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The Smart Passive Income Podcast

AP 0478: How Do I Increase My Udemy Course Sales?

AP 0478: How Do I Increase My Udemy Course Sales?

By Pat Flynn on

Update: I now use Teachable.com for hosting online courses.

Episode Transcript

Pat Flynn: Hey, what’s up everybody? Pat Flynn here and welcome to Episode 478 of AskPat. Thank you so much for joining me today. We have a great question from Diego, who’s asking in a location that has never been asked before—or nobody’s ever asked a question from this location before is what I mean.

But, before we get to that, I do want to thank today’s sponsor which is FreshBooks.com, making it super easy for all of us out there who have a small business to keep track of our finances. It does it in an automated fashion and a very easy-to-use user interface so we can see what’s going on in our business. And of course, come tax season it becomes very easy to manage everything, as opposed to what I did at first, which was use Excel, and it just became a headache, especially around April. But, anyway, check it out for free for 30 days by going to GetFreshBooks.com and by entering “Ask Pat” in the “How did you hear about us?” section.

Okay, here’s today’s question from Diego.

Diego: Hey Pat. This is Diego Davila from DiegoDavila.com. I’m calling you from the airplane bathroom right now. I’m flying from Miami to San Francisco. I have a question about Udemy and about online courses. I have 12 courses in Udemy. I’m doing pretty well there but I don’t want to put all my eggs in one basket so, my question is how can I … Where can I put all my courses? In other platforms or maybe creating my own platform, my own membership site.

Also, I want to increase my … I would like to increase my revenue on Udemy because it’s not as I expected so far. How can I … Do you have any ideas? How can I increase the sales of my courses or maybe I try webinars or stuff like that? Any ideas would be really appreciated. I love everything you do. You are amazing. I also listen to Smart Passive Income, AskPat, the one that you have with Chris Ducker, 1-Day Business Breakthrough; great shows. Thank you very much for all you do and I wait for my AskPat t-shirt. I love to wear it and take a picture and send you that. Okay? Thank you very much. Bye.

Pat Flynn: Hey Diego. Thanks so much for calling in from the airplane bathroom. Actually, I think that’s pretty cool that you did that. That’s pretty unique and I think people will remember this one for sure. Also, because it’s a great question. First of all, congrats on the success you’ve had on Udemy.com. For those of you who don’t know, Udemy is an online platform with a number of users, a number of different online courses that people have uploaded to that website and you’ve had twelve, Diego. That’s great.

Now, what else can you do? Well, first let’s talk about what to do in terms of course creation and then we’ll talk more about actually increasing revenue. First, in terms of creating these courses, first of all, you’re doing the right thing on Udemy. You’re putting stuff up there and you’re adding more content because the more stuff you have on there, the more other things other people can get into after they get into one of them. Hopefully, what you’re doing on Udemy is you’re cross-promoting some of your items and allowing one course to feed into the next one, and all those sorts of things. That’s tip number one.

Number two, is I would definitely recommend putting your content somewhere that you have more control, in terms of your own website. That way maybe you can do the job of actually cross-promoting your courses, if people get into one on your own platform. There’s a number of different membership website plugins and tools that you can use to create your own course platform. I typically recommend Zippy Courses. SmartPassiveIncome.com/ZippyCourses. That’s super easy to use. That’s the one that’s created by Derek Halpern. There’s also Wish List member or WP Wish List, which is a word press plugin that you could use too. There’s WP Courseware, W-A-R-E, which is another one too.

But, I also want to introduce you to one that I’m really excited about in terms of it’s ability to create courses, to accept payments, to cross promote those courses and to get a lot of good analytics for your particular course work. This is Teachable.com. T-E-A-C-H-A-B-L-E, so teach able. Teachable.com. This I use. I met the founder of this website. It used to be called Fedora, it used to be at UseFedora.com but now it’s Teachable.com and it’s just a beautiful platform, it’s so beautiful. You actually upload everything to their website. The courses, the videos. They host on Wistia. They also will give you what you need to put on your website so, essentially what you’re doing is your almost kind of creating your own Udemy on your own website. If you have twelve courses already that could be perfect for you, so I recommend you check that out. I don’t have an affiliate relationship with them at this point, I haven’t tried it out yet but if you want to check it out that’s Teachable.com.

Again, I think it’s smart that you’re thinking about different ways to utilize those courses and I think if you have more control and have people come to your website, maybe you can use Udemy to bring people back to your website too to then get into courses that you promote on your own and then, you’d have more control over the, not only the experience people have through those courses, but also you’d be able to take more profits because you’re not sharing any of that with Udemy.

Of course, Udemy, again, is great. I’ve met people who have done very well on Udemy. I’ve met people who have worked there and I think it’s a great platform especially because you don’t have to create a website and also, there are users on there already looking for tutorials and courses to get involved with so, that’s Udemy.com and Teachable.com.

Now, how do you increase revenue? Well, we talked a little bit about that already in terms of cross-promoting courses and getting people into that, but I think using your email list. Again, bringing people back to your website and building an email list. Keeping track of your customers and where they’re at and to which course. It’s going to help you understand what else you can serve them, what else you can do to send emails to promote other courses. You can also get hooked up with other people, other influencers. Get potentially featured on other sites. Do deals for a person who has some influence and their audience too to get more people into your courses.

Now, you do have twelve, so it might be worth trying some special promotions. Maybe during a certain part of the year or a season or some event that’s coming up or maybe just because, you can potentially give one of those courses away for free. When you get people into that free course, people are going to be attracted to that because of the price point of course but also, that puts them in the system at which point you would then be able to cross promote and show them other things that you have to offer and that sort of thing. I think that would help you out too.

I would also make sure that you create more courses and continue to serve this audience that you’ve already been serving. Your best customer are your existing customers, so the more courses you create you can then promote to all of your existing customers and see if that’s a fit for them. You could also pre-sell an idea. Maybe you survey your existing customers and anybody who’s interested in your stuff and, then you discover that there’s this whole other course you could create. Well, you could pre-sell it. You could validate it in that way and actually get paid for it now so that you could understand whether or not that’s something worth creating. Again, that’s something you are more able to do on your own website and that’s why creating these courses on your own platform using something like Teachable or Zippy Courses is very, very, very smart.

Finally, you mentioned Chris Ducker and I in our 1-Day Business Breakthrough Podcast. It’s actually coming back. Chris and I, we’ve both been really busy on our own stuff. I’ve been working on my book. He’s been working on Youpreneur.com. Well, at some point early next year we’re going to get together and record a whole bunch of more episodes. We’re going to batch process those, so that podcast hasn’t died, it’s just kind of on pause right now as we’re focusing on our own things. But, Chris and I, we do these events, 1-Day Business Breakthrough. We get a lot of calls in for the podcast. We do those events live, and one of the patterns that we find that entrepreneurs have is they undersell themselves. They don’t charge as much as they could, and this is where this term “double it” came from out of one of them, and it’s became this sort of inside joke of people who attended this particular 1-Day Business Breakthrough event is the hashtag #DoubleIt, so double it.

There were so many people in that particular group, and all the groups really, when we think about it that could benefit from charging more. So, you might want to see and test what different price points might be like. It might increase the perceived value of your courses and you might actually end up making more money. That’s what happened to me on GreenExamAcademy.com when I was selling my ebook. I was sent an email by one of my customers who was a business owner and again, I had just started online business. I didn’t have any experience with it at all and he emailed me and he said, “Pat, you are losing money because you’re not charging enough.” I said, “No, I want to be the low-budget guy. I want the one that everybody can afford.” He said, “No, because when you do that you lower the perceived value.” I was like, “What does that mean?” He’s like, “Well, it just looks cheap. Would you buy a Mercedes Benz if it was 500 dollars on the lot? There must be something wrong with it, right? That’s what you don’t want people to think if you are charging too little.”

You want to charge what you know your course is worth and what value it can provide to them, so test the price points, test the sales pages, test the pitches, and you might also be able to benefit from just asking. Or, Diego, I know that this is something I could benefit from more and a lot of us out there too, we’re afraid of asking too much but if you know you have something that you can help people with, these courses, then it’s your duty to ask and to show people what these things are all about.

Again, Diego, thank you so much for the question. I really appreciate it. We’re going to send you an AskPat t-shirt and I look forward to that image that you’re going to post up. Hopefully not from a bathroom of you wearing that particular shirt. We’re going to send that to you. Jessica, my assistant, will reach out to you in the next couple weeks so we can send that over to you, no matter where you’re at. I also want to thank everybody else who is asking questions. Just head on over to AskPat.com if you have a question that you’d like to ask. Love to potentially answer it and we’ll send you a t-shirt too.

I also want to thank today’s sponsor, FreshBooks.com, making it really easy for all of us to manage our business, finances and keep track of it on the go with their award winning mobile app. They serve over three million small business. They can serve you too and like I said, it’s just been a fantastic relationship. The product is great and the company is amazing. They’re always looking out for their customers and they will look out for you too. Go ahead and check it out for free for 30 days by going to GetFreshBooks.com and by entering “Ask Pat” in the “How did you hear about us?” section. Again, that’s GetFreshBooks.com, enter “Ask Pat.”

Thanks so much. I appreciate you and I look forward to serving you in the next episode of AskPat. Thanks. Oh, and I almost forgot, the quote. The quote of the day. This is from Confucius. He says, “It does not matter how slowly you go, as long as you don’t stop.” Kind of a perfect quote for an airport bathroom, but anyway. Sorry. Cheers, take care, and I’ll see you in the next episode. Bye.

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