AskPat 456 Episode Transcript
Pat Flynn: Hey, what’s up, everybody? Pat Flynn here, and welcome to Episode 456 of AskPat. Thank you so much for joining me today.
We’ve a great question today from Nick, but before we get to that I do want to thank today’s sponsor, which is AWeber.com, the very first e-mail service provider that I’ve used, and I’ve used them for over five years, continue to use them on a number of different websites, and I recommend them for those of us who are just starting out with building our e-mail list, because they make it incredibly easy. Plus, they have the best customer service, they connect with the most third party products to help you build your e-mail list, too, like LeadPages and OptinMonster, and a whole number of different products that allow you to increase your conversion rates into your e-mail list, too. Go ahead and check it out for free for 30 days by going to AWeber.com/askpat. Again, that’s AWeber, A-W-E-B-E-R, .com/askpat.
All right? Here’s today’s question from Nick.
Nick: Hi, Pat. My name is Nick Collins. I’m a newer affiliate, and I would like to know your thoughts on promoting one affiliate product per page or multiple products per page. My current website, that I just created, www.UsefulResources.org. Also, of all the web hosting sites that offer affiliates, why did you choose Bluehost? Thanks, Pat.
Pat Flynn: Hey, Nick. What’s up? Thank you so much for this question. I really appreciate it. Let’s talk about affiliate marketing. The goal of affiliate marketing, I feel, is to give your audience the resource that they need to best succeed on the way to their path to success. If you give them too many options a lot of times it just confuses them, and that is not providing them the best value, I feel. Of course, this comes from a personal brand. You know, Smart Passive Income is the website’s name, but it is very much Pat Flynn who is behind the brand, and as I’m trying to build a relationship with my audience, I want to be like their friend. A friend wouldn’t try and confuse a friend who is asking for help, right? If a friend came up to me and said, “Pat, what is the best van that I should buy?” If I told them, “Well, the Toyota Sienna is great for these reasons, but then there’s also the Honda Odyssey, which is good, and then there’s the Volkswagen one that came out in the … ” I won’t get into the EPA stuff. “But then there’s this van, and then there’s this van, and here are all of the different vans you can use. These are all great. Here are all my different ratings for them.” I would just confuse them. It’s a trusted friend, and as Mark Zuckerberg said,”There’s no better recommendation than one that comes from a trusted friend,” and that’s what I’m trying to do online.
Now, the way that I approach this is if somebody were to ask me, “Pat, what is the best van out there for me?” It’s very easy. “Well, I only know one van, but I love it for these reasons. It is the 2012 Toyota Sienna, that’s the car I drive, and here’s why I like it: I use it every day, these are the things I love about it, these are the things that could be improved, but you know what? It’s okay, because these things make up for it.” That’s it. Again, I’m giving my true life experience to help somebody make a decision as opposed to sharing all the information in the world about this thing that this person’s trying to buy. Which one do you feel is going to work out better? That’s why on a particular page, like my resource page, whenever I have a particular option to choose a solution for something, like hosting, I just choose the one that I’m most familiar with, the one that I trust, and the one that I’ve worked with in the past, and know that’s going to take care of my audience.
Now, I’ve had people in the past tell me some things about Bluehost that weren’t so great, and each and every time I go to Bluehost and I say, “Hey, what’s up with this? This can’t happen.” More often than not, it’s always a positive experience, though, but I do always hear one or two negative things. That just comes with recommending something like shared hosting where things aren’t always going to be 100 percent positive with any host that you get in that way. Again, I’m not trying to defend myself and Bluehost; that’s just the one that I use, I still use on a number of my different niche sites, and that’s the one I recommend. In the same way that I recommend a Toyota Sienna to anybody who asks me about vans, I recommend Bluehost for those of you who are just starting out, and that’s that. That’s why I choose to promote one type of affiliate product, or one company affiliate product for a particular solution. Again, my goal is to make the life of my audience much easier, to take the confusion out, to take the overwhelm out.
Now, if you have a site that’s different, if it’s a review site, for example, then people go to you for a different reason. They go to you because you are going to be that person who shares all the data, and all the information to help people make an educated guess based on comparisons to which one is right for them. If that’s the case, well, then multiple products per page makes complete sense. Depends on your brand, on what you’re trying to do to help your audience. The way I do it, the way you do it might be completely different, but as long as you know what your goals are and what value you have to provide, then make sure you just completely milk that and make that the core essence of what you do so that when people talk about your website or your brand with other people it’s very clear: “Oh, I go to Nick’s site because he’s the one that does this … ” For me, it’s, “I go to Pat’s site, I trust his recommendations because he’s used those products before and I know that he wouldn’t share anything that actually wouldn’t help me,” and that’s that.
Nick, thank you so much for your question today. I really appreciate it. We’re going to send you an AskPat t-shirt for having your question featured here on the show. You’re going to hear from my assistant, Jessica, in the next couple weeks to collect your information so we can send that to you free of charge. I also want to thank everybody else out there who’s asking questions. If you have a question you’d like potentially featured here on the show, just head on over to AskPat.com, you can ask right there on that page. I also want to thank, again, AWeber, because I use them, I’ve used them for five years. They’re great, and they have great customer service, and they’re going to help you get your e-mail list setup. They’ve helped me collect over 120,000 e-mails, and when you’re just starting out the pricing just makes perfect sense. Again, check it out: AWeber.com/askpat. You can try it for 30 days for free. Again, AWeber.com/askpat.
Thanks so much, and here’s a quote to finish off the day by Laura Fitton. She said, “Focus on the core problem your business solves and put out lots of content, enthusiasm, and ideas about how to solve that problem.” Take care, everybody. See you in the next episode of AskPat.
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