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AP 0704: How Do I Grow My Audience at the Beginning Stages of My Website?

AP 0704: How Do I Grow My Audience at the Beginning Stages of My Website?

By Pat Flynn on

AskPat 704 Episode Transcript

Pat Flynn: What’s up, everybody. Pat Flynn here and welcome to Episode 704 of AskPat. Thank you so much for joining me today. As always, I’m here to help you by answering your online questions five days a week.

We have a sweet question today from Khizer, but before we get to his question, I do want to thank today’s sponsor, which is TunnelBear. TunnelBear is awesome. It’s a tool that you can use—it’s actually an app—that allows you to make it very easy for yourself to browse the Internet privately and enjoy a more open Internet. If you use public Wi-Fi, for example, when you’re working from a coffee shop, a conference, or a hotel, you’re probably weary of snoops or hackers that might be sharing the same network. That’s where TunnelBear comes in handy because it secures your connection and protects your privacy.

When you browse when TunnelBear is on, your Internet connection is encrypted. Your IP address is hidden. Your online activity is kept private from your Internet provider, advertisers, hackers, other people, whatever. Check it out. Try it for free with 500 megabytes per month and no credit card required to sign up. All you have to do is go to TunnelBear.com/askpat. All right, now here’s today’s question from Khizer.

Khizer: Hey, Pat. This is Khizer again. Thanks so much for taking the time to answer my question last time. I followed your advice. Last night, I bought my domain name and started my WordPress website. It’s called khizerk.com. It’s spelled khizerk.com. I’m releasing my first original song next week on various social media outlets.

My question to you is how do I go about starting to grow my mailing list and approaching people when I haven’t posted anything on my WordPress? Should I wait until I have a good amount of content? It’s usually the beginning stages where I feel stuck. Any wisdom you can throw at me would be awesome.

Thanks so much, Pat. You’re definitely an inspiration for young people like me. You seem very down-to-earth even with all your success. That’s just awesome. Speak soon, brother.

Pat Flynn: Hey, what’s up, Khizer? Thank you so much for the question again. I got to say I checked out your channel on SoundCloud, Khizer. Awesome songs, man. Really good job. I love the acoustic cover of “Cheap Thrills” and your mashup with “Kiss Me Baby.” Really, really good. You have a great voice. I’m jealous, actually. Keep up the good work and I’m going to do what I can to help you out here.

In terms of building an email list, it’s interesting because typically I would say you want to post written content on your site, and help solve people’s problems, and get people to come at you that way, guest posts, that sort of thing. That’s how you can grow your list, creating lead magnets and whatnot, but you’re a person who’s doing music and it’s going to be a little bit different of an approach.

I’m hoping that you have a thriving YouTube channel or one that you’re putting up there. YouTube’s going to be a great source for you, in addition to SoundCloud and all these other ones of just getting subscribers. That, I feel, is your first job. Before you worry about email lists, your first job is to collect subscribers and get people to share your stuff. With the great music that you have, I think there’s a great opportunity.

I know you’re doing a lot of these covers. I would continue to do those even though I know you also want to do your own music. A lot of bands like Boyce Avenue, one of my favorite bands, independent bands online, they’re big on YouTube. They got started because they were doing these amazing different covers of songs, just like you’re doing. Then they started to branch off into do all their own stuff. Now they’re doing concerts.

I’m visualizing that that’s something that could happen here with you. It’s not going to happen overnight, for one. You are at the very beginning stages, so don’t worry so much about the email list and getting a ton of subscribers right now. Just worry about getting super loyal fans. That’s your advantage when you’re just starting out. You can actually get those super fans quite quickly because there’s a lot more time for you to interact with them. They’re going to have the ability to get access to you more as opposed to other people who they might be following.

Use the opportunity now that you have to really reach out to your audience using your website, using your music, using the channels that you have. Send little messages out there where you want to connect with people. Maybe do some live streaming to be able to broadcast some of your music and just get to know people a little bit better. That’s how you can really standout and be above and beyond those other people out there who are producing music, too. Be there, talk, interact, and have people become super fans.

On those live broadcasts, you could potentially ask for people to sign up for your email list. I wouldn’t even do that right away. I would just worry about getting subscribers. That first transaction, the subscriber. Then from there, down the road when you begin to get a bigger following, get more views on YouTube, get more listens on SoundCloud and whatnot, then you can be able to start to implement strategies to collect those email addresses, which will be very easy for you to do then because you’ll have those raving fans who just want more from you.

Maybe you come out with a track that is only available when people sign up for your email list. I think there was one that Kanye West did a long time ago where people had to sign up for his email list. It was Kanye or Snoop Dog, I can’t remember. He had people sign up to his email list to get access to an exclusive track that was going to eventually come out, but they were able to get it earlier. Why did people sign up? Because they wanted to hear it now because they were super fans of Kanye.

Yeah, that’s the approach I would take. Focus on subscribers for your channels, but then hopefully you can get a chance to at some point, once you start building those raving fans a few months down the road—maybe even now there’s an opportunity to do that—you can start to pull people in by giving them special access to you.

You might be able to also use tools like Huzza. Huzza is a second-generation version of what Blab was, which was an interactive, live broadcast feature setup that you could do. I believe with Huzza, H-U-Z-Z-A, I think is what it is, just look it up on Google; I believe they allow you to collect email addresses and actually schedule broadcasts ahead of time, too, which may be very useful for you, too.

Khizer, please keep me posted. I’m a fan. I’m a fan. Keep up the good work. I look forward to hearing about your progress down the road. Yeah, looking forward to your next cover and song. Thank you so much. I’m going to send you an AskPat t-shirt for having your question featured here on the show. For anybody else out there listening, if you have a question that you would like potentially featured here on the show, just head on over to askpat.com and you can ask right there on that page.

I also want to give a shout-out to TunnelBear. Remember, that app that helps you view the Internet privately without any worry of anybody snooping on your stuff, or your history, or whatever you have going on. You don’t want hackers getting in there. None of that stuff. Try it out, TunnelBear, for free with 500 megabytes per month and no credit card required. All you have to do is going to tunnelbear.com/askpat. That’s tunnelbear.com/askpat.

All right, finally, a quote to finish off this episode from John Rampton. He said, “Stop comparing your Chapter One to my Chapter Fifteen. We’re all at different chapters in our lives.”

Take care and keep writing your own chapters, guys. Cheers.

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