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AP 0887: How Far in Advance Do You Plan Your Content?

AP 0887: How Far in Advance Do You Plan Your Content?

By Pat Flynn on

AskPat 887 Episode Transcript

Pat Flynn: Hey, what’s up everybody? Pat Flynn here and welcome to Episode 887 of AskPat. Thank you so much for joining me today. As always, I’m here to help you by answering your online business questions five days a week.

We have a great question today from Mark, but before we get to that, I want to thank DesignCrowd. If you’re stuck for ideas on how to develop your logo or website or business cards or anything related to design, check out DesignCrowd because it’s a website that helps businesses crowdsource custom graphics from over a half million designers worldwide. It doesn’t matter if you’re a dentist, an accountant, DJ, whatever. Get your perfect design every time or your money back. Here’s what you do. Go to You can learn more there and download your free guide to crowdsourcing great logos, graphics, and websites for your business, and you can get $100 off your next design when you enter the promo code “AskPat.” Sweet, that’s awesome. Alright, thanks so much and here’s a question from Mark.

Pat Flynn: Hey, Pat. This is Mark Asquith from Excellence Expected and Podcast Websites. I’ve got a really curious question about how you plan your content out. Specifically, how far in advance do you plan out not only your podcast content, but in particular your blog content? Do you batch it weekly, monthly, quarterly, maybe even further out than that? It’s something that I really struggle with and I’d love to get your insight on it. Cheers, bye-bye.

Pat Flynn: Hey, Mark. Thanks so much for the question. I appreciate you. I’ve met Mark in person before. Such a stand-up guy. I love what he’s doing at You can also find him at To answer your question, I plan pretty far in advance. With AskPat, a lot of people who have seen the behind the scenes, you might know that I plan about a month ahead of time. I’m actually recording this episode, which goes live on the 14th of June, which I believe is a Wednesday. We’re still in May right now; it’s essentially a month ahead that we’re recording.

It doesn’t always line up and the reason why we do that is so that we can feel ahead and so that we can have some flexibility if, say for example, there’s a launch coming up, which there was last week for my course Smart from Scratch at The doors are currently closed now, but you can sign up for the wait list if you’d like. It just gives us some room if something happens, or room to go on a trip, or other things like that. Essentially, if we get behind we just catch up later on. Staying a month ahead of schedule on AskPat works very well. With the Smart Passive Income blog, we’re about three months ahead of schedule, which is awesome, too. We do it for the same reason. That’s about three episodes per week. We’re pretty far ahead of schedule when you do the math, which is nice. It gives us a little bit of buffer periods, too. I will say, however, that there are some cons that happen with planning so far in advance. Sometimes things happen that are unplanned for that you wanna promote or put out an episode for, in which case you’ll have to slide and move things around, which isn’t too difficult. It just means a few things might have to be rerecorded later on. Doesn’t always happen, but sometimes that does happen.

Other things: If you are podcasting in a way that, it’s very much in a world where things change every day, if you’re doing news-type stuff, like if I were to record in advance I’d be a millionaire because I could predict the future. I can’t predict the future. I am usually creating content that’s evergreen, and no, I haven’t gotten into the DeLorean, picked up an almanac, and haven’t done any of that stuff yet. Once they figure out this time travel thing, then maybe. Although, maybe not because we’ve already seen what happened. Although some might argue that what happened in Back to the Future II is happening right now in the US. But anyway, I’m not even gonna go there right now. But I will say that if you have stuff that’s related to stuff that’s happening right now and that’s what your podcast is about, especially in the sports sector, it’s gonna be a little bit more difficult for you to batch-process and get ahead like that. You’re gonna have to have really good systems and daily habits and practices to make sure you still stay on schedule.

Then finally, with the blog, which is the one that you were most curious about, it’s about the same as the podcasts. About three months ahead of schedule. The way that it’s planned in every quarter, my team and I meet and we determine what the next quarter’s gonna be in terms of themes for the month. That’s how we help frame our mind around, “Okay, what’s coming?” A lot of times those themes are in and around events or things that are happening. For instance, certain events that I might be attending or something that’s just hot right now: Like May of 2017, a lot of you know, who’ve been following the podcast and the blog, that that was paid advertising month. That’s something that I’m getting into more now, which is why I wanted to get experts on to write guest posts and do guest interviews with on the podcast to talk about that.

Not only can I provide amazing content for all of you, but also I can provide amazing content for myself, as well. You know, I was learning along with you with that. We plan ahead in that way. A lot of times, also, what is going to be published is based off of certain launches. For example, next month I have the launch of my Power-Up Podcasting course. Go to Check that out. It’ll be released in about almost exactly a month. A lot of what you’ll see in the next coming weeks leading up to that are gonna be podcasting-related content to help people understand why it’s important to podcast, help them overcome some of the fears that they might have before getting the pitch to then get into the course. is where you wanna go for that.

But anyway, just wanted to share that with you and that’s how we break things down. We also have it really neatly laid out in spreadsheets using Google Sheets so that we know what’s coming and when. The nice thing about planning ahead, Mark, is I just never feel like I’m in a moment where I don’t know what’s happening or don’t know what to write about. I never, ever wanna experience again like I experienced every week back in 2013, and before that, which was, “Ok, I’m gonna start writing a blog post now. Let’s open up WordPress.” Cursor’s blinking and I’m like, “Okay, what should I write about now?” I never wanna feel that, because that is wasted time; that’s wasted energy. I can put those kinds of thinking moments into a shorter time space using these meetings once a quarter to then plan out the rest of the future quarter, and then to have my team on there too, to talk things through and help poke my brain a little bit. We can poke each others’ brain . . . which just sounds weird. It just makes it a better experience for the coming up with ideas part, which is often the hardest part.

Anyway, Mark, thank you so much for the question. I appreciate you, man. I look forward to seeing you at Podcast Movement, hopefully, later this year in August. I will be there for sure. SPI, Smart Passive Income, was nominated for the top business podcast, nominated third year in a row. Super stoked. I hope to bring the trophy back home after I lost it last year. But anyway, thank you so much, Mark, for your support. I appreciate you. I’m gonna send you an AskPat teeshirt for having your question featured here on the show.

For those of you listening, if you have a question that you’d like potentially featured here on the show as well, all you have to do is head on over to and you can ask right there on that page. Thanks so much. I appreciate you and here’s a quote to finish out the day by Eleanor Roosevelt. That is, “When you cease to make a contribution, you begin to die.” Always be contributing, guys. Always. In some way, shape, or form. Alright, guys, take care and I’ll see you in the next episode of AskPat. Don’t forget, That’s the next launch next month. Bye.

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