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The Smart Passive Income Podcast

AP 1011: How Can I Use Superfans to Grow My Online Business?

AP 1011: How Can I Use Superfans to Grow My Online Business?

By Pat Flynn on

About This Episode

Today I’m excited to be coaching Rodney Holder, who is a music business coach. He used to play drums with heavy metal bands all over the world. He’s recorded albums and played with some of his idols, but now he has two kids and wants to create a more ideal lifestyle. He wants to be independent and to increase his income by serving and helping people through his online business.

Rodney started a podcast two years ago, an interview show with guests from the music industry. He monetized that podcast through webinars and online courses, including a joint venture creative academy with a successful musician that earned six figures.

Rodney has a lot of questions today about how to approach his future business ventures and connect with superfans while growing his online business. As we work through the coaching call, we discuss the pros and cons of different scarcity techniques for online courses, including evergreen online courses. We also talk about Teachable, membership sites, affiliate marketing, customer funnels, plans for additional products, and more. This conversation is full of useful takeaways and tips for your own online business journey. Enjoy! [Full Disclosure: I’m a compensated advisor and an affiliate for Teachable.]

What You’ll Learn:
How to effectively monetize online courses and products while building an awesome community of superfans.

Ask Pat 1011 Episode Transcript

Pat Flynn: Hey, what’s up everybody? Pat Flynn here. Welcome to Episode 1011 of AskPat 2.0. I’m here to help you; I’m helping people on this call one at a time. People can apply, you can apply right now at AskPat.com and get coaching just like today when I coach Rodney Holder, a music business coach.

Actually, he used to play the drums all around the world, got records created, played with all of his idols, and now is building the lifestyle he wants through teaching music. Today we’re going to be talking about all kinds of things, from membership sites to price points and building superfans, and all those kinds of things.

Before we get to the coaching call with Rodney, I do want to talk about one of the most important things in your business, which is your finances, keeping track of that. I use a tool called FreshBooks. A lot of you who have listened to the show know this. Maybe you’re like, “You know, I need to get that FreshBooks thing.” Now’s the time to do it because they have all the things you need to run your business and automate it as much as possible. They automatically keep track of your expenses. They automatically help you print forms that are super handy for you and your tax person, come tax season. They, in less than thirty seconds, can help you create an invoice when you bill somebody. If you do any coaching or consulting of any kind and you bill individuals, you can get paid much better and faster because, not just the fact that they’re professional-looking, but first of all, you also can keep track of not just who has yet to pay you, but who has even yet to open the invoices that you sent out, which is really handy. I’ve used that feature many times actually, because some people just don’t open those emails sometimes. If you want to get paid on time and get things tracked so that you don’t have stress anymore related to your finances, check out FreshBooks for free for thirty days. You get a thirty-day free trial, access to everything, if you go to FreshBooks.com/askpat. Just make sure you enter “Ask Pat” in the “How did you hear about us?” section. Awesome. Big thanks to FreshBooks for being the exclusive sponsor here for AskPat. They are awesome.

Alright. Now let’s get to the conversation today with Rodney Holder. Let’s help him out.

Hey. What’s up, Rodney? Thank you for coming on to AskPat 2.0. Welcome to the show.

Rodney Holder: Pat, it’s an absolute pleasure. Thanks for inviting me. I’m very excited.

Pat Flynn: This is going to be great. Everybody, Rodney told me that he had a huge list of questions ready for me. We’re definitely going to dive right in, but before that, Rodney, can you just tell everybody what is it that you do right now?

Rodney Holder: Yeah. I’m a music business coach. I’m a music business lecturer at college. I played in a heavy metal band for 20 years and was lucky enough to tour the world and release records and play with all my idols. Now I’ve got two little kids and a wife. I’ve decided that touring’s not for me, so I’m staying at home. I’m focusing on my teaching, and I’m looking at trying to serve lots of people and build a great business that can give me, I guess, the income and the lifestyle that I desire.

Pat Flynn: I love that. What instrument did you play?

Rodney Holder: I played the drums, Pat.

Pat Flynn: Love it. We should jam sometime.

Rodney Holder: That would be great.

Pat Flynn: When you say your ideal lifestyle, can you talk about that? What are you aiming to achieve?

Rodney Holder: I’m aiming to leave my job, even though I really love my job. I just feel like I would like to be more independent of having to work for an organization. I’d also like to increase my income; I’m capped where I’m at. I also honestly think I can serve and help more people with some of the things that I want to do.

I’ve also had an opportunity to work with a musician, who I’ll talk about a little bit about in this conversation, but that’s sort of been a bit of a breakthrough for me. Been doing some good things with him. I’m just really excited just to try and adopt a lot of the things that you talk about, Pat. I’ve been listening to you for a while. I find you very inspiring, very authentic.

Pat Flynn: Thank you.

Rodney Holder: And without being too, trying to kiss your butt or whatever, I just find that I’d like to do some more stuff like what you’re trying to do.

Pat Flynn: Yeah. No, awesome. Your goals align with why I do what I do as well, especially related to serving and helping more people. You mentioned your little ones earlier, too. That’s right along the same lines as me.

Let’s dive right in. What’s on your mind?

Rodney Holder: About two years ago, I started a podcast where I started interviewing experts in the music industry, people who have been successful, and that was really good. I did about 100 episodes. I think I had, about last time I looked, about 300,000 downloads, so it was reasonably well accepted. From there, I didn’t really know how to monetize, so I was getting all this great feedback, but I wasn’t making any money. Then, a friend of mine is a bit of an online business coach himself, and he said, “You should be doing some webinars.” I started running a few webinars, and off the back of those webinars, pitching some courses, and started making my first money online, which was very, very exciting.

I did a few artist management type things. Made some decent little bits of money here and there—which was very exciting at the time—off the back of one of those managers that I did a course with. He manages a very successful heavy metal musician. I said to him, “Do you think this musician would be interested in doing some kind of thing like this, like a live webinar where he pitches a really great lecture that we work on for a couple of weeks, on creativity and the creative process?” Off the back of that, pitching what we called a Creative Academy where he teaches people about his song writing techniques, his singing, his production techniques, and recording in the studio, all this kind of thing, and that was really good, too—we did six figures off the back of that for a product that didn’t exist yet. That’s been the best thing that I’ve done so far with him as a joint venture.

I guess what I wanted to ask you Pat, was just some questions based along the lines of what I’ve been doing, just to get some of your insights to, if you think I’m doing it right and what I could be doing better. Plus, I’ve got a lot of ideas in the future where I’d like to take that business and try and extend it if I can.

Pat Flynn: Yeah. No, absolutely. How can I help you?

Rodney Holder: The first thing is that I noticed . . . I started using Teachable as a platform, based on your recommendation. I absolutely love it. I guess I know the answer to this, but you don’t keep your courses all of the time: You close them and you open them sporadically. I guess the first thing I wanted to do is to ask you, you do that, I assume, to create some kind of sense of urgency. Would that be right? [Full Disclosure: I’m a compensated advisor and an affiliate for Teachable.]

Pat Flynn: That is true. However, you are speaking to me at a time when we are actually converting things over to a more evergreen funnel process, which is really interesting. That’s the one thing that you kind of lose when you go evergreen, when it’s open all the time. You lose what’s called FOMO, fear of missing out. “I want to get access to it now because it’s going away.” That’s no longer the thing.

There’s a few ways to still inject scarcity into evergreen promotions. One of them being a price cut, which I wouldn’t recommend. I don’t typically recommend doing price cuts because then you’re just essentially saying, “You know, we usually charge more than it’s actually worth.” I don’t want to train my audience, and I don’t think anybody should train their audience, to have that JCPenney model where people are just waiting for the discounts.

The way to do it would be to still inject scarcity via the removal of certain bonuses after a person takes action, whether it’s a webinar or a funnel after downloading something or a mini class, for example, like a very light version of the thing that you’re offering. We’re doing that with the podcasting course I have. We just created a funnel where a person can get access to a three-day mini course, and then after, and even a little bit throughout in a very light way, it mentions the premium course, such that when a person hopefully takes action on the mini course, they’re going to be invested and be like, “Wow! Okay. I would be dumb not to get into this offer because it’s everything else I need,” for the people who would want that additional help and hand-holding.

That’s how you can still bring people in, in a way that’s automated, but still have that scarcity because when they are offered that premium course at the end of the mini course, we throw in some bonuses that do end up going away after seventy-two hours.

Rodney Holder: Gotcha. That sounds good. Would you advise me . . . we’re just finishing the last couple of lectures with the initial group of people that we’ve taken in. Is your advice to me . . . obviously I’m going to have a big reopening, but do I leave it open, or should I do it every quarter or . . . considering that you’re changing, which I find very interesting, what would you advise me, Pat?

Pat Flynn: Are you uncomfortable with the way it’s going now?

Rodney Holder: Well I feel like we haven’t even really launched it yet. Like I said, we pitched it and we got our initial beta group that have been loving it and giving us a lot of feedback and help, and I think we’ve got a really great product. I’m just not sure whether or not we do a big launch and we just leave it open, ’cause this guy’s touring all the time and he could have fliers at his gigs and on his tours that could always be available; or do I open up for three weeks and then shut it down and open it again in six months, type of thing?

Pat Flynn: That’s really an answer that you and your business partners are going to have to come up with because there are pros and cons to doing it either way. One thing I would do, is if you do close it to still have the ability to go to that website and to enter a person’s email to join the wait list. That can make it—are you guys doing that already?

Rodney Holder: To be honest, no.

Pat Flynn: Yes. You would want to do that, because people who want it, they’re going to be like, “oh darn, I can’t get it right now, but I want to be notified immediately when it comes back.” And that way you get, when you reopen it, this super-hot target group of people who you know are essentially low hanging fruit at that point because they’re on the wait list.

However, the other side of that, Rodney, is well, people are there on the page and they want to buy. You’re stopping them from buying. Why would you do that? So there’s pros and cons, and sometimes your answer to that is, well you’re just holding them there a little bit to create this ability for you to create even more scarcity when you reopen it.

Now a lot of people go evergreen, coming from the reopens and closing, because that’s a rhythm for some people. That’s just way too overwhelming. They go, they just get exhausted, it’s too much . . . they would much rather put effort spread across a lot of time, all the time, but just very little effort to just tweak and optimize—versus, you’re off for a long time but then when you’re on, you’re on, and it can be exhausting. I don’t want to tell you what’s better because it’s different for different products and different people, but I would consider those options and those pros and cons to make that decision. Now, that’s not to say . . . I would still recommend, whether you plan on going evergreen later, I would still have a couple open and close ones just so you can A, get your systems down, B, create even more excitement for these upcoming launches since you just opened it, and then utilizing those groups of people who go in to collect testimonials to make the next launch even bigger. And then I think at some point it reaches a tipping point where either A, you’re just like, I’m tired of doing it that way, and it’s exhausting, which is kind of where I’m coming from. Let’s see if we can make this evergreen. Then you either make that decision, or B, maybe you’ve just exhausted that list so much—that’s the other part of this. If every six weeks you’re coming out with these somewhat aggressive emails to promote something, people often get tired of seeing that, as opposed to when it’s just part of a natural solution to the organic content or some sort of wait list process beforehand.

Rodney Holder: Got it. I love it. Thanks for that.

Pat Flynn: Yeah.

Rodney Holder: One other thing that I’m intending on doing, is that when this musician was in Australia, he actually did the free lecture live in an audience. I organized a live event and he came and spoke to a couple of hundred people, which I filmed.

Pat Flynn: That’s cool.

Rodney Holder: I was thinking about taking that free lecture and putting it into Teachable and offering it as a free course, and promoting it to his audience to get people in and on my mailing list, and then off the back of it to hopefully upsell a few of those people to the premium course. I’ve just been working with CovertKit and getting all that stuff, and Zapier which has been a bit of . . . it’s hurting my brain, but I think I’ve—

Pat Flynn: Zapier’s an interesting tool. That’s for sure.

Rodney Holder: Yeah, so I think I’m doing the right thing there, and I’m excited about that. Pat, I also wanted to ask you about affiliates. What is your view on offering affiliates to sell your program for you and what kind of percentages should I be offering them, do you think?

Pat Flynn: Well, different industries command different percentages, and in the space that I’m in, typically, when you’re working with a premium partner, who you know is going to help push this for you, typically it’s like a 50 percent commission, which in some industries is way too much. You’re going to have to talk to your business partners, obviously, so consider a number that might make sense. It depends on the price of your product as well. 20 percent on a thousand dollar product is a good chunk of money, versus 50 percent of a ten dollar product. So considering the ultimate, okay, what’s the end commission going to be, and is that attractive enough to have a person want to promote this and want to continue to promote it? It’s going to be really important.

You can also have—and you don’t have to do this, you can have the same commission through everybody, but you can have preferred partners who perhaps get a little bit of an increase in percentage. So, perhaps lowering it for everybody else, such that you can increase it for those partners who you think that by giving them a little bit more it’s going to push them to send it out to their email list or work a little bit harder to get behind it. So those are some strategies related to pricing.

When it comes to selecting people, there’s two ways to go about it. You can open up the affiliate program to anybody, so this is pretty common. “Hey, if you become a student, guess what, you can actually promote this course. And you can sell it to your friends and family on behalf of us. And guess what, if you sell it to four people, it’s paid for the course for you.” But, there are some, at least in the U.S., some things you may need to worry about. When you are building this team of affiliates, you need to make sure that they are promoting in a way that’s legit and following FTC regulations. If they were to just . . . there’s a lot of things a person could do with an affiliate link to do it in a way such that it’s not legal. You could potentially get hurt because of it, because it’s almost like it’s your responsibility as the company to teach them how to make sure they do it right. So, that’s one thing.

Most people in my space who are at a higher level, and it sounds like this product is not an inexpensive product, so perhaps selecting a few special partners who . . . it’s just going to be easier to talk to that many people, and plus, you’ll have better . . . the ability to communicate with them better and provide more information so that they can sell it easier and by that I mean swipe copy so that they can go, “oh I can just copy and paste that or put it into my own voice, make it very easy, tweets, email, copy, whatever.” It’s just a lot easier to work with fewer people and . . . well, with Teachable, luckily, it doesn’t matter how many affiliates you have, Teachable’s going to process that affiliate payment for you, which is really nice. Most affiliate companies and things with affiliate programs do not do that. You normally have to manually . . . you get the report back, but then once a month you have to send those commission checks out, and that can be a burden on several people. Teachable does it for you, which is good. [Full Disclosure: I’m a compensated advisor and an affiliate for XXXX.]

The number isn’t going to be an issue, it’s just more the, do you want to work with a lot of people and spread yourself thin? Which isn’t a bad thing; you potentially get access to more people that way. Or do you want to work with fewer partners, give them a higher percentage, yes, but likely get a lot more bang for your buck there?

Rodney Holder: Yup. Thanks so much for that. And Pat, with Teachable I’m using PayPal, and that’s working fine. However, I’m finding when the sales come through, Teachable’s taking a fair bit of money, I guess from off the top. A bit of cream off the top. Is that the best way to do it? I know that you don’t use PayPal. You’re using something else. Is it Stripe, or . . .

Pat Flynn: We use Stripe. And Stripe will also take a fee. Anytime there’s any sort of transactions like that, there’s going to be some sort of fee for the processing of it. I’m not exactly sure which Teachable plan you’re on, but I think depending on what plan you’re on, it’ll affect whether percentages go through to Teachable, or just the credit card vendors alone.

I give the option of both credit card and PayPal because that way you just . . . no matter what a person prefers, I have a way to collect that money from them.

Are you doing anything . . . because it sounds like you have these amazing customers already. are there any thoughts of secondary . . . and I don’t want to get ahead of myself, but I just love what level you’re at now, I’m just asking for my own knowledge, and perhaps we can get back on a call later on just to see how things go after you implement some of this stuff. I’d love to do that. But any plans for additional products beyond this product for the same customers? Like let’s continue this funnel, after the customer here, where else might they be able to go?

Rodney Holder: Yeah, absolutely, and I’ve got all this stuff to talk to you about today. So do you want me to jump ahead to that, or can I keep going where I am, or what would you prefer me to do?

Pat Flynn: I mean, you got this, let’s go down this list and let’s help you out. So, let’s move on.

Rodney Holder: Okay. I’ve also had some feedback from some people who aren’t yet customers and they say, the price of this course is $497, and they’ve sort of said, “Well look, I only want to access your songwriting part of it. I don’t really want to care about the production side or the guitar-writing side.” Should I sell individual lectures at a smaller price and break it up, do you think, or keep it all as one thing?

Pat Flynn: Oh, that’s interesting. That’s something you could potentially test out. Perhaps, maybe just make it available for people who do have that request. It might be interesting to do it in such a way. And I’m trying to think about it technically with Teachable, if you can segment out certain lessons and keep them in the same course where everything else is grayed out, you know, if you only buy that portion of it. I’m not sure if that’s possible. You might have to essentially duplicate the course and call it something else and have just the songwriting part in it.

But either way, I would definitely not divide price equally for that content. I would make it a little bit more expensive to get access to that content, for obvious reasons, because they’d be more compelled to. And it would price anchor the benefit of going full on there.

Another thing you might be able to do is perhaps respond to those people, if it is a somewhat common question, and they do want that—maybe they don’t know they need the other things, and that’s the issue. So maybe there’s some education related to, “Well here’s what’s available on the song part, but here’s why you really need these other things.” I don’t know what’s in the course, but perhaps there’s some education that can be provided at that moment to help push a person towards really understanding, “Well, yeah you’re right I need to get the whole thing.”

Rodney Holder: Yeah. Okay cool. That sounds great. That’s awesome.

Well, let’s move on to another course. Now, this isn’t for the people that have already paid; this is for some of his other fans, and what I was thinking was that—this one was my idea I’ve pitched to him and he’s thinking about whether or not he wants to go ahead with it. And this is more a low-entry price product and where I’m really trying to go for perhaps high volume of sales. I found out that this particular musician doesn’t have a fan club, which blew me away because he’s quite popular, and so I came up with the idea of maybe an official online fan membership site where you pay either $99 a year, or $10 a month recurring, no contracts, you can leave at any time. And then I thought if this guy’s got half a million fans, if I could get 5 percent of people to opt in and to pay ten bucks a month, that would be potentially very lucrative and then what they would receive is a whole heap of stuff that’s unique to this fan club, if you like. All sort of digital weekly emails from the guy, monthly newsletters, unreleased songs, webinars, competitions, behind the scenes, all that kind of thing.

What do you think about that and hosting it on Teachable?

Pat Flynn: Hosting it on Teachable, I’m not sure that a membership site is the answer with Teachable. I feel like a membership idea is a great idea, absolutely. I’m not sure if Teachable is the answer, because that’s more a content, instructor-based learning environment versus a membership. To me, a membership means, yeah maybe you’re getting some access to some content here and there, but it’s also more so the community that I want to get access to. People come for the content and they stay for the community, and if it’s something that they’re paying a recurring payment for, the community really can be the thing that really ignites people and keeps them going.

Where my head immediately went was, I like that lower price point just to get them in the environment. That also gives you the ability to understand that A, these people will pay for stuff, and B, maybe that’s the first yes in that yes letter all the way up to the $497 product. Or perhaps there’s some special deals specifically for the members there. $9 a month or $99 a year, so you get a little bit of a . .. two free months, or I don’t know how that calculates, but you get a little bit of a savings when you go annually, and then you get this, this and this.

I would have three tiers. The three tier thing typically works very well. I think the $9/$99 a year is the middle tier. I think the lower tier can be either free, but you only get access to the community element of it. All the other goodies and the behind the scenes stuff, that probably those people in that community, when they’re paid, they’re going to talk about. “Oh my gosh, you just released that thing in the private members area. Man, if you’re not a member of this, yes you’re here in the community, but if you’re not paying $9 a month for this, then you’re not a true fan,” right? The people who are in there are going to bring everybody else along with them through that conversation. So that’s why I think going free with the community element is interesting, because now you get people in there, and they’re talking to people who are paying and you give special privileges to those people, they’re going to want to join on. And that just makes the community element even better because there’s more people. More people to have conversations, to talk, to respond. That just makes it very lively.

And so then there’s the higher tier. The VIP price. There will be some super fans who would be willing to spend $99 a month to get that private call with them every single month. That he can just do off his phone or something when he’s on tour. Or, I don’t know, you can break it down however you want, but there’s going to be people who may be willing to pay much more, and then when you have events or something, those are the people who get seating up front. Or those are the people that get access to the dinner with him. The regular community members, they get all the access to the content and the community, but then there’s the members who just are there in the forums and that’s it. So now there’s this ladder that I can climb and depending on how much of a fan you are, there’s a place for you. How does that feel to you?

Rodney Holder: Okay. That sounds great. I’m just wondering, because I was thinking about doing a closed Facebook membership site for the fans who join up, hosting the content he creates on Teachable, and then doing webinars on GoToWebinar.

Pat Flynn: To make it simple with the stuff you already have, that’s definitely possible. I know a few people who literally do it that exact same way. A Facebook group, for both paying and free members, and the Teachable element for paying members, and then perhaps the webinar for the super paying members.

Rodney Holder: Yep. I love it. Thanks, Pat. And then off what you said to me before, the people that have already got in at the $497, and I’ve already pitched this and I’ve already had many students say that they want to do it, but it’s five thousand U.S. dollars, twenty people max, and they get to spend five days in the studio with this artist.

Pat Flynn: Oh my gosh.

Rodney Holder: Yeah, I’ve already tentatively had people say they want to do it, so I feel like I am going to be able to sell this. It’s just—

Pat Flynn: Pre-sell it.

Rodney Holder: -Nailing, yeah, pre-selling it. It’s just nailing him down because this guy’s so freakin’ busy. That’s coming, I hope, but can you see or advise me on any kind of way other than just accepting the money and then booking the studio, getting all my insurances in place, and we were going to offer them accommodation and lunch. They have to get themselves there and it seems like it’s a no-brainer, but that’s the upsell from the $497 package.

Pat Flynn: I think there’s going to be some people who would pay that just because it’s him, right?

Rodney Holder: Yup, exactly.

Pat Flynn: Other people may be on the fence. What are they getting beyond just time with him? What’s the transformation? Or is there one?

Rodney Holder: I guess it’s more because this guy has such a rockstar appeal that people just want to be in his presence, and to be able to not be at the front of the live show and watching him perform but being able to meet him, to have dinner with the guy.

Pat Flynn: Yeah, that’d be pretty killer.

Rodney Holder: To sit in the studio with him for hours and watch him write material and ask him any questions. It’s helping them on perhaps their own creative journey, as well as hanging out with this superstar.

Pat Flynn: Dude, I love that because I’m all about building superfans and allowing for those opportunities for superfans to have that sort of high touch. One thing that comes to mind is security. We need to make sure this person’s secure, because now you’re giving direct line to him, and that’s not . . . there’s just some wacky people out there, so you want to make sure that that’s covered, and I don’t know if there’s background checks . . . just something to think about.

Business-wise, absolutely, you could probably even go . . . I think part of the appeal for me if I were to meet somebody in that situation, I like that there’s a smaller group there, obviously, because then it’s just more intimate and I get to talk directly to them. Adding additional things like pictures and a signed poster or signature, or I don’t know. You can probably take the existing customers that you have in the $497 product and literally ask them, if you were able to spend five days with such and such person, what in your mind would be your dream trip? What would be included in that? And you can just have them tell you what to include instead of you just trying to guess. That way you can tailor the experience for exactly who it’s for.

Rodney Holder: Yeah, great. And Pat, I was also thinking about filming that entire process and then charging that as an online course as well, for people who can’t afford it or can’t be there. I hope that doesn’t sound greedy.

Pat Flynn: No. Here’s what I would do if I was in that situation, and this is just me, and I come from a . . . not that doing that is not serving, but I like to craft things such in a way so that a person who’s paying me gets more than what they expect.

So I would say, here’s this event that’s happening for a week. Five thousand dollars to join. 20 people. You film it, you make it amazing. Everybody else just gets super jealous, like “Oh, I wish I had . . . and then people who are like “Oh my gosh, I’m going to do that next time. I got to see everything that happened.” I would share, definitely, clips of it to the community to kind of almost sell it, even though you’re not selling it. It brings people along to the ride as if they were there for a little bit. It makes them want more.

If we do the three-tier pricing structure, I would give that away to the super fans who are paying $99 a month. But I would also charge $99 for it to everybody. That way . . . or maybe more money. I’m just naming prices here. I’d have to think about that a little bit more. Perhaps $197 or even $299 for . . . because you’re getting access to all those videos. That, I think would be doing the people that were there just a little bit of a disservice if you just charged $9 for it.

By giving it to your superfans, it’s another reward for them. It’ll keep them paying to have little surprises like that. I wouldn’t even tell them until it’s there and to say, “Hey, by the way, you can get access to the videos from this week. It’s $299 to get it, but hey, if you’re paying superfan level, guess what, you get it for free.” “Oh my gosh, you’re amazing. I’m so glad I’m a part of this.” People will then want to become superfans, or want to pay the higher price because you’re making it public that you’re doing this for your super fans. Man, you’ve created something amazing here, this really cool environment.

Rodney Holder: Awesome, Pat. Well, I really appreciate it, I know that we’ve gone over our time.

Pat Flynn: Oh have we? I haven’t even really paid attention to the time because I’m just super excited about this.

Rodney Holder: Well I’ve got another like two hours . . . I could easily talk to you all day, Pat, so it’s up to you if you want to keep going or you have other people—

Pat Flynn: You know, I want to make it fair for everybody who comes here on AskPat 2.0, so I think if you’ve gotten enough for now . . . we can plan to do another session later, and actually I would say that if you do the membership website and you launch it, then you get an invite back on, and we can talk more.

Rodney Holder: That’s fantastic. Well thanks so much, Pat. I feel like with your inspiration and listening to you and all the stuff that you do, I’ve kind of already got the blueprint, and now I just have to implement. And then to talk to you and have that feedback that you actually think this is a good idea with potential, it’s just a great feeling. So thanks so much for your time and your wisdom and I really appreciate you, Pat.

Pat Flynn: Thank you, Rodney, I appreciate you. Good luck with everything.

Rodney Holder: All the best, sir.

Pat Flynn: Alright, I hope you enjoyed that coaching call with Rodney. Rodney, as you can tell, was very prepared for the call. I loved the direction it went, especially when it got to the higher level offerings for some of those superfans. I’m so excited to invite him back once he implements some of the things we talked about, and if not some, then hopefully all.

And guess what, this can be you, too. I would love to potentially coach you. I look at all those applications and we read them and we select one person every single week. Applications are coming in all the time. So make sure you do your best to stand out when you apply. All you have to do is go to AskPat.com and right there in the middle of the page there’s a big application button. You just answer a few questions and hit send.

If you hear back from me related to that, well then, boom, we’re going to get on a call. I’m going to coach you for about a half hour. I’m going to dig deep. I’ve been digging deep with all the people here since Episode 1001 and I looking forward to potentially serving you on a one-on-one call and having it be something that can help others that listen in as well, just like we did today with Rodney. So hey, Rodney, I know you’re listening to this, and everybody else who’s listening as well hopefully got some good tidbits form that, that you can use moving forward.

Now, I do want to A, give a shout out again to FreshBooks for being the sponsor of this show. If you go to FreshBooks.com/askpat you get an unlimited thirty-day free trial. Just make sure you put “Ask Pat” in the “How did you hear about us?” section.

And then secondly, this is really important, after you subscribe to the show, please make sure if you like this, leave a review. AskPat’s been a little sparse on reviews, and it’s probably because I don’t ask very often like I used to do with Smart Passive Income. Smart Passive Income has like, 2500 reviews; AskPat just has like 300. So, please. That’s just US only, but I do track and see them from all different countries. So please, If you have a second, head on over to iTunes, just takes a moment. This is the quick favor you can do for me. Leave an honest review for AskPat. It’ll be really helpful for myself, and also for the other people who are coming on, are seeing the show and they’re like, oh ,I don’t know if I should listen to this or not. If you like it, help other people stay convinced, and if you’re just kind of “eh” on it, be honest about that, too.

So hey, guys, I appreciate you so much. I look forward to serving you in the next episode of AskPat. Until then, keep crushing it and make sure you subscribe to my YouTube channel, as well. We’re going pretty heavy on YouTube right now, too. SmartPassiveIncome.com/youtube would be the place to go. Cheers, guys. Thanks so much and I’ll see you in the next episode. Bye.

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