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AP 0977: Do You Write Posts Based on Your Podcasts or Vice Versa?

AP 0977: Do You Write Posts Based on Your Podcasts or Vice Versa?

By Pat Flynn on

AskPat 977 Episode Transcript

Pat Flynn: Hey, what’s up everybody? Pat Flynn here and welcome to Episode 977 of AskPat. Thank you so much for joining me today. As always, I’m here to help you by answering your online business questions, five days a week.

We have a great question coming in today from two people, Walter and Francis, but before we get to that, I do want to thank today’s sponsor which is FreshBooks, one of my favorite companies because they help serve not just me but millions of other small businesses with helping us keep track of our business finances. From our income to our expenses, which they can keep track of automatically. Also invoicing—they can help you create a professional looking invoice in less than thirty seconds. How crazy is that? If you do any billing of any kind, I highly recommend you check it out. Plus, you can keep track of who has even yet to open those invoices, which makes following up really easy so you can get paid. So do that, check it out, go to FreshBooks.com/askpat. If you want to check it out for thirty days for free, just make sure you enter “Ask Pat” in the “How did you hear about us?” section.

Alright, now here’s today’s question from Walter and Francis.

Walter & Francis: Hi Pat, this is Walter and Francis, and this is Active Recall Podcast. First and foremost, we both want to say thank you so much for helping us. You inspired us to start our own podcast and we want to say thank you. We do have a question for you though and here it is.

Your most recent episode was 7 Powerful Things That Can Happen as a Result of Starting a Podcast. We’ve found some of those things out—like we’re having fun, most of all. You also have a post you wrote about Top 10 Tips for Brand New Podcasters, which is really helpful. There’s some overlap there, so the question—we’re just wondering, do you write the post first and then realize you could do a podcast episode about it, or did you do the episode and realize you could write a post about it? So like chicken and the egg, just curious. Do you outline it, knowing you’re going to do both of those things? That’s the question. Thanks a lot. Your guidance really helps. Thanks Pat, appreciate it. You have a good one.

Pat Flynn: Hey, what’s up guys? Thank you so much for the question. First of all, very observant of you to notice that. That was done on purpose. I’m trying to remember and go back into time, about how I set it up. I plan the posts and the podcast episodes ahead of time. The planning is done—by planning I mean just the topics and perhaps the titles even, if I nail it down then. Sometimes the titles don’t even come in until right before it’s published, just because we’re trying to make SEO decisions beforehand. But anyway, the titles and/or topics are decided in a quarterly meeting that happens with myself and a few of my leadership team members. We all put our heads together and we try to determine what topics we want to cover and what kinds of blog posts would be interesting to do and what kinds of podcast episodes would be interesting to do. I remember in that week, for that week in particular because it was the start of Podcasting Month, and that was leading to the launch of my course, Power-Up Podcasting—which you can all sign up for the waitlist right now actually if you wanted to, PowerUpPodcasting.com is where you want to go for that—that was the month that I was launching it for the first time in a live setting. I had launched a beta group beforehand, which went very well, to introduce the concept of podcasting for everybody who was following my blog and also on the podcast. I decided to do some of those introductory posts about podcasting: What they can do for you, and why they’re great, and tips for beginners. There is going to be, naturally, some overlap in that. That’s not really anything you need to worry about because sometimes, A, people are going to be only reading the blog post and not hear the podcast episode; B, people are going to be only listening to the podcast episode and not reading the blog post; and C, you’re going to have people who read the blog post and listen to the audio podcast. In more cases than not, either people will just not remember that there is overlap, or even if they know and understand there’s overlap, it’s likely going to just be an accent or just an additional bullet point to remember that particular item because it was mentioned on both platforms. That’s what I would say about that. It’s not really anything you need to worry about. Do I plan each individual post and individual podcast episode sort of separately, in terms of, “Hey, I mentioned that on the blog already, maybe I shouldn’t mention it on the podcast?” No, I know those are two completely different audiences, mainly. There are and is some overlap, same thing with the videos that I do on YouTube, but still, I like to treat each content platform differently. It’s also along the same lines as why I don’t typically just take the audio from my video and put them into a podcast and take the transcript from that podcast and turn it into a blog post, because that’s not very unique to that particular platform. I like to share information and present it in a way that’s specific to the context of where it is being published.

Just some things to keep in mind, but yeah, chicken/egg, I don’t know what came first but both were planned separately to introduce that topic of podcasting to the audience. The launch went very well; it seemed to do very well. We have hundreds of students now in the course. So if you haven’t checked it out yet, if you haven’t started a podcast, go to PowerUpPodcasting.com. That’s where you want to go and sign up for the waitlist. The next time it’s open, you’ll hear about it.

Lastly, guys, I just want to send you guys both an AskPat teeshirt. We’ll send two over your way if we can. You’ll hear from my assistant in the next couple weeks. Yeah, thank you guys for the question, so much. For those of you listening, if you have a question that you’d like potentially featured here on the show, just head on over to AskPat.com and you can ask right there on that page.

Thank you so much, and now here’s a quote from Madeleine L’Engle: “Inspiration usually comes during work, rather than before it.” So, this is Pat speaking now: Just get started guys. The inspiration will come once you get started. All right guys, thanks so much. Take care and I’ll see you in the next episode of AskPat. Bye.

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