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AP 0737: How Can I Grow My Email List with a WordPress.com Website?

AP 0737: How Can I Grow My Email List with a WordPress.com Website?

By Pat Flynn on

AskPat 737 Episode Transcript

Pat Flynn: What up, everybody? Pat Flynn here, and welcome to Episode 737 of AskPat. Appreciate you being here. As always, I’m here to help you by answering your online business questions five days a week. We have a great question today from Leslie.

Before we get to her question, I do want to thank today’s sponsor which is DesignCrowd.com, a site that helps entrepreneurs and small business owners outsource or what they call crowdsource custom graphic, logo and web design from designers around the world. They have more than a half million designers from over 100 different countries ready to help you with any creative and design projects you might have. Check out DesignCrowd.com/AskPat for a special VIP offer just for you guys. Check it out, DesignCrowd.com/AskPat. Thanks so much, and here’s today’s question from Leslie.

Leslie: Hey, Pat. This is Leslie from PureEnergyLifestyle.com. I actually just had a question. I am working on building my email list. I’m currently using MailChimp. I’m just getting started, so the free application is best for me, but I’m using WordPress.com for my blog. I realized that WordPress.com does not support the MailChimp app, that actually WordPress.org does. What would you suggest doing, or do you have any plugins or anything that would work best for a WordPress.com blog site in order to start getting those emails and really start building my email list? Thanks for everything, Pat. I appreciate it.

Pat Flynn: Hey, Leslie. Thank you so much. I appreciate the question. To quickly answer your question, actually, WordPress.com, they don’t allow you to add in plugins. I know there’s a MailChimp plugin that would allow you to integrate it quite nicely, and WordPress.org would. Initially, I was like I would recommend getting off of WordPress.com, setting up your own self-hosted website, go through something like Bluehost or whatever hosting provider you want to be able to have more control over your website. You can select from a lot more different themes, a lot more different plugins to help you enhance your website. Then I looked it up, and actually you’re right. The plugin isn’t supported that would allow you to integrate it.

There is a way for you to use MailChimp to grow your email list using WordPress.com. Even before all that other stuff I mentioned, you can test this out although I would still recommend getting on a self-hosted platform, so you can take advantage of a lot of the options that you have. Right now, first thing you want to do is actually get MailChimp set up on your WordPress.com site, so that you can begin building your email list. Building my email list is something I wish I had done sooner. It’s actually pretty cool that there is a solution out there, and that’s using MailChimp’s subscriber pop-up feature. I’m going to walk you through really quick. You can actually look on support. Look up WordPress.com and MailChimp. You’ll find these instructions there.

Really quick, you can use the subscriber pop-up option which allows you to put it on any kind of website. They give you a script which you can then put into a widget. You’ll get a pop-up with some code. You can copy that code. Make sure you don’t change anything. Then when you go over to your WordPress site, head over to customize and select the site that you’d like to run the pop-up. You put it under widgets, and then you customize your widget. You can name it MailChimp, for example. Then there’s a spot to put in the code. You just paste that code there and boom, when a visitor comes to your page they’ll get a pop-up with your subscribed form.

There’s no way to embed a form from MailChimp into a WordPress.com site, but you can use this to include a pop-up mail form. Of course, you want to be careful with how you use it. You don’t want it to be too interruptive, but you can play with the settings in MailChimp related to this subscriber pop-up to make it the best experience possible. I would also recommend giving away something for free, some sort of incentive that allows people to exchange your email address for something that you’re giving to them, something of value, and there you go. That’s what I would do.

Now for future reference and for those of you listening, there are great tools out there with free plans. Drip just came out with a free plan for people as well. You can check that out at AskPat.com/Drip. I also use ConvertKit. Although they don’t have a free plan, they do have what I feel is the best way to build an email list whilst tagging, and getting people into certain buckets and things like that. There’s a lot of options out there, but Leslie, the MailChimp option, that will work for you. You can begin building your email list. Wish you the best of luck. Keep up the great work and thank you so much for your question. Now for everybody else out there who has a question, if you’d like to potentially get featured here on the show, head on over to AskPat.com, and you can ask right there on that page.

Of course, if you get your question featured like Leslie today, you’ll get a t-shirt. Leslie, you’ll hear from my assistant in the next couple weeks or so. We’ll reach out to you to collect your information, so we can say that to you free of charge for having your question here. Again, thank you so much. As always, I’m here to help you guys and as always, here is quote to finish off the day by Scott Stratten, and marketing is something I remember him by, and that is, “Too often feeling intimidated becomes our excuse not to be awesome.” All right, guys, stop being not awesome because you got a lot of awesome things going on in your life and in the online business world. People are out there waiting for you. They’re waiting for you to serve them, and they want to pay you back for all the great information you are giving to them. Cheers, take care. I’ll see you in the next episode of AskPat. Bye for now.

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