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AP 1080: How Do I Prioritize What Needs to Be Done, In My Business, and In My Life?

AP 1080: How Do I Prioritize What Needs to Be Done, In My Business, and In My Life?

By Pat Flynn on

Ryan has built his brand, Masters of Balayage, into an online course and resource center that makes about $20,000 a month, and he thinks he can do even more. However, he has to balance his work there with his commitments to his hair salon, speaking commitments, and his eight-month-old at home. All of this makes it hard to understand how he should prioritize his time and where he needs some help.

This episode is really important to me because I went through the same struggles, especially when you’re dealing with the struggles (and lack of sleep) that comes with being a new parent. What helped me the most was having a conversation with my wife about what our goals were, and continually communicating about when I could step up and when I needed some time to do something that would pay off down the line.

There’s also a filter you need to develop as an entrepreneur so you can immediately figure out whether or not something is a priority. In short, what will make you say yes and what will make you say no? For me, what worked was to decide on my core values. Personally, I will never promote something just because I can make money from it. I only want to promote things that will actually help my audience, no matter how lucrative the offer may be. You can see how this simplifies a lot of decisions because it comes down to that one simple question.

We also talk about Gino Wickman’s book, Rocket Fuel (Amazon link), and the difference between a visionary and an integrator. Not everyone is going to be a genius at everything, and understanding what role you naturally fill and where you need help makes it a lot easier to hire someone to fill in the gaps. If you’re in a place where you need to take some things off your plate but you’re not sure where to start, be sure to check out this episode because there’s a lot there to help you sort that out and focus on what you truly love. [Full Disclaimer: As an affiliate, I receive compensation if your purchase through this link.] 

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Pat Flynn: What’s up everybody? Pat Flynn here, and welcome to Episode 1080. Ten eighty. That’s like a snowboarding move, right? Anyway, or skateboarding or anything that requires turning a certain number of times. I’m not going to do the math right now, but anyway, sorry, that was a dumb intro, but I’m going to keep it because this is real life and we’re here on AskPat 2.0. This is a coaching call that you’re going to hear between myself and an entrepreneur, just like you, and the problems and the pains that this entrepreneur that we’re talking to today are very common. Likely, you’ve experienced or are going to experience a number of the same kinds of things.

Ryan Weeden, he’s a hairstylist. His a specialty and superpower is balayage, which I didn’t even know what that was until we had this call and you’ll hear what that means, actually, it’s a certain sort of style of hair coloring. But anyway, he has this growing and very successful membership website and he’s having a hard time understanding how to prioritize the things he needs to do in his growing business. He’s still in the sort of early startup phases, but it’s going really well and we want to make sure that we manage his time and his tasks properly. He’s also got an eight-month-old with him too, so there’s some life balancing situations, stuff that we need to talk about, which we’re going to get into today. And guess what? We’re just going to dive right in. So here is the coaching call with Ryan Weeden from Here we go.

Hey, what’s up, Ryan? Welcome to Ask Pat 2.0. Thanks for being here.

Ryan Weeden: Thank you so much, Pat. I’ve been looking forward to this for a long time.

Pat: Yeah, I’m looking forward to it too. Can you tell us a little bit about yourself and what you do?

Ryan: Gosh, it’s funny, because if you asked me on a different day, I might be saying I’m doing something completely different. But I guess that’s the mind of an entrepreneur, right? My wife always tells me no more projects cause I’m always the one coming up with the big-picture ideas and things. Quickly, what I do is I am a hairstylist by trade and what I’ve actually done is I’ve gotten into the online world of membership sites. I saw a gap in the industry, in the hair world. And what I wanted to do was I wanted to give hairstylists the training that I never had growing up because it was a struggle trying to find my place as a hairstylist.

And when I first got into the industry, I didn’t have a lot of direction. There weren’t a lot of places to go. This is before social media and everything and there really weren’t many paths for hairstylists. So, we weren’t looked at as somebody with big, bright futures, if that makes sense. So it wasn’t until I started to follow people like Brendon Burchard and other gurus that I started to see this potential of what you could actually do with online education. So I created my own educational platform and opened up a company called Masters of Balayage, which is, we conduct both live educational events on a platform as well as online subscription-based education so that we can reach more people around the world. And we started the company about four years ago and it’s just been taking off like gangbusters. It’s been amazing. Yeah.

Pat: That’s awesome. So Masters of Balayage, where can people go to learn more about that and your company?

Ryan: Oh, of course. They can go to and a lot of the men will probably be like, “Balayage? What’s that?” What it is, it’s a specialized highlighting technique. It gives you that that lived-in type of beach-y look for—I like to think like Victoria’s Secret girls that look like their hair is just perfect, but it’s been customized that way with these types of specialized highlighting techniques that look very, very natural. It looks like they grew up at the beach and that’s what we provide here, especially—I’m in Southern California, as well. I have a hair salon in La Jolla and that’s where I based myself out of before I started these other companies as well. Sorry, I’m a little scattered today. I didn’t sleep that well. I’ve got a little one at home.

Pat: Yeah, no it’s all good. Ryan was just talking before we hit record. Rough night last night and I remember those. So you know, just more power to you for being a father and an entrepreneur and somebody who’s raising a little one and a business, too. Can you spell for us, balayage really quick?

Ryan: Of course. Yeah, balayage. So, Masters of Balayage. We’re called the MOB, which is really cool. We made a play on the word, so I’m the mob boss in the industry, which is very cool. Balayage is B-A-L-A-Y-A-G-E.

Pat: Yeah, I wouldn’t have guessed that. Cool, man. Well, tell us what’s on your mind.

Ryan: What is on my mind? Well, I’d say my biggest challenge right now is everything is going really, really well. I would say prioritizing is one of my trickiest areas right now and I was working last night trying to figure out a way. It’s like, okay, and you know this, you have kids and you have other responsibilities and things and probably things that you have on the back burner that you really want to get to. But it’s like, okay, now that time is really, really limited: what do I have to do now? What is the most important thing to do now to push myself ahead?

The hardest part for me is trying to filter out all of the BS that we want to spend our time with because maybe it’s a little bit easier. Maybe it’s a bit more fun, but we know that if we focus on the big picture items that are going to be in that first quadrant if you’re thinking about like Stephen Covey. What he does is that’s what I need to always keep focusing on. And it’s hard. It’s like if I only I can do one thing today, what is that thing? So I’m just trying to really juggle life.

Pat: How are you trying to organize that? Do you have any techniques or systems?

Ryan: Not really, no. That’s one of my biggest battles is I’m the big-picture guy and I’m also the technician. Another book I refer to a lot of is The E-Myth Revisited (Amazon link) where they talk about like, in order to be really successful you need to have the big-picture guy. You need to have the manager and you need to have the technician. If you don’t have those three elements, then it’s really hard to be one hundred percent successful. And for me, that really rings true. [Full Disclaimer: As an affiliate, I receive compensation if your purchase through this link.]

Managing time, managing tasks and things, that is just not my strong suit at all. My wife helps me a little bit, but she’s also raising our baby most of the time and I’m helping out when I can. She also does the branding for our companies, so she’s scattered as well. So right now, we’re in a really tricky, tricky area as far as I try to figure out how to harmonize work, life, and personal. So I’d say the hardest thing for me is trying to have a system, is trying to come up with a system and sticking to it.

Pat: Well, this has come up on the show before. A very similar problem where just the visionary, right? You’re a visionary. I’m a visionary. I’ve interviewed and have coached other visionaries and a book that has been popping up in the entrepreneurial space recently has been very helpful for us visionaries and it’s called Rocket Fuel (Amazon link). And it’s one that I highly recommend you read because it’s literally all about the visionary and the integrator roles. So very similar to E-Myth, but just two, people because a visionary can’t be both. Ultimately, they might have to start out that way, but eventually, there needs to be another person who can help take a lot of those busy tasks that still have to be done off of the visionary’s plate because that’s not in the visionary’s sort of scope of work. It’s not in their zone of genius, as you might hear it often referred to. So prioritization, even without an integrator, is still really important though I think it’s step one before perhaps finding an integrator and hiring others. Are you or have you ever explored, before we get into some sort of self-prioritization, have you ever explored hiring others or building a team to help manage a lot of the processes? [Full Disclaimer: As an affiliate, I receive compensation if your purchase through this link.]

Ryan: Yeah, we’ve started to do that. As we’ve expanded more and more, we have begun to grow our team and we do have people that actually teach aside from myself. I used to be the sole educator. I used to be the one traveling six times a month and, of course, that takes a toll pretty quickly. But so then I’m like, okay, obviously we can’t do this anymore if I want to maintain my sanity. So we ended up hiring a team and thankfully I don’t need to travel quite as much anymore. I still have to go travel around maybe a couple of times a month to different events and things when I’m doing bigger events and my staff is doing smaller events, which is great. And then we also have other people that are helping out with some of the social media so it’s taking some of the strangle off my wife’s plate and helping us as well. And we are building our team slowly, but it’s still, I don’t want to say it’s hard to let go of certain things; we know that we know it better than anybody else. That’s the trickiest thing. Trying to hire the right people and still, we’re doing well financially, but we don’t want to over overshoot. We don’t want to hire somebody for a salaried position in case we can’t afford it. So we’re still in, I don’t want to say start-up mode because we’ve been doing this for a little bit, but we kind of always are a start-up until . . .

Pat: This is very true.

Ryan: Because you’re always trying new things.

Pat: And you’re still in that early phase where it’s going to be difficult to hand things off. And I remember when I first started out, even handing off like voiceover work for an audiobook was hard because I was like, no, this is my book. It’s my voice. It should be that. And this is way back with the architecture website. And I’ll tell you, the first taste of like having somebody do something for me without me actually having to do it and seeing how much better they could do it and faster? It just changed everything. And then it came back in 2014 when this podcast started. This podcast would not be possible without my team helping me because I just didn’t have the time. And so I kind of let go, just to kind of experiment. And then I’ve been off to the races, kind of handing off everything that I can, lately, just so that I can focus on the top priorities in my business, and then the top priorities in my life.

And the big lesson that that sort of story shares is you don’t have to hand off a bunch of things. Just the little, minute, tiny, annoying little tasks. Sometimes those are the things that really get in the way of our bigger thinking. And to hire out for those things first on a small scale can be a great sort of starting point before you then go, “Okay, I’m going to hire somebody for a salaried position to kind of take over and actually help make decisions,” which is sort of phase two. And that is a little bit of a battle, as well, because it’s your business and it’s kind of weird to like bring somebody in, make business decisions. It’s like almost like bringing somebody in to raise your kid for you, right? In a way.

And it’s kind of weird, but when you hire the right person, which does take time and there’s a lot of great information out there about hiring. First of all, even if you hire the wrong person, you don’t have to stay with them. You can fire them. And that’s, you know, it’s not like a forever permanent thing if you choose wrong then you’re forever doomed. But it can really be somebody who can help support on the sort of technician side of things and relieve a lot of that additional stress so people can really help relieve. But at the same time, you’ve got to be careful cause people can also add stress. You don’t want to micromanage these people. You don’t want to have them come in and change things. Which takes me then to a lot of just what makes a priority a priority for you? And having that filter built into your business, into your mind, and into your family in terms of what would allow you to say yes and what would allow you to say no. Like, what are the rules that you’re creating for yourself to help you define what that yes is or what that no is? Have you created any of those rules? Do you have any sort of boundaries there?

Ryan: I started working on that last night, now that you say that. And one of them, of course, is urgency. It’s like, okay, when is the deadline for this? And I was even shortening it to “dead.” I’m like, “Okay, if I don’t finish this I’m dead.” Like, I’ve got to get this done. So I was thinking, for instance, probably the most pressing thing I have now is on Monday I’m doing a keynote speech for this event in Houston and I know I need to revamp it, I need to—because I did one for a similar event a couple of weeks ago and it went really, really well. But I wanted to clean up some of the speaking points and some of the slides and focus it a little bit more. And then, we had some digital hookup issues. So I want to make sure that I have everything geared up for that and I leave on Sunday for that. So, that is urgent and it’s also very important to me because it’s a direction I want to go. I want to go into more of like the empowerment to help people with business and branding in the hair industry, for now, and that is very important. Of course, time is ticking, so that is one way that I classify priority. It’s got to get done now.

Another priority, which I know is huge, but it’s not necessarily urgent, is I’m going to start building up my list more with webinars, and I have a great product. I provide tons of value. My online training site, which is different than the Masters of Balayage. It’s still a portion of it, you can access it through it’s called Balayage Online and that’s where people can go and they can get video training. I call it the “Netflix of Balayage,” where they can go, and they have a low monthly membership there. And of course, we all know the value of subscription-based sites, especially if they provide value when you get customers that stay on for a long time. So I know that could be a long-time solution for creating massive income and reaching millions of people worldwide. But of course, it’s just like there’s no real urgency to get that done as opposed to just like, “this could be great if . . .” Like, right now, we’re doing really, really well. I mean, it is making about twenty thousand dollars a month. Doing great. And I haven’t really been pushing it much. I’ve been putting great content together. But on a business standpoint there’s no overhead, very little overhead. You know, I pay for somebody to help with the editing, which I was doing all that myself and that’s one thing I did hire out to do. I found this great video editor. He does the videography as well, so he’s fantastic. So that took that off my plate because that was an added stress ball. And then I use Kajabi, I know you use Teachable I believe, right? [Full Disclaimer: I am a compensated advisor and affiliate for Teachable.]

Pat: Yeah, I mean, Kajabi is great. I have a lot of friends who use Kajabi too.

Ryan: Yeah so, I use Kajabi and that’s been working out fantastic. So as a business model it’s fantastic, and I don’t have to worry about hiring a bunch of employees and things. So I think my goal down the road is, in the near future, is to focus most of my time and effort on that.

Pat: Well, there’s definitely optimization opportunities there. It’s already working. You can triple down on that, double down on that if you’d like. And when you’ve considered doing that recently, like what have you been doing instead?

Ryan: I have been working on things like yeah, that’s the question. We just moved into a new house, which is awesome. But of course we had a tricky escrow and life has just been like taking us for a loop with the kid and everything and life has been great, but it’s been challenging and it’s been hard. We had to hire somebody new in our salon and that’s been working out great. But everything from taxes to, as you were saying, all these little things start to build up and then you just push it away, push it away, and then by the end of the day you’re so tired, no matter how much coffee you drink, it’s not going to give you the clarity you need to create great content or a great focused plan.

Pat: Yeah. So I mean, this is just one of those seasons of life. And I know from my own personal experience having two kids myself, it’s a busy time. And although there are clear goals, which is great, I wanted to make sure we had some clear sort of opportunities in front of us, which there are. They’re right there, right? It’s just one of those seasons where it’s going to be a little bit more difficult. And I know from my own experiences that you know, the kid’s going to grow up a little bit and be a little bit easier, but then they’re going to go through a phase and it’s going to get harder. And so, one thing that was really helpful for me is definitely communicating with my wife about the things that absolutely needed to get done so that I can sort of lean on her a little bit, but not so much that it just feels like she’s just being used, if you will. But knowing that she’s doing it to help and also has something sort of as a reward on the other end in some way, shape or form, as sort of like a thank you.

Because let’s say for example I have like a launch coming at for a course. I’m definitely going to lean on April more and let her know, hey, you know what, I’m not able to pick up the kids for these next couple of weeks cause I’m going to be in the office working with my team on this launch. But after that, I’m definitely going to be there and you know, I’m going to make sure that I pick up the kids and you know, I’d love to give you time back afterwards. There’s no such thing as a hundred percent perfect balance. But there are seasons of life where just the scale goes so far on one side it just becomes difficult to bring it over. And that’s where giving yourself a little bit of sort of prioritization in terms of a lot of smaller things.

Like some, of these things you’re talking about you have to do right, you have to do taxes, you have to hire people and luckily, those aren’t things that are ongoing and just adding on forever. They’re kind of one-time things in like kind of a get-things-done situation. They’re just, you do them and they’re done and they’re off your plate and hopefully, there’s sort of a list somewhere or in your mind. Maybe we can take that out of your mind and put it on paper somewhere of all those little things that are just kind of one-and-done’s that would then allow yourself and give yourself some time to work on this other stuff that is high-level business stuff that’s going to add a lot more dollars into the bank such that you could even have a goal of, hey, if we get to this level, then I’ll hire somebody. Because that’ll be like almost we’re paying nothing for it because it will be just with the additional profits and it should relieve a little bit of that stress when it comes to hiring somebody, when you have that reward for yourself. So I don’t know how and what motivates you, but for me, it’s definitely a lot of the rewards on the other end. What motivates you most when it comes to your business?

Ryan: I would say it’s a quality of life. I would say that. Recently, as I said, we moved into a new house. I have never been able to buy a house in the past. It’s our first house and it’s, and we—thank you. We bought this amazing house. It’s a dream house compared to what I would have wanted ten years ago. And of course, now as every year goes by, your sights get set higher and higher as an entrepreneur. But I mean, every day feels like a vacation here in a sense. I have my own office space in the backyard, which is just incredible. I have a studio set up.

Pat: That’s cool.

Ryan: It’s so cool.

Pat: In Cali, too.

Ryan: We’re loving it. Yeah, in Cali. We’re up in Escondido, so it’s very cool. We wanted a place with a little bit more land and, of course, you just don’t get that in San Diego by the coast.

Pat: Yeah, you’re up in North County. You’re a little more north than me, but we’re actually probably twenty minutes from each other actually, which is kind of interesting. We could have done this in person. Yeah. I’m sort of in between Rancho Bernardo and Escondido.

Ryan: No way. Okay, yeah. Next time, we can do that.

Pat: Yeah, we should. And then like you could tell me how bad my hair is and all that stuff.

Ryan: Exactly.

Pat: And help me out with a balayage.

Ryan: No worries. I’ll give you some fresh blonde tips.

Pat: I have some terrible dyeing stories. When I was a kid, I tried to be one of those nineties boy band members. And I tried to frost my tips, but I didn’t know yet to like bleach your hair first or else it was like not going to do anything if you have dark hair. Anyway, it was just stupid. I was trying to be a cool kid.

Ryan: Oh yeah. Those were the days of Sun-In, right? Where you blast it with Sun-In and then lemon juice and you stay in the sun for fourteen hours.

Pat: Right, right. The little hairnet with the holes to bring the tips out and then you just like, it’s so dumb. Okay. Anyway. This is about you. Okay, so I think we’re on the right path here because we’re starting to sort of take the things out of our brain that are kind of messy and put them on paper, a little bit. And that’s the number one thing that’s helped me with prioritization. You had mentioned earlier, there’s like a ton of things that you want to do and that there are little things, big things, other goals. You’ve got to get them out of your brain in some way, shape, or form and put them on Post-It notes or in Evernote or in a notepad or something so that you can begin to start actually understanding, okay, well what of these is most important? What is only a one-time thing? What’s a repetitive thing? What is something that, yes, although I like it and it would be fun I probably shouldn’t do right now? And you can begin to start organizing them and then going, okay, well here is the sort of handful of things that need to happen right now. And then you can take action on those things.

And the nice thing about this is now those other things are out of your brain and just the mental clarity that happens when you do that. And the fact that, hey, like this stuff isn’t gone and it’s not a never, it’s just not right now. I have a literal shoebox where I put brand new ideas in, because I just don’t want those ideas to be lost. And what usually happens is if I don’t do that, they stay in my brain and they just come up in my day randomly like, oh man, remember that idea I had and then I just kind of go down this rabbit hole of ideas. Whereas, if I put it in the shoebox, it’s kind of like at rest and I could bring it back later if I want. And then if I have more time later, if I’ve finished a project and I’m ready for a new one, I go back in there and I shuffle through and I see what I’m most interested in or I go to my audience to see what they need help with next.

But that mental clarity that comes with just seeing what’s in your brain because our brains are great at coming up with ideas, terrible at organizing them. And I think that’s sort of step one. And step two is the sort of filter you use to go, okay well this is a priority and this is not a priority. Obviously, there’s going to be things that are have-to-be-dones and then there are things that are coming up that you’ve already committed to like this speaking engagement. And then you can kind of reverse engineer, okay well I need to spend this much time and do that and then you can communicate with the people around you to make sure that you do have that time. But for me, one thing that’s really important that might be a nice homework piece at some point or something to at least think about is sort of my filters for what makes me say yes and what makes me say no. And I have a list of core values, things that are important to me.

For example, one of them is like I will never promote something just for the money possibility. I have to have some sort of reason that would be able to help my audience to promote something. So that’s a core value, right? So if I get, for example, somebody going, “Hey Pat, I have this product, I’m going to pay you a thousand dollars for every customer that comes in.” I already know that, okay, my filter goes, okay, don’t do it for the money. Let me see how this product works first. And if it doesn’t, then despite the money, it’s an easy no and that’s a business-related sort of decision-making filter.

I have some personal ones, too. If something is going to take me away from my family and also take up my brain space while I’m with my family at a certain level, then it’s a no as well. For instance, I had a business opportunity not too long ago where I could have created a hosting company. I had a business associate come up to me and he was going to start a hosting company and he wanted me to come on board. With the clout that I have, he knew it’d be a smashing hit, but it would also require me to—the way he wanted me involved was to move and was to be in charge of like, these giant buildings and servers and go in an office and be the CEO, but also have to wear a suit every day. And I’m like this is not the lifestyle that I want. So although that business opportunity is there, it’s a no.

And so my core values but also my business goals. Does the thing that I am doing or does the idea that I have actually fit with my business goals? And if it doesn’t, even though it might be a great idea, well then it’s an obvious no or not right now. So creating those filters, you know, running any decisions through those filters is a great thing to just help you go, okay, well this is my yes, this is my no. Because the truth is when you say yes to something you’re saying no to something else.

Ryan: Correct. Right. Yeah, that’s a great way to do it. And I feel like when I first started Masters of Balayage and really when things started to click, I really didn’t know where I wanted to go. I really didn’t have a clear picture. I knew I wanted to educate and create this educational platform, but of course, when you first start something especially in a start-up, it’s really hard to do a business plan these days because things happen so quickly.

Pat: Yeah, things change. Were you saying yes to kind of almost everything?

Ryan: I was doing the basically kind of like spray and pray. I read somewhere “ready, fire, aim,” where it’s like, okay, let’s throw everything against the wall and see what sticks.

Pat: And that’s cool at the start, right?

Ryan: Yeah.

Pat: But you said you’ve been doing this for four years now?

Ryan: Yeah.

Pat: So it’s about time that you kind of step up as CEO and go, “Hey, this is what we’re going to do. This is what we’re not going to do.” And to always tie that into your lifestyle, which is the most important thing to you. I mean, it’s going to be a lot easier for you to sort of manage that time and manage and hire the right people and know what opportunities are yeses and what opportunities are nos. It may mean that, for example, if you know that the speaking thing is something you want to do more of, well then that means maybe there’s going to be less of the content writing on your website, right? Because you only have so much time on your day so you can hire somebody for that instead, or what have you.

So this I think is a great first step in a great start. And I think for everybody listening, like do you have a list of filters that you use to say yes or say no to? Because I remember when I first started, I was the yes guy. I wanted to say yes to every opportunity and that’s kind of what you need to do at the beginning. But eventually you need to grow up and become CEO and be able to start, you know, manning up and making decisions and being okay with saying no. And that’s one of the hardest things to do.

Ryan: One hundred percent. That makes a lot of sense. Yeah.

Pat: So what do you think your next steps are from here in?

Ryan: Well, I’d say after this call, which has just been awesome, thanks Pat. I think the first thing is really get clear on my core values so that I can easily say yes to certain things and no to certain things and feel good about it and feel that I’ve done something according to what I believe in. Definitely that. And I do like the idea of the shoebox of ideas, because I’m always coming up with things and they’re scattered around my brain. I have some of these ideas written in my notes, my computer, some of them will be on a piece of paper. So it’s about trying to find some kind of an organizational tool where it’s like, okay, put everything in the same place every single time. So that way, you don’t have to think about it. You don’t have to search for it. It’s like this is organized.

Pat: And then when your baby continues to grow and you get a little bit more time back, and I don’t know if there’s like more kids in the future or what, cause I remember it almost felt like a reset when I had baby number two. But baby number two was definitely a lot easier cause you’re kind of just like, oh I got this. One handed diaper changes, all this stuff. Not really.

Ryan: Teach me that one.

Pat: Yeah, maybe not. Yeah, that’s definitely not my expertise. But one thing that I do now with especially now that the kids are in school, this is something to look forward to is I take this sort of Gary Vaynerchuk approach of ninety/ten. He uses ninety percent of his time to do all the things that he needs to do and the things that are on his task list, the things that are just he needs to do. And he allows himself ten percent of time to explore. This is how he’s able to be sort of on the forefront of brand new platforms and experiment with new things and always be the one who seems to be first at things. It’s because he’s actually giving himself time, which I think he and you and I are very similar in that.

We come up with so many different ideas and he’s allowing himself to explore those ideas even now, but with a very limited amount of time. So it kind of gives him that taste of something new and that excitement and exploration. And sometimes those things pay off and then he can go more full-force into it. It’s almost kind of like a surface level exploration and then if it proves to be something worth continuing going into, he’ll do a deep dive on it and then incorporate it into his business.

And that’s something that I’ve been doing a lot more now of, as well, and it’s been really fun and that’s why like the SwitchPod, which is my latest invention with my videographer, which is a tripod., you can see it. That was done with the extra ten percent of my time. And it was kind of fun and exciting and it was definitely not anything that fit into my current business goals. It was just a side thing, but again, it was like I allowed myself that to happen with that ten percent of time. So whether that is something that’s possible now, Ryan, for you or maybe something to look forward to that has been able to help me scratch that itch as an entrepreneur but still maintain top-level priority for the other things that I have to do.

Ryan: Yeah. I think that’s a great strategy because I know now and I’m getting more and more clear—even though it might not sound like it—on what I need to really start to focus on, which is the online, and it’s our educational platform growth. As far as the salon, I don’t really see that taking off, doing much more than it is now, so. That might be something that . . . it doesn’t really take a lot of time away from me now, so it’s fine. I have an idea of where I want to go, what I want to do, and I’m getting more and more clear on it every day. And especially with somebody like you with your incredible insight, this is going to be much easier.

Pat: Cool, man. And make sure you check out Rocket Fuel or listen to it. I listened to it on like 2X speed and finished it, I think, in like three hours or four hours. Like, you’re going to be nodding your head like, “Oh crap, that’s me. That’s me. That’s me. That’s me.” And then the other one, the integrator, “Oh, I don’t want to do that. I need to find somebody,” and you will. So, cool, man. Dude, we covered a lot. So one more time. Where can people go to learn more from you?

Ryan: They can find me at Masters of Balayage. Again, that’s Masters of . . . and I’ll spell balayage, B-A-L-A-Y-A-G-E, .com. That’s going to give us information, give everybody information about our online educational platform for hairstylists and also, on Instagram is one of my biggest platforms. You can find me on Instagram @Ryan.Weeden. That’s W-E-E-D-E-N.

Pat: Ryan.Weedon. Cool, man. I’ll be sure to check you out and make sure to put the links in the show notes for everybody and dude, thank you so much for coming on and being vulnerable and sharing, and all the best to you in the business. And congrats on the new house and the new little one and just keep going, man.

Ryan: Thanks, Pat. I really appreciate it.

Pat: Alright, I hope you enjoyed that coaching call with Ryan. You can find him on Instagram. Again, Ryan.Weeden. And then, also Masters of Balayage. B-A-L-A-Y-A-G-E. Super cool. And I’m so excited to reconnect with Ryan at, actually he was at Flynn Con. So by the time this episode comes out, it will have been just a little over a couple of weeks after Flynn Con and I would have gotten to meet Ryan in person there and it’s kind of cool. We live pretty close to each other. We didn’t even know, so I’m sure we’re going to hang out more and then we’re going to bring him back on the show to do an update later on. We’re going to do some updates very soon here later in the year. We’re going to bring some people who were on AskPat 2.0 from earlier in the year, bring them back on and catch up with them to see sort of where they’re at now.

So make sure you subscribe to the show if you haven’t done so already. And if you can, whatever platform you’re using, please leave a review for the show. They’re very helpful and not only for feedback for me, but for just everybody else who’s considering listening to AskPat also. And if you want to get coached just like Ryan did today and all the other incredible entrepreneurs here on AskPat 2.0, all you have to do is go to, click on the application button right there in the middle of the page and tell me about yourself a little bit. And if I reach back out to you, then hey, we’re going to make it happen, get on a call and we’re going to jam and help you through your business. So; that’s where you go. Make sure you hit subscribe if you haven’t already. Thank you so much for listening and I appreciate you. Best of luck to you, Ryan.

Big shout out to all the other parent entrepreneurs out there. It is not an easy task. And to all the spouses of entrepreneurs who are managing kids as well, like my wife, April. I mean, you guys never get recognition and you definitely deserve to get recognized if not the same, definitely more. Thank you so much Team Flynn. You’re amazing.

And hey, next week, within a week, actually, Superfans is going to be live on Amazon. You have a few days left at the time that this episode comes out to get it on pre-order and take advantage of the bonus opportunity. If you pre-order Superfans before August 13th, which is the launch day, you can submit your receipt at and we’ll get you the audiobook for free sometime during launch week. I’m also going to be headed to Orlando to meet some of you at Podcast Movement 2019. We’re going to be doing a little cool meetup there and it will be fun to see all the other podcasters there that are in the Team Flynn community who are also going to Podcast Movement. So looking forward to seeing you there. Look out for me. Please feel free to say hi if you see me. I look forward to it. And hey, last thing, as always, Team Flynn for the win. Cheers.

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