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AP 0880: Is It Better to Have People Find Your Email List Organically or to Use Pop-Ups?

AP 0880: Is It Better to Have People Find Your Email List Organically or to Use Pop-Ups?

By Pat Flynn on

AskPat 880 Episode Transcript

Pat Flynn: Hey what’s up everybody, Pat Flynn here, and welcome to Episode 880 of AskPat. Thank you so much for joining me today. As always, I’m here to help you by answering your online business questions, five days a week.

We have a great question coming in from Steve today, but before we get to that I do want to thank today’s sponsor, which is ZipRecruiter. So if you’re doing any hiring of any kind, whether you’re a solopreneur looking to add somebody on for the first time, or maybe you have a large company and you’re looking to add even more people to fill in that spot that just go emptied out, check out ZipRecruiter, because it makes hiring extremely easy. Finding the right candidates for your position can be extremely nerve wracking and just inconvenient, right? To go out there and post that job on all those different job sites. I mean, there’s hundreds of them, right?

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All right, now here’s today’s question from Steve.

Steve: Hi Pat, it’s Steve. I want to get my daughter working on a website at an early age. She’s just sixteen now, so together we have started You can find it at We’ve started an ebook and we’re gonna be finished in just a couple weeks here, so the site’s rounding out nicely. My question is, is it better to have people find your email list organically, or to use a pop-up to help them find where to sign up for the email list? I’m asking the question because I don’t like pop-ups, I think they’re a little bit cheesy, but I’ve found that more people are signing up for the e-mail list when I have the pop up there. Would love to get your opinion. Great show, and we’ll talk to you soon.

Pat Flynn: Hey Steve, thank you so much for the question. You know, there’s this huge debate that’s been around forever, and that is, well, do you have pop-ups or should you not have pop-ups? And I’ll agree with you, when you have pop-ups on it makes your email list grow faster, that’s just what happens. And the reason why that happens is because people see that opportunity to opt-in, a lot of times they have no other choice besides exit or opt-in. And if you’re offering something great, if you have an amazing incentive to go ahead and subscribe, well, pop-ups can be a great tool to let people know about this incentive because not everybody’s gonna find that offer organically.

So if you are comfortable putting those pop-ups in there, and you have verified over time that those people who subscribe in that way are actually people who stick around and who are gonna be potentially customers, and you know . . . a lot of times people have amazing numbers coming from those pop-ups, but then they realize that, “Oh, wow, these are people who don’t even know about me yet.” They’re sort of being forced to download it. Yeah, there might be a great incentive, but if you don’t do a good job of letting those people know why they should stick around on your email list, or that you have additional value to provide, then a lot of times those people become—what I’ve heard—cold subscribers: People who don’t even open emails anymore because they just want that free thing.

So there’s a number of ways to go about it, right? Like, it really depends on you and your situation and what you feel is best for your brand. For me in particular, I do not use pop-ups, specifically because I want people to find it organically. Now, my numbers will be less, absolutely, but I feel like those numbers will be stronger. So there is a number of ways to go about it. If you choose to go the pop-up route, make sure—I mean, I guess this is universal no matter which way you want people to subscribe—but just make sure that the emails they get, especially those initial ones, those follow up emails, that they’re packed with a ton of value. You want to help a person realize—even if they were there just to get that free thing—help them realize, “Wow, there’s so much stuff here that is just for me, this is perfect. Even though I came in just to download this free guide or whatever, I’m gonna stick around and make sure I open the next email.” So how do you do that? Well, you have to know exactly why people are coming to you and your site and what exactly they need help with. And that way they are gonna be more likely to open those emails down the road.

So again, there’s no right or wrong answer here, it really depends on what you want to do. But no matter what, make sure those emails and that funnel that they get put into are extremely valuable, and that they’re getting exactly what they need.

So Steve, hopefully that answers your question. Thank you so much, and best of luck. Yeah, there you go. Thanks, and I wanna offer you an AskPat teeshirt for having your question featured here on the show. And for those of you listening, if you have a question that you’d like potentially featured here on the show as well, all you have to do is head on over to, and you can ask right there on that page.

Thank you so much, I appreciate you Steve, and here’s a quote to finish off the day. And this is a quote from anonymous, and that is, “Stop talking yourself out of opportunities because you don’t feel like you’re ready yet. It’s time. You’re ready now.”

I think that quote’s especially appropriate to those of you who have yet to get started on your online business and you’re looking for that right time. Well, now is a good time because my new course, Smart From Scratch opened up enrollment, and it’s just open this week. Price is gonna go up the next time this gets promoted, so for now you can get in early at Go there, you’ll see a sales page and some more information about the course to help you as you’re starting out in your online business journey. If you already have a business this course isn’t for you, but if you are just starting out, and you wanna make sure that you’re getting in at the right time well, guess what, now is the right time., thanks so much, and I look forward to serving you in the next episode of AskPat. Bye.

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