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AP 0902: How Do I Collaborate with Other Entrepreneurs in My Niche?

AP 0902: How Do I Collaborate with Other Entrepreneurs in My Niche?

By Pat Flynn on

AskPat 902 Episode Transcript

Pat Flynn: Hey, what’s up everybody? Pat Flynn here, and welcome to Episode of 902 of AskPat. Thank you so much for joining me today. As always I’m here to help you by answering your online business questions five days a week.

We have an amazing question coming in today by Claire but before we get to that, I want to thank today’s sponsor which is FreshBooks, one of my favorite customers because they help me and millions of other small businesses with managing our business finances by keeping track of our income and expenses. It’s really helpful come tax season but also they help you with invoicing. In less than thirty seconds you can create a professional-looking invoice so if you do any coaching, you have any students or you do you any consultations or freelancing, it’s definitely the best tool you can use to get paid quickly and in a professional way. So if you want to check them out for thirty days for free, you can go to for that free trial. Again that’s and just make sure you enter “Ask Pat” in the “How did you hear about us?” section. Sweet. All right now here’s today’s question from Claire.

Claire: Hi Pat. My name is Claire and I host The Catholic Feminist Podcast. It’s exactly what it sounds like: It’s a podcast for Catholic women on the intersection of women’s rights and the Catholic church. It’s gone super well so far. We’ve been listed as one of the top religion podcasts in iTunes and have had some really amazing guests.

My question is about collaboration. There are a few other people in my niche; no other podcasters, but there’s like, a group that sends daily devotionals, and a group that makes really beautiful prayer journals. I really want to collaborate some way but I’m not sure how to go about doing that or what we would even do. I was just wondering if you had any tips on collaborating with other entrepreneurs in your niche to come together and serve your audience. It’s not really competition because we do such different things, but we do serve the same core audience so I think it would be really awesome to work together in some way, but like I said, I’m just not sure how to go about doing that in a way that’s positive for both of us. I’d love to know your thoughts. I’m a huge fan of your podcast, and your podcasting tutorial was essential for me in this whole process so thank you so much for all that you do and thanks for answering my question.

Pat Flynn: Hey Claire, thank you so much for the question and also the kind words about the podcast. I’m so glad that my training has helped you and I cannot help wait to help others with podcasting too. But anyway, let’s get to your question. How do you go about collaborating?

Well you have an amazing tool and resource available for you to do that quite easily, and that is your podcast. Congratulations on the success of it, by the way. I think with that success, even if you actually didn’t have a ton of followers and a huge audience yet and wasn’t well recognized in the space, you’d still have the ability to have collaborations with people by inviting people on your show. So with that success that you’ve had it’s going to be even more likely that people are going to want to say yes because they’ll want to get in front of your audience.

Typically what happens is a few things. One, you’re going to give them an opportunity to share what it is that they have to offer, so people who have the journals and these other people who are doing other things in the same space you know, invite them on the show and feature them and really give them a great time. It’s a great way to introduce them to your audience which also not only serves them but serves your audience too. If they are companies and products that align with your audience well, it’s going to be a win for both. Typically that becomes an amazing starting point of a relationship where there might be collaboration opportunities from there. You could follow up at a later date and say, “Hey, I’d love to work with you,” or “I had a really good time on the podcast, I’d love to see if there was something we could do together.” It’s difficult, in the way that you don’t want to go into those relationships and invite people on the podcast because you want something in return. I would come at it from a genuine place: Serving your audience and helping people out in the space to help the same people. But typically what happens is that while reciprocity definitely comes into play, and yes you may have to nudge a little bit here or ask and just start those conversations about collaborations down the road, they will often say yes to doing that because you are so kind as to serve them and help your audience as well.

In terms of collaborations and what you can do, it’s going to be on a case-by-case basis. It’s going to depend on what they’re doing and how you might want to go about it. But be creative, come up with ideas, and see if it’s something they’d be interested in. Again, coming at it cold is going to be a little more difficult versus having an opportunity to build a relationship with them beforehand. It just seems like a win-win all around if you were to utilize the platform that you’ve built to interview these people and these companies and also serve your audience at the same time. It just kind of makes sense that you’re all kind of in this together and I think that’s really cool.

You may want to first, even before asking people to come on the show, reach out to people. Social media is a great place to do that, or Facebook or Twitter or LinkedIn, or whatever social media platform you’re on, just to kind of warm them up a little bit and kind of have them know who you are and they’ll start to have conversations with you from there.

It’s tough to say, “Oh you should go to this person and strike this kind of deal.” There are JV partnerships potentially, there are ways to get discounts on products that you can then offer to your audience as well. That’s a way to collaborate. There are potentially ways that you could get on other people’s shows if they have podcasts, which I think you said that there weren’t very many, but you could potentially come on and write guest blog posts for example, or come on and provide some sort of giveaway or lead magnet which could actually get people to come onto your email list. There’s a lot of things you can do. Feel free to be creative, Claire. You’re in command here and the ball is in your court, so I would challenge you to see how creative you can get with these collaborations but also utilize this podcast you have because it’s definitely an amazing platform that you have built to not only serve your audience but also make these great connections, and start these relationships with other influencers and other products and people in the space.

So Claire, hopefully that helps you and I want to wish you all the best. Congratulations on your success again. I can’t wait to hear how this goes for you. So again, thank you so much. I want to send you an AskPat teeshirt for having your question featured here on the show and thank you again for your continued support, and for those of you listening if you have a question that you would like potentially featured here on the show as well just head on over to You can ask right there on that page.

I also want to mention—Claire had mentioned my podcasting tutorial. I actually have a free one at but I go into a lot more depth and I help you through the process a lot quicker, I give you access to me and a community, and I also help you launch and market your show as well, with my new upcoming podcasting course which is called You can check that out and actually sign up for the wait list now so you can get early access to it. Again that’s It launches in just a couple of weeks here; I highly recommend you check it out. It’s the quick and easy way to get your podcast up and running and have access to me in a community to help you get started in the right way. So like I said, you can launch your podcast, not to nobody but to a bunch of people, because I’m going to give you some tips using my superpowers, which are related to marketing and things like that, to help you launch your show with a bang. So check that out, Again thank you Claire for your question. Thank you all for listening in, I appreciate it.

Here’s a quote today from Friedrich . . . and I don’t even want to attempt to the last name because it’s I think German and it starts with an N. Nietzsche. Nee-yich, perhaps. But anyway it’s a great quote: “Should not the giver be thankful that the receiver received? Is not giving a need? Is not receiving, mercy?” Kind of goes along with today’s episode a little bit. All right guys thanks so much, I appreciate you, and I look forward to serving you in the next episode. Bye now.

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