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The Smart Passive Income Podcast

AP 0859: Should I Promote My YouTube Channel on My Website?

AP 0859: Should I Promote My YouTube Channel on My Website?

By Pat Flynn on

AskPat 859 Episode Transcript

Pat Flynn: What’s up, everybody? Thank you so much for joining me in this Episode 859 of AskPat. As always, I’m here to help you by answering your online business questions, five days a week. We have a great question today from John. Let’s not wait any longer, let’s get right to it. Here’s John’s question.

John: Hi Pat. I got a quite popular website with millions of monthly visitors. Recently I started a YouTube channel which is unrelated to my website. I intend to grow it as a separate project, however I am tempted to use my website as a way to promote my new YouTube channel. Both the website and the YouTube channel are related to the same type of category, so there should be a nice overlap between audiences. I’m afraid though that it might possibly hurt my website somehow. I have created a great reputation in my niche through my website, and on YouTube I am a complete newbie. Do you think that I could keep them separated, or should I use the website to promote my YouTube channel? By promoting I mean I could tweet about it, and maybe write about it on the website on the about page. Thank you so much for taking the time, and have a good day.

Pat Flynn: Hey John, what’s up? Thank you so much for this question. 100 percent totally okay to do, especially because you said they are related. There’s no way that I see possible that it would hurt unless you were actually contradicting yourself in your YouTube channel, versus what you say on your website. Yes, 100 percent totally okay. This is the advantage you have once you start to build a large audience, you can launch these other projects. Yes, there are some people who aren’t really going to care for it, but that’s okay. You’re already serving them on that website, and you’re likely to keep those people. You’re going to.

However there will be some people who will want to know what’s going on, on YouTube, and it’ll help you launch your YouTube channel much faster, it’ll help you have an audience there already, and a lot of your existing subscribers on your website could actually pull even more subscribers from your website in. You’re going to get those early adopters who are going to be those evangelists, and just really love what you do. If you offer opportunities for those people to comment on your website, it can help that happen much faster too.

I would say, however, make sure that when you mention the YouTube channel, you are always considering how this can offer a lesson, or how this is related to your readers. The more that you can convince them that there’s other valuable content there, the better it will be. You may even want to do a formal announcement about it too, just to kind of kick it off, and share with people, and get that initial reaction just to see what happens. I mean, I could see in some rare cases where you do this and then people are like, “What are you doing, why are you doing this?” What that would do is it gives you a sounding board, and a place to sort of test it, their reaction at least in terms of what it’s like to mention it on the other platform.

It’ll also give you an opportunity to address any issues that people have, and any comments that come through where people are questioning this move. It’ll allow you to start thinking about these in a controlled environment, versus just doing it kind of in a very casual way. I would make a huge deal about it, in a single post. This is your website, you could do whatever you want. This is your YouTube channel, you could do with whatever you want. Making a formal big announcement about this is going to help you get the most subscribers, the most noise, and the most views in a short time period. Plus, like I said, help your audience have a chance to sort of absorb what’s happening, and offer a chance to respond in one way or another.

That’s how I’d go about it, John. Just do it. It’s going to be awesome. Thank you so much. I appreciate you. This was a short episode, but a very powerful one. I’m thankful that you came over to AskPat to ask a question. John, I want to send you an AskPat t-shirt for having your question featured here on the show. For everybody else out there who has a question, all you have to do is go to AskPat.com. You can ask right there as well. Like I said, I offer a t-shirt for everybody who gets their question featured here on the show. We’re approaching 1,000. Imagine 1,000 AskPat shirts that have been out there, provided for by me. I mean that’s just something I love to offer to you. AskPat.com. Ask your questions please.

To finish off today’s episode we have a quote today from Mark Twain. That quote is, “Courage is a resistance to fear. Mastery of fear, not absence of fear.” Hmm, I love that. Thank you Mark Twain, thank you John. For those of you who are listening to this, remember, AskPat Live happens every Friday, or most Fridays unless I’m out on vacation or something. Friday, 1:30 p.m. Pacific on my Facebook page. Head on over to Facebook.com/SmartPassiveIncome. I’ll see you there on Friday.

Cheers, take care. I’ll see you in the next episode of AskPat. Bye.

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