Last Month’s Earnings


The Smart Passive Income Podcast

AP 0864: What Are Your Tips for Using News and Media Icons for Social Proof?

AP 0864: What Are Your Tips for Using News and Media Icons for Social Proof?

By Pat Flynn on

AskPat 864 Episode Transcript

Pat Flynn: Hey, what’s up everybody? Pat Flynn here, and welcome to Episode 864 of AskPat. Thank you so much for joining me today. As always, I’m here to help you by answering your online business questions, five days a week.

We have a great question today coming from Kelly, but before we get to his question, I do want to thank today’s sponsor, which is FreshBooks, one of my favorite companies because they help me and millions of other small businesses manage our finances. Come tax season it’s really easy with all the reports, you can get a beat on what’s going on in your business and where you can potentially save some money, keeping track of income, keeping track of expenses, but also helping with invoices.

I’ve been doing a lot of invoicing lately with students and things like that and it just makes it really simple, because in less than 30 seconds with FreshBooks you can create an amazing and professional looking invoice so you can get paid= of course. They also help you keep track of who has paid and who has yet to pay and also who has yet to open those invoices, which is super handy. If you want to check out FreshBooks for free for 30 days, all you have to do is head on over to and just make sure you enter “AskPat” in the “how did you hear about us?” section. All right, now here’s today’s question from Kelly.

Kelly: Hi Pat. This is Kelly Croy from, where I help educators become the best possible educators they can be and I have a question today for you regarding the use of press icons on your website, and by that I mean those little gray logos that I see on different blogs that say The Wall Street Journal, USA Today, The New York Times, CNN, things like that. I’ve been lucky enough to have been featured in a few of those, and I would like to add that onto my site to let people know that some of my ideas have been recognized by other people. I’d like to know your thoughts on that and I think it’s great when I see them on websites and I’m just wondering, where do you get those or do you make them yourself? Thanks Pat.

Pat Flynn: Hey, Kelly. Thank you so much for the question. I appreciate you. Now what you’re talking about here are things that help with social proof. Social proof is a concept where you can, based on certain aspects of a person’s recognition, gather information about them. Just simply by the fact that they are recognized somewhere you immediately start to see them as more authoritative. Because you see a lot of other people following that person, you’re going to be more likely to follow that person too, because people want to go where other people are. We are a species who loves to be in groups and so when we see a group doing something, we want to do that.

It’s similar to when you go to the mall and you see a crowd of people bunched up in one area, you can’t help but want to know what’s going on there. This is where this sort of whole thing comes from. It’s proof, but more social proof and proof of expertise and these things that you put on your website to declare that you’ve been featured elsewhere is just a form of proof and trust building and authority and it is something that I have on my website as well. Now where do you get these things? Well for me, I just simply made them or people on my team made them.

We gray them out mostly so that they don’t distract from the rest of the site but they are noticeable in a way where people will then see them and come across them and even subconsciously consider themselves to be in the right spot. I would go ahead and make those yourself. You grab the logo that they allow others to grab and then you kind of gray it out yourself in Photoshop or you can use a tool like PicMonkey or Canva to do that. Then, from there, you can just put it on your website where you’d like. Now of course you want to make sure you’re honest will all that because yeah, anybody can take any logo and put it on their website, right?

You want to make sure that it’s legit. But the other thing you have to realize is that you need more on your website than those kinds of things in order to prove your expertise. They kind of support and help with proving your expertise, but those things alone won’t do it. I’m not saying, Kelly, you would just plop these on your homepage and say, “look how awesome I am.” I think that you, and everybody else out there, has common sense in terms of how to subtly use these things in a way that really enhances one’s experience on the website and can really prove yourself even more than the content that you’re already providing to your audience and the value that it provides to them will do for you.

That’s how you go about it, Kelly. I mean, honestly, that’s very simple and that’s what you do. Check out different sites in terms of styling and how you would want to do that. You can check out the homepage of Smart Passive Income as well to see kind of where those are. A lot of people show them up front, right at the top. Other people, like myself, we like to show them a little bit down below. It doesn’t really make a huge difference but I definitely want to utilize the top portion of a website, which is prime real estate for stuff that really, really matters—call to actions, getting people to subscribe to a list, or getting people into my best content. That sort of thing.

Keeping that stuff above the fold is going to be really important and then this is the kind of thing that could potentially be beneficial for you, so beneath the fold. Again, it’s different for every brand and different personalities, so Kelly, play around with it. Yeah, that’s how it works and that’s where you go and that’s how you do it. Best of luck to you, Kelly. I appreciate you calling in and asking a question. I want to send you an AskPat t-shirt for having your question featured here on the show.

For those of you listening, if you have a question that you’d like potentially featured here on the show, all you have to do is head on over to and you can ask right there on that page. Thank you so much all of you for listening in. I also recommend you catch me live answering all your questions as much as I can within the hour at 1:30 p.m. Pacific every Friday on my Facebook page: That’s where you go, and that’s where I’ll be able to answer questions and interact with you.

I look forward to seeing you there. If not, I’ll look forward to serving you in the next episode. And, of course, here is a quote to finish off the day, as always, from, and this one is from E.M. Forster. “In the creative state a man is taken out of himself. He lets down as it was a bucket into his subconscious and draws up something which is normally beyond his reach. He mixes this thing with his normal experiences and out of the mixture he makes a work of art.”

Dang I really love that quote. That’s a long one but there’s a lot to that. Let me do that one more time, just because it’s so great. “In the creative state a man is taken out of himself. He lets down as it was a bucket into his subconscious and draws up something which is normally beyond his reach. He mixes this thing with his normal experiences and out of the mixture he makes a work of art.”

That quote was a work of art, but it’s true. When you’re in the sort of creative zone, it’s almost kind of an out of body experience and you’re just kind of reaching levels that you would have never dreamt of before and this is why writing a book can be so amazing, but also so challenging because it’s not easy to get into that state. I hope all of you who are building and creating right now can find that creative state and experience what E.M. Forster is talking about because it is amazing. All right guys, take care, and I’ll see you in the next episode of AskPat. Bye for now.

Let's figure out what works!

Join 150,000+ active members in the SPI community

Email address required
No thanks, I'll pass for now :)
  1. 1. Free Stuff

    You'll get instant access to free resources, including my most popular book, Ebooks the Smart Way! (Downloaded over 125,000 times!)

  2. 2. Content Tailored to You

    Over time, I'll get to learn more about you and deliver content that actually matters.

  3. 3. No Hype

    Just real content that's meant to make a difference.