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The Smart Passive Income Podcast

AP 0968: How Do I Enter the Personal Development Niche?

AP 0968: How Do I Enter the Personal Development Niche?

By Pat Flynn on

AskPat 968 Episode Transcript

Pat Flynn: Hey, what’s up everybody? Pat Flynn here and welcome to Episode 968 of AskPat. Thank you so much for joining me today. As always, I’m here to help you by answering your online business questions five days a week.

We have our question coming in today from Ron from India. But before we get to that, I do want to thank today’s sponsor, which is DesignCrowd. It’s a website that helps businesses crowdsource custom graphics from over a half million designers worldwide. It doesn’t matter what kind of business you have, you can get your logo, website, business cards, whatever, designed and you can get it done right or else you get your money back. It’s awesome. DesignCrowd.com/askpat to learn more and you can download your free guide to crowdsourcing great logos there and graphics, websites of all kind, and you get $100 dollars off your next design when you enter the promo code “AskPat”.

All right, now here’s today’s question from Ron.

Ron: Hi Pat. My name is Ron. I’m speaking from India. I have a question about the personal development niche. My question is—the thing is that the personal development niche is quite big, quite large, and it’s broad in nature. They say that establishing a blog in the personal development industry is quite hard because even the audience don’t know what they want from the bloggers or from the entrepreneurs in that particular industry. If somebody’s starting out, if a blogger is starting out with a new blog today in 2017, how would you advise him to get established in the personal development niche where there are big names like Tony Robbins and other big names also, other big bloggers like Leo Babauta and all those speakers? How would you recommend someone to become an expert or build a profitable blog in the personal development niche? How to choose a specific topic on that or how to choose the right content for it or how to market it, or what kind of products you can actually sell in that particular industry? If you could just throw some light on that. Thank you.

Pat Flynn: Hey Ron. Thank you so much for the question. I appreciate this. You definitely cannot compete with Tony Robbins and you shouldn’t. You shouldn’t want to compete with other people and try to be like those people. Entering a space and being like somebody else is completely different. I think the personal development space, as saturated as it might be—there is always room for more people in any niche, in my opinion. But you’d need to go sub-niche and perhaps sub-sub-niche. What I mean is you need to niche down to a point where it is a lot easier for you to then stand out from the crowd. If you were to try to help people with just personal development in general, then you’re going to compete with people like Tony Robbins and Lewis Howes and such. If you’re going to compete in the more personal development in the health/bio-hacking space, then you’re going to compete with people like Dave Asprey and Tim Ferriss and you don’t want to do that either. You want to find your very specific specialty, that’s your thing. If you don’t know what that is, that’s the answer you have to find first, Ron. That can be found in many different ways. What are you potentially an expert in or most interested in or want to get most interested in? What aspect of personal development do you want to become the go-to person on?

Another great example would be Hal Elrod from the Miracle Morning. Personal development by helping people with their morning routines. He has a proprietary way of showing people how to do that and a great, honest, authentic story behind it. His personality shines through. Obviously he could have chosen anything that could’ve helped people. Likely, because of his drive and energy and his story, he would have been successful. But he was very smart in choosing the Miracle Morning, something that he incorporated into his own life that he then wanted to share with others. Now he has this raving fan base, a Facebook page of like 200,000 people. Multiple, multiple bestselling books and that’s because that’s what he chose. All I’m saying Ron, is there are ways for you to get into a very, very specific space. It’s more than just picking a sub-niche. It’s also the approach that you take to how can you share something in a way that’s different than what others have out there? I’ll give you two examples.

In the online marketing space, it’s very, very competitive, similar to personal development. In 2011—I think it was 2011, maybe 2010—there was a guy who came on board. He decided that he was going to take a very, very, interesting approach to online marketing and teaching online marketing. He was going to be the only person who would read really, really interesting, really hard to understand studies that colleges and professors and academies were creating. Studies that would help people, but then he would translate those studies and turn them into something that people like us could understand. This is Derek Halpern from SocialTriggers.com. That’s what he’s known for. He’s known for taking all of these things that he’s learned from his books—not his books, but from books from psychologists and stuff. That’s where it comes from. His specialty is taking that information and sharing it with us in a way that we can implement and get results. He’s implemented things specifically that I’ve learned from—excuse me, he’s taught me a lot of things that I’ve implemented and actually got a lot of results from. Of course, when you help others in that way they’re going to want to share you. That was something that happened back in 2010, 2011. He helped me out with collecting more email addresses and then of course he did this with many other influencers in the same space as well, because that was his specialty. He would come up and say, “Hey, you know what? I studied psychology. I know some tactics that would be really helpful for your website that I’d love to share with you. I’ll do it for free.” Once he did that, I couldn’t stop talking about him because he was right. That wasn’t a specialty that I had, although we are in the same space, because he had that specialty.

Another example is myself. I came in the online marketing/blogging space in 2008. At that time there were so many others who were talking about blogging and online business, but nobody was talking about it in a very authentic way and nobody was sharing their income report. Actually there was one person who was doing it, but they’re not doing it anymore. I actually haven’t heard about that person in a while. Anyway I became a person who decided to be fully transparent in everything I was doing, share every single dollar and where it was coming from and how I made that happen, and not just that, but share my failures in addition to my wins too. That is what put me on the map inside of this space, because it was so different.

Should you enter that space? That’s going to be up to you. Is that something that you’re passionate about, and also do you have an expertise or a specialty that people, who are considered to be competitors, would likely invite you on to share? I’m just making this up Ron. Maybe you become somebody who gets so involved with maybe focus and meditation, right? You become known as the meditation guy who can help people meditate in less than five minutes and feel a renewed energy throughout the day, okay? You’re the five-minute meditation guy. You would likely be invited onto shows, like of people we’ve already mentioned. Maybe even you become so well known as this person that you would be asked by Tony Robbins to share this information to his audience. That’s a big ask. Shoot for the stars for sure, but you see what I’m saying? You can have a specialty that other competitors in your space would actually want to partner with you on. That’s the approach you want to take.

Ron, best of luck to you. Thank you so much; I wish you all the best. I want to send you also an AskPat t-shirt for having your question featured here on the show. For those of you listening, if you have a question that you would like potentially featured here on the show as well, all you have to do is head on over to AskPat.com and you can ask right there on that page. Thanks so much, I appreciate you.

Here’s a quote. It’s actually a Spanish proverb, and that is, “Tomorrow is often the busiest day of the year.” Yeah. Get stuff done now so you don’t have to do it later, right? All right guys, take care. I’ll see you in the next episode of AskPat. Bye.

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