of course, I found every reason and everything to do first, literally everything, like, “Let me email my cousin about . . .” Just anything to waste time.

Pat Flynn: As we do; that’s what we do.

Walid Azami: Yeah. And I had read articles saying, “When you first launch your ebook, try to go into a lesser category that’s less competitive,” and after we did the show and just said, “Just do it, get out of your own way,” I decided to go and just advertise it on my Instagram and let people know that it’s out there.

That first week, it went—Part One and Part Two went to number one and number two for all of photography on Amazon Books, and then all of fashion photography.

Pat Flynn: Good for you, man.

Walid Azami: Thank you. And I was like . . . I have a whole different attitude, if you hear my voice between this and Episode 1022 . . . I was just so shy about asking for my followers to support my next thing. And I changed my mindset also of, hey, I’m not asking for them to give me charity, I’m asking for them to invest in themselves.

Pat Flynn: Ooh, that’s it right there, dude; that’s the secret sauce.

Walid Azami: That’s it, right? And I think that was the big switch that happened. I said, “You know what, no, I’m doing this to help them, I’ve always started this for that.” So I actually decided, right before this was scheduled, I took the books down because they’re going to turn into a supplementary video course but I’m now, in about two weeks, probably about the time this publishes I will have started my video course for 30 Days to Starting a Photo Business. Start to finish, hold your hand through every single step of getting a business license, to which social channels you need, how to use each one, how to do contracts, emails, newsletters, networking, how to build your portfolios or website, what they’re looking for, how they’re hiring. Literally ten years of a career, I’m holding everyone’s hand through the process.

Pat Flynn: Yes.

Walid Azami: So that’s my new thing that I’m—

Pat Flynn: This is so cool.

Walid Azami: Thank you.

Pat Flynn: I don’t even know if you had mentioned the course last time, or if that was even an idea. Did we even talk about that before? It was just the books, right?

Walid Azami: You had mentioned it, as in, “Hey Walid, people are gonna read your books and then they’re gonna say, “This was very cool, it’s very informative. Where can I get more information?” Right? And we had mentioned in person workshops, or video courses, because I was gonna have to scale. So it is sort of borne of that conversation, but there was no plans of doing a course at that time. I was just receiving the information.

Pat Flynn: Right, right. It’s cool because you’ve been able to put these plans into place, and obviously it looks like you’ve already outlined what you’re gonna be talking about in those courses, which you can see how momentum plays a role here in the online business. You can see Walid just had to take some of those first steps, and sometimes we don’t even know what those first steps are, or we need somebody else to kinda help us as we’re taking our first steps, and then you get that momentum going.

And just like Newton says, an object in motion tends to stay in motion. That’s something that’s really important in business, is to keep going with that momentum. But obviously the opposite is true: An object at rest tends to stay at rest unless acted on by an outside force. I’m thankful that I was able to become a little bit of that outside force, and you were able to see those small wins that have now led to bigger ones, and there will be bigger ones along the way.

And then also a side note, just a big thanks to all the listeners out there who had taken action and had reached out and encouraged Walid to get started. I think that’s so cool. I didn’t even know that happened. To know that the world is behind you. And of course it’s just a small percentage of people who are actually supporting you, because not everybody’s gonna take the time to do that, but how cool is that? You guys are amazing.

Walid Azami: That was one of the most moving things for me, was that . . . I was like, “Wow, you really . . .” I hope it doesn’t come out the wrong way, but you really didn’t have to do that. You don’t know me. And you’re in Portugal, or you are in another part of the United States, and you actually took the time out of your busy day, because we’re all very busy, and you’re like, “You know what, I’m gonna hear this guy, I’m gonna type in How to Photograph on Instagram, then I’m gonna click . . .” I just think of all the levels of barriers to do that, and it’s the most touching thing. It just completely warmed me up.

Pat Flynn: That’s so cool, and hopefully some of them are listening to this episode too and smiling big and realizing that your little message made a big impact. And I think that’s a big, important lesson for all of us, is sometimes people out there could use our support too, and when you’re building a business . . . You’re going to pay it forward, Walid, by helping the people who are following you on Instagram, who you’re gonna spend a little bit of time in helping them, and likely they’re gonna wanna share your stuff because they’re getting this encouragement from you now, in that way, which is great.

Walid Azami: It’s what you’re talking about, that motion. You said something right after that about . . . What is it, when you’re dead still you stay dead, still? I butchered it up, but . . . But you don’t realize that until you get out of that rut. When you look back, you’re like, “Oh wow, I was really, really, really stuck in the mud over there.”

Pat Flynn: Right.

Walid Azami: So everyone’s encouragement helps, and that was the coolest thing. So yeah, now I’m preparing this course, it’s gonna be a twelve-month drip content course. Every month builds on the last month, so it includes retouching, lighting, but it’s like, “First we have to start your business and build that foundation, and do the front-heavy work.” And it’s just . . . I wish there was something like this when I started.

It’s so funny how I’m a different Walid than then, but I would have made the investment. And I would have never even said I would have made the investment, it would have been more about . . . I guess I would have paid that. But it’s changed my whole perspective on things.

Pat Flynn: That’s so great. What is your process for outlining this thing? How are you actually putting things in motion?

Walid Azami: That’s really, I think if I have a gap in the plan, it’s more about . . . I wanted to talk to you about that, if you could help. The process is, I was thinking of Thinkific, but I’m not entirely married to it. I was going between that, and then I was looking at ONTRAPORT also and Kajabi, but what’s a little bit confusing—it’s not the content of what do they need to learn. I know all that I’ve done, like multiple posts about “What do you want to learn? DM me.” I mean, I’ve done it from Instagram stories to multiple posts. I want to know what they want to learn and that’s all been noted. Now it’s like, the delivery method of it. It’s a little bit overwhelming when you think, “Okay, do I need a landing page and a splash page? Are they one and the same?” We have emails, we have landing pages, we have funnels, newsletters, and they all kind of overlap each other. That’s kind of a whole puzzle right there.

Pat Flynn: Yeah, I mean, the biggest question I would ask myself would be, “Okay, if this were easy, what would it look like?” I think it’s a really important question to ask, and it’s something I learned from Tim Ferriss because we as entrepreneurs, we often, first of all, we have an ear on every solution out there and because of that they all get in the way of each other. A great way to kind of just narrow it down and simplify is just to ask yourself, okay, like, all right Walid, if this were easy, what would it actually be? It would be a person comes to a page, they see the thing for sale and then they buy it right there and then they get immediate access to it, right? Just bare bones, minimum way to get them in would be that. Then a lot of the other things can be added on if you wanted to like, the crazy funnels and all these other things. If it were simple, what would it look like? Let’s just start there and build that and add everything on top of that.

Now when it comes to the particular platforms you’re talking about, actually, many people know I’m an advisor and an affiliate for Teachable, which is very similar to Thinkific, which is very similar to others. I mean, the platform honestly doesn’t even really matter anymore, although of course I’m a little biased in who I think is better, but really that’s just where the course lives. Most of these platforms have the ability to do what we had just said for this sort of thing. What’s really cool is it’s actually not as hard as it needs to be, and these products out there like Thinkific, like Teachable, I mean it’s all in one and it’s just a matter of signing up and getting it up and running. [Full Disclosure: I’m a compensated advisor and an affiliate for Teachable.]

Walid Azami: Starting it right.

Pat Flynn: Yeah, exactly. Just like everything else, right? Just getting started and going.

Walid Azami: Yeah, I do notice that behavioral pattern. Again, I’m like, “Well, let me watch a few more videos on YouTube about how people are doing it,” and it’s just, you know, I’ve got the course outline, but now I’m like, “Okay, I think I needed this call again. Just start and then tweak along the way.”

Pat Flynn: Yes. That’s the beauty of it and that’s very different than how we grew up and how we were taught, but this is the cool thing about the world we live in, the tools we have available in the time we’re in right now, which is awesome. In terms of production of the course, tell me about how you’re thinking about the videos and the content and in terms of actually like, you have the outline, which is great. That’s step one. How are you going to produce it?

Walid Azami: As far as how will each module be or—

Pat Flynn: What are you thinking in terms of, how are you actually going to make it all happen? Are you going to record it yourself? Are you going to hire somebody? How is it actually going to come together?

Walid Azami: I will be recording the first three months because I am doing the drip content path. I find that if I give them a course all at once, I don’t know if I’ll have the success rate because I think students may get overwhelmed and so if I can drip it to them as an “Okay, first you have to get through this step to get to the next.” Right? I will do that, but I’m open to suggestions on that. I will record three months at a time. Anything that is me talking to them, if it’s just about business and. “This is how you use Instagram, how you maximize it,” all of that, it will be self-recorded on my little mirrorless Sony camera. Anything that is about lighting, about composition, then what I want to do is I want to make sure that I really talk—I’m going to Chapman University, which is a local university, or USC film school and making sure that their students are involved and of course it’s a paid thing, but I want students to help, film students. We would do a model shoot. I have a friend who’s a known name. I don’t want to say her name yet because if she doesn’t, but she said, “I would absolutely model for you.” It’s a chance to work with her, to see how it’s done with a celebrity also. Not that they’re that different, but it does kind of create a little bit of a wow factor.

Pat Flynn: Credibility for sure. You said it was Beyonce, right?

Walid Azami: Beyonce never credits her photographers, FYI.

Pat Flynn: Really? That’s sad.

Walid Azami: Yeah. Not a good thing. That’s a side note.

Pat Flynn: Okay, that’s great. I love how you have already visioned like, how and where and how you’re going to put this all together. I think the final question I have related to production is, when is this going to happen?

Walid Azami: The course was going to go live at the top of the year, 2019, and then what I want to do is, actually I would love your thoughts on pre-sales, just to get that solid evidence that people are interested in it and everything. Is there a method I should look into or consider? But literally, mid November is when first tier pricing is going to come out.

Pat Flynn: Yeah. I mean we’re almost mid November already. I mean the course you said is going to start in January.

Walid Azami: Mid January, yes.

Pat Flynn: Mid January, it is like a presale and you could even position it that way. You could still say, you know, “Hey guys, we’re preselling this. The course starts in January, but this is your first opportunity to get in at the lowest price.” I don’t know if you’re going to limit it to a certain number of enrollment seats or a certain timeframe to make that decision, but that could help with in terms of including scarcity in your offer so that it’s not just like, “Oh, I’ll make that decision later.” I mean, part of our jobs as marketers, whether you’re promoting your own products or other people’s products—our job is to help people get to a point where they can make a decision, and there are many things that stop people from making a decision. Number one, having too many options. This is why if you’re doing affiliate marketing: You want to only promote one solution versus two because you don’t want to have them think. You want to think for them. If you are selling your own stuff, giving people unlimited time to make a decision is going to be something that will keep them from making a decision because they can always make that decision later.

Whether it’s a first tier pricing that goes up after a certain amount of time to force people to go, “Okay, do I really want this? I should make the decision now or else I might lose out on this opportunity.” That could be really big thing, but I’m just so thankful . . . I mean, we’re recording this literally on Halloween right now and you’re already talking about a mid November launch like that; you are so different than you were on the last podcast. It’s insane, and I’m probably sure that I’d be able to hear it if I were to compare the two voices, but definitely in the approach. I mean, you’re just going all in with this. I think it’s important because you’ve got those first wins and you realize that, “Wow, like I’m actually safe in this pool and actually I am able to help people.”

Before I answer a few more questions of yours, go back to when you first put your books online and you know, best sellers. That’s amazing. What was it like to see the first evidence that this book was actually getting into people’s hands?

Walid Azami: Well, the first evidence was I started getting some DMs saying, “Wow, this book is amazing. It’s so informative.” Right? I kept promoting it and I really had to go against my regular behavior as like, “Oh my God, you’re begging for sales,” which is what I normally thought about it. I’m a big note writer so I wrote myself notes saying, “You’re not begging for sales, you’re giving them access to being better into building a career, and you’re just letting them know about something that’s going to help them.” Right? That helped me out a lot but I started seeing . . . I guess Amazon doesn’t release the numbers or anything until—

Pat Flynn: Later.

Walid Azami: Yeah, like some days later, maybe even a week later or something. I was quite surprised and I was like—I was operating on ego, I’ll be really upfront about that. I was like, “Please just at least go Top 20 or whatever, just so I can make the list and not down in the other section.” I was like, when I checked I was like, “Oh my god, Number One.” Then I looked right below that, I’m like “And Number Two?” It was the coolest feeling because my biggest fear was, it sounds so pathetic, but my biggest fear was, are they going to think I’m an impostor or some fraud? Are people going to call me out and say, “Oh, that’s not how you do it,” because there are the internet trolls. No one did because I mean, I know my stuff, but no one did. I don’t know, I guess everyone was just super, super kind about it.

The guy that—his name is Keith, awesome guy—the guy that is now editing some of my YouTube videos, he actually stumbled upon the book on Amazon and never even heard about How to Photograph on Instagram. He bought it. At the end of the book—because you had told me to start the book with some how to get in touch with me, and also end it, right? By the end of the book he had read that and then he followed my private Facebook group and then Instagram and then I put out a post saying I’m looking for an editor. I upload all my stuff to Ireland. He edits it for me. It just brought a lot of people to me, also.

Pat Flynn: That’s really cool.

Walid Azami: Did I answer fifteen other questions but the question you wanted?

Pat Flynn: See, you’re over delivering. I love it. This is great man. Okay. First of all, for all the listeners out there, how cool is this to hear this kind of success story, to know that a person was coming from a very reserved, very timid, very, “I don’t know if this is something I could do,” to now being super confident that this twelve month course is going to be coming out soon. What’s the price point going to be?

I’m playing with that right now. It’s going to be around the $550 to $600, and then I have to figure out the monthly. So that is . . . I have a couple of questions on that, and also what is your whole . . . would you offer it as hey, you could buy that once, pay an annual fee and then still the drip content, or just do subscription-based? That’s the one thing I’m really confused on. And I did an Instagram Stories poll, and it came down to almost fifty-fifty. I was like “Oh great, I’m now even more confused.”

I think what happens with courses that are that amount, it’s great because you can have people pay the full amount or a sort of installment plan. Typically, if you have the full amount, the installment plan would be in total, after the twelve months, would be 10 percent more. Or you get essentially—the reverse would be a 10 percent savings if they get it all at once.

Walid Azami: Got it. Okay.

Pat Flynn: So there is some sort of benefit to going, “You know what? I’m going to commit to this and get all of it now, and save some money.” Because some people will want to save money. What’s really cool is actually, in the end you’d probably be making more money even though the calculator will tell that you will be making more if people go on the payment plan, but the nice thing is you get that money up front.

Walid Azami: Right.

Pat Flynn: When you do the payment plan, there’s going to be some things administrative-wise that are a little bit of a headache, such as people’s credit cards expiring, failed payments, other things where you kind of have to work a little bit to kind of get those payments back. Every month that a person gets billed is another checkpoint for them to go, “Is it still worth paying for this?”

Walid Azami: I see.

Pat Flynn: Right?

Walid Azami: Okay, yeah.

Pat Flynn: So there is benefit to having the one time, but obviously you’re going to open up the course to a lot more people if you have it at a lower price point. So when you sell it, you give them all this value, you talk about how much this would normally cost for somebody to go to a workshop: Thousands of dollars. But when you pitch it, you start with the lower price, the payment plan price. “You can get all of this for as low as $99.00 for six months,” or whatever it calculates to, to 10 percent more. It’s not the right math there, but then they go, “Oh my gosh, just $99.00?” And yes, it’s $99.00, but over the course of six months, or you could save more by going the one time plan versus the opposite, which would be, you could get it for $699.00, but you could also have a payment plan for $99.00 a month. That doesn’t sound as “wow” in terms of the . . . I learned that from Chalene Johnson when I spoke on stage and sold Power-Up Podcasting to people. She said, “Make sure you mention the payment plan price first. You’re going to be honest and tell them it is the payment plan price, but by just seeing those really low numbers in just the position with everything else you just mentioned and what they could pay, it becomes a lot more like, ‘wow this is a steal.’ Because either way they’re getting the same thing—whether it’s the payment plan or a one time payment, they’re getting the same thing upfront, which is the first—

Walid Azami: It’s just how you deliver, yeah.

Pat Flynn: It’s just how you deliver it, yeah. it’s all about positing, so hopefully that helps a little bit in terms of how you might be able to approach the payment and how you announce it and stuff. Obviously, across all your channels—

Walid Azami: But that’s . . . because I’ve never read that anywhere. So that’s really helpful.

Pat Flynn: It’s just, I mean, a psychology thing.

Walid Azami: Yeah.

Pat Flynn: And only something I learned over time. The final lesson here is this is going to be your first big launch and you’re going to learn a lot of lessons. It may go well, it may not go well, but either way you are stepping in the right direction and you’re going to learn a lot either way.

Walid Azami: Thank you.

Pat Flynn: The next time you launch you’re going to learn from your mistakes, or do what you did well and do it even better, and just keep going with it man. I’m just excited to catch up with you again in the future; if you wouldn’t mind me asking you if I could have you back on the show later on, and we can kind of follow your journey here, that would be really amazing.

Walid Azami: That would be amazing. If I could ask one more question—yeah, I would be honored.

Pat Flynn: That will hold you accountable.

Walid Azami: Yes. Yeah, yeah, please. I love those messages. Can I ask you, what I wanted to do was, for the first, I guess, the pre-sales, maybe a certain amount—I wanted to offer them each like a thirty-minute Skype session where we talk about their business, or their photography, and is that something that I’m stretching too thin on? I really, really want to help everyone do their best.

Pat Flynn: Yeah, that’s awesome. I mean that’s something that I do for people who get my podcasting course quite early on, which is like a little audit that I do. I listen to their podcast, and then I give them some advice. I couldn’t possibly do that with all my students, but I do award that for people who act quick. And that would be something that you could do as like a fast action bonus, to get people excited and to get people moving now. That’s like, another way you’re helping them make a decision. “For the first twenty-five people who get in, I’m going to . . .” I mean, it’s a lot. You want to make sure that you calculate it in terms of your time and what you have available, because it is your time.

Walid Azami: Right, yeah.

Pat Flynn: You don’t want to overextend yourself. It is definitely something that you can offer. It would actually be a really good exercise for you, even if you only do it this once, and even though it might stretch you a little thinner, it’s going to be amazing for you to hear the stories of your new customers because that’s exactly who you’re going to be selling to in the future. For that reason alone I would do it.

Walid Azami: Do that. Okay, cool.

Pat Flynn: Yeah, in addition to obviously, being able to help them by making a better course, you’d be able to better sell the course later by learning more about them as soon as they come in too.

Walid Azami: Okay, cool. Cool. That’s what I was curious about, was how many you would suggest. But I think twenty-five is a fair number for, for the twenty-five people to sign up.

Pat Flynn: Yeah, or maybe it could be for everybody who signs up today, which is often risky but it gives you a good deadline on the scarcity and an actual time when you cannot get that anymore versus a number, which some people don’t know what number they are.

Walid Azami: Right.

Pat Flynn: So there’s different ways to do it. You could go live and actually count down how many are left. I mean I’ve seen people do that. Whatever style you like, you can do it that way. But I think the approach is correct, the mindset is correct, and just again, making sure you’re not stretching yourself too thin. I’ve heard horror stories of people offering similar things where then 1000 sign up and they’re, “Oh god, for the next six months I’m done.”

Walid Azami: Oh my god. Yeah.

Pat Flynn: Like, “I’m doing this every day.” You don’t want to get into that world, but I think the heart is there for sure.

Walid Azami: Okay, that’s cool. That helps. Yeah, thank you. And even just . . . you want to know something else that helped, Pat, was hearing myself talk on that first episode.

Pat Flynn: Tell me more.

Walid Azami: I didn’t even recognize myself, because I’ve always been the . . . tell me no and it’s like the biggest turn on. I’m like, “You know what? I’ll show you.” I’ve always been that person. That’s how I’ve worked with such legendary people. And then when I heard myself, I got to really . . . it was a little bit after the recording date I heard myself and I was kind of cringing. It was a great interview, it was a beautiful review, but I was like, “I don’t recognize this guy that’s not sure of himself.”

Pat Flynn: Yeah, wow.

Walid Azami: Because I’ve never been that. So to hear it and then to get the positive reinforcement, I was like, “Okay this is cool.” And then to see the review of the book come in and the sales, I was like, “Okay you still got it.” But it was actually . . . I’m so curious to hear this one, but I know it’s going to be a whole different voice. But I was like, “Who is this guy? This is not the Walid that barges in Madonna’s office, or sits with Jennifer Lopez and stuff.” I was like, “Why would I hire me?” I think I was so apologetic. Although the information was great, but I was apologetic. That woke me up a lot.

Pat Flynn: I love it. And yeah, if you actually listen to the other episodes this month from people who are back on the show, you’re going to hear very similarly, a different tone of voice, a different attitude. It’s there with you as well, Walid. I just want to congratulate you and say, “Keep conquering, man. You’re doing amazing things, and like you said earlier, you’re helping add value to people’s lives. You’re changing lives.” So keep up the great work, my friend.

Walid Azami: Awesome. Thank you very much.

Pat Flynn: Man, you’re a rock star. I’ll talk to you soon, all right?

Walid Azami: Thank you.

Pat Flynn: Woo, man, that was amazing. Walid, you’re a rock star. Keep up the great work. I’m looking forward to hearing about the results of the launch and what you learned. We’ll have you back on at some point I’m sure. For those of who are listening, thank you for being amazing. I mean, that was completely unexpected to have many of you, fifty of you go out and and reach out to Walid, who again you can find @HowtoPhotograph on Instagram. It’s just super cool that you guys do that. I mean that’s . . . this community is amazing. Team Flynn, you are the hero of the story here for sure. Walid, you as well.

For those of you who love the SPI community as much as I do, might you consider coming out to FlynnCON. This is an event I’m throwing next year in San Diego, my first big live event for 500 – 600 people, and we still have a few tickets left. Tickets are selling out quite quickly actually, which is really, really cool. And it’s really about you. Even though it’s called FlynnCON, really what it is, it’s a celebration about the community. You’re going to see some of your favorite podcast guests there, as well as just other community members, like-minded people who are all there to help and encourage each other.

The theme of next year is Press Start. So we’re going to help you get started just like we helped Walid get started. I would love to have you here in San Diego. Bring the family to San Diego; there’s a lot of things to do here while you attend the event. It’s going to be a family friendly event as well. If you want to check out more information about that, FlynnCON1.com. Again, keep up the great work guys, and thank you so much. If you haven’t yet subscribed to the show, do that, obviously.

Finally, I’d love to hear from you @PatFlynn on Instagram or Twitter, and let me know what you think about these Where Are They Now? episodes. Did you enjoy them? Who else do you want to see come back, and are you curious about from the past? Of course, we have a lot of great, brand-new entrepreneurs coming on the show soon too. That could be you. If you go to AskPat.com, you can put in your application there and see if you can get a coaching spot and have us push it out here on the show, and hopefully get some support from the community members as well as from me.

You’re amazing. Askpat.com, make sure you hit subscribe on your favorite podcasting app if you haven’t already. I appreciate you and am very thankful for you. We’ll see you the next episode. Bye.

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