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AP 0867: How Can I Apply the Popularity of One Podcast Episode to My Other Episodes?

AP 0867: How Can I Apply the Popularity of One Podcast Episode to My Other Episodes?

By Pat Flynn on

AskPat 867 Episode Transcript

Pat: Hey, what’s up everybody? Pat Flynn here and thank you so much for joining me in Episode 867 of AskPat. As always, I’m here to help you by answering your online business questions, five days a week.

Now, before we get to Alexander’s question, I do want to mention really quick that I’ve been working on a secret podcasting course, and this is for those of you who want the full step-by-step sequence on how to setup your podcast. Not only that, the marketing behind launching that podcast, and keeping it up and running, automating the process into the future. If you want to check that out, it’s actually collecting waitlist members right now. If you go to PowerUpPodcasting.com you can check it out there. Again, that’s PowerUpPodcasting.com.

It’s already been tested with a group of about 165 beta students, and already a number of those people’s podcasts are up on iTunes, and they’re loving it. I cannot wait to share it with the world. PowerUpPodcasting.com. That’s where you’re going to go. It’ll be open and available in the next month or two. Look forward to that.

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Now, here’s today’s question from Alexander.

Alexander: Hey Pat, this is Alexander Bear from ModernDaySuperHero.com. I just launched a podcast a couple days ago called The Modern Day Superhero Show. One of my episodes got 1,000 downloads, and the others have about 40 each. I was wondering how to use the popularity of the one episode to influence people to listen to the other episodes, and then episodes that come there after. Thank you so much for answering this question. Hope you have a great day. Bye.

Pat: Hey Alexander, thank you so much for the question, and congrats on having one of those super spiked episodes. I love that, because whenever you’re creating content you never really know what’s going to take off. Being consistent is always important, but through that consistency you’re going to notice a number of anomalies. Those anomalies are really important because, well, they tell you things, right? Sometimes they’re not so good, “Oh, why did nobody download this episode?” In your case, this is great. “Wow, a ton of people downloaded this episode,” so that’s fantastic.

Now, what’s going to happen is naturally a number of those people are going to become new subscribers. You’ll find that later on your plateaus, or your average downloads is just going to increase naturally anyway. That’s why I love creating what I love to call, “HIT episodes.” Highly Intentional and Targeted episodes. One of my secrets with podcasting growth is, as you continue to be consistent with your show down the road, to every once in awhile mix it up a bit, and create an event like episode one, that you can create buzz for, get everybody excited about, and email people about, and get your network involved in promoting it. That way you get a purposeful spike on that day, and more people are going to listen to it, which means more people are going to subscribe. Then your sort of average, or your plateau for your shows is a little higher. So every once in awhile getting more spikes will increase over time in a steady fashion.

In your case, that wasn’t planned, which is even cooler. Now, how can we utilize this? First of all, number one, you have to ask yourself, “Why did this spike?” If you can’t find that answer, find it. You need to know why the anomalies are happening one way or another. You have to know that so that you can do better, or do more of that. If it’s working, and it worked for a specific reason, you can incorporate that into more of what you do. You will probably find that’s a really great topic, or you’ll perhaps find that one particular person just started to share it, and then it kind of took off at that point. Building a relationship with that person would be very important, that’s a different example.

Try to understand exactly why this is happening first, so you can do more of that later. Secondly, in terms of getting more people to listen to the episode, share this win. You have a network of people following you already, share the fact that it did so well, just like you shared it with all of us just now. It makes us all want to listen to it, right? How could you not listen to an episode that has thousands more percentage of people listening? Share that win, and what this plays on is the idea of social proof. Humans want to be around other humans, and what they’re doing in a group like fashion. Social proof is more actually like, hey, if you’re at a mall and you start to see a crowd of people around one of the stores, that’s just not normal.

You go there because you want to know what’s going on. It’s probably a celebrity, or something happened, or they’re doing a giveaway or something. You don’t know what it is, but because the group of people is there, you want to go and do that. In a future episode, share the craziness of this episode, and maybe even bring bits of it back so that you can remind people to go and listen to it if they haven’t already. I would pull clips from it, and share it on social media, and drive more traffic to it. Depending on what you do with it, perhaps it’s even one worth paying to have more people come and see via Facebook.

If you know that it has a lot of downloads, and it’s sort of becoming a viral one that people are listening to, hopefully there’s some call to action at the end. I don’t know if you offer a course or anything like that, or a product on the other end, or just a call to action to get people to subscribe to your list. If you know those numbers, and you know that it’s going to be great for more people to listen to this episode in terms of your bottom line. Well then, it could be something that you can potentially pay money or to have people listen to it through Facebook ads, or other Instagram.

Definitely utilize social media, and share the win along the way in terms of the spike. I mean, even literally take a screenshot of the spike, and share that on social media. I mean, those are kinds of things that will again, play on this social proof kind of thing. Then finally, hopefully you have an email list. Don’t worry about emailing them too much about this. I mean yes, obviously there’s a line there. Email them a couple times about it if they haven’t listened to it already, and encourage them to share it. That’s the other thing. This is one that likely people are sharing with others because it’s useful. Give permission for people to share it.

Then of course, down the road, bring this topic back. Do a follow up, interview other people related to it, and you’re going to find that it’s just going to have more legs because of that. Hopefully that helps, Alexander. Congrats again on the spike, and look forward to seeing how it all goes from here. I want to send you an AskPat t-shirt for having your question featured here on the show. You’ll hear from my assistant in the next two or three weeks, and we’ll get that hooked up for you.

I give away a shirt to everybody who gets their question featured here on the show. We’ve given away now 860 odd shirts, which is awesome. If you want to get a chance to get a shirt, but also more importantly get your question featured here on the show, all you have to do is head on over to AskPat.com and you can ask right there on that page.

Thanks so much, I appreciate you. Again, as a reminder. If you want to signup for Power-Up Podcasting, all you have to do is go to PowerUpPodcasting.com. It’s a brand new course that I haven’t even come out with yet. You can sign up for the waitlist there. Again, that’s PowerUpPodcasting.com. It’ll walk you through step by step, the exact process on how to setup your podcast. Not only that, how to market it, how to launch it, and then as bonus material at the end, how to monetize it as well. There’s a lot of different ways, more than just ads for sure.

All right, that’s one more time, PowerUpPodcasting.com. Then finally here’s a quote to finish off the day, as always. This quote comes from Thomas Fuller. That quote is, “Learning makes a man fit company for himself.” All right, thanks so much. I’ll see you in the next episode of AskPat. Bye.

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