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AP 0929: How Do You Maintain Connections with Your Audience?

AP 0929: How Do You Maintain Connections with Your Audience?

By Pat Flynn on

AskPat 929 Episode Transcript

Pat Flynn: What up everybody? Pat Flynn here and thank you so much for joining me today in this session of the Smart . . . no wait that’s the wrong show. Thank you so much for joining me in this episode of AskPat.

We’re in Episode 929. I just get on these weird automated things sometimes, I don’t know what happened there. This is AskPat Episode 929 and this is a really special episode because we have a special guest on who left a question through AskPat.com. That’s where you go to ask questions and this is somebody who I’ve known ever since the beginning of when I started doing online business, somebody who is really inspirational to me and to hear him ask this question was quite a surprise and I’m really happy that he’s here. This is Glen from ViperChill.com but also Gaps.com. You gotta check out Gaps.com guys it’s an awesome site with amazing case studies. Glen for whatever reason always is at the forefront of everything that’s going on in the online business world. Super knowledgeable with SEO, has really hooked me up with some amazing relationships and other people who I’ve gotten to know as well.

So Glen, thank you for the question. Here it is.

Glen: Hey Pat, Glen here from Gaps.com. So, my question for you is something I’m really bad at—is keeping and maintaining connections. So maybe I’ll talk with other bloggers and we share each other’s stuff and we have a good—quote unquote—relationship and so on but they die off or people will contact you out of the blue after a few months and ask for something, or whatever it is. I know you have great connections and people always ask you, “Can you promote this? What do you think of this? Will you try out this product?” How do you maintain those relationships, and what is it about those people who reach out for you the first time that keeps your attention, grabs your attention, and it’s someone that you’d want to talk with more? Love to hear about that, congratulations on 800 episodes and looking forward to 1000. As a PS I’m not expecting this to be in the show, but I got the teeshirt today. Very cool, thank you for that, and I will send you a photo later. Cheers Pat.

Pat Flynn: Glen, dude you rock man. Thank you so much. Glen was I think, Episode 2 or 3—Episode 3 of The SPI Podcast. We’re almost up to 300 with SPI and now 929 episodes in AskPat. So Glen, thank you so much for taking the time and I don’t know why you’d say it wouldn’t be featured here because it’s actually a really good question. I do get asked all the time to get in front of my audience and stuff, but I want to talk about our relationship. When we first started out together we were really helping each other out, we were providing value to each other, we were giving tips to each other. I’ve been mentioned on your site, you’ve been mentioned on mine, you became a guest on my show, you’ve given me great advice over time. That’s what a relationship means to me. It means value being provided to both sides. It means there’s also a vibe there too and there’s no I’m better than you or you’re better than me. We were equals and we still are equals, I feel. I get inspiration from you and you’ve told me you’ve gotten inspiration from me too. You sent me a really, really kind email that I literally printed out and you can probably hear it here. But it’s from Monday August 22, 2016 at 9:37 AM. It was one of the most incredible things anybody’s ever said to me. I’m not going to read it out loud because it’s very personal, but thank you for that email Glen. It’s those kinds of things. Taking a little bit of extra time just to take a moment to care about somebody in some way, shape or form. It doesn’t have to be a gift, it doesn’t have to be a link on a website, it could just be a note, and that really meant a lot to me Glen.

But anyway, to your question specifically. How do you maintain relationships with people that you meet? It’s very difficult, especially because I go to a lot of conferences and I meet a lot of people. It’s very easy for me to just forget people. I have to be reminded time and time again for certain people and what they do. I often forget people’s names too. I’m a human so that’s pretty likely to happen to many other people too. But the ones that I remember and the ones that I want to maintain are the ones that I know are going to be great in terms in just a friendship. Knowing that that person is on the other end who I may be able to help and who may be able to help me in some way. It’s never a, “Oh I’m going to target that person because they have a huge email list, I’m going to make sure I become their friend because maybe they can promote me.” It’s never like that. It’s always a sense of you can kind of get a vibe for who it is you really click with and that’s really where it starts.

In terms of maintaining those relationships I try to make it a point, especially to those people who I really care about, to just reach out, whether it’s via text or email, just to say thanks or, “Hey what’s up? Anything I can do to help you?” Using social media makes it really easy to do that. I don’t have necessarily a CRN that allows me to receive notifications, “Oh you haven’t messaged so and so in 148 days, maybe it’s time you should message them.” I don’t want to get at that point where it just is science and scheduling, but if at any point I’m on social media and I see a name that I recognize and I’m like, “Hey I haven’t talked to that person in a while I wonder what they’re up to?” I don’t stop myself from reaching out and just saying hey. That’s I think the easiest way to do it, is just to give a dang about other people and what they’re up to.

The second thing is in terms of what grabs my attention and makes me talk to someone more. A number of different things. First of all just a recommendation from another person to speak to somebody is huge. As Mark Zuckerberg says, “There’s no better recommendation than one that comes from a trusted friend.” And when it comes to people that you meet, this is why your network is really important, because you can be introduced to people who could be potentially life changing to you, through those who you already know. Those relationships that start as a result of somebody saying, “Hey I’d like to introduce you to so and so because this and that.” That is the first thing that’s going to capture my attention.

Secondly if there’s some value that’s provided my way without even asking for it that is actually truly helpful, I will make an effort to go out and explore more about that person and become interested in what they’re doing too. If somebody’s taken time out to for example, shoot a video for me, I will be more than likely to watch it. If somebody has taken the time out to go through my website and give me some advice—although that happens quite a lot now so it’s not as effective now as it used to be. But this is how I got involved with a relationship with Derick Halpern. He reached out to me and said, “Hey I can increase your email address sign up conversion rate, here’s how to do it. If you want me to walk you through the site I’ll do it for you for free.” So we did that—I actually recorded that conversation, it’s posted on the blog and it’s helped out a lot of people too, in terms of what I could or what we could do to increase email conversions on websites. But it was great because he personally took that time to help me and I saw results from it.

Small wins, small quick wins are great for helping others and making that great first impression. For me I get a lot of, or I care a lot about my students who take action. So if I see somebody who goes through one of my courses or takes some advice through one of my blog posts or podcast episodes and they take action and they see results, I am going to pay attention to that. I think obviously I’m going to pay attention to it, because I was the one who helped them but also because I want to make my audience the hero of this whole journey here. I know as a byproduct of that it’ll help me, but also I just genuinely care. It all goes back to caring, Glen. I care about you, I care about my audience and whenever my audience does something where it shows they care about me I’m going to care back for them.

It’s hard to quantify these things, which was why this was a very challenging question but I’m very glad you asked it Glen. Really just comes down to, can you help other people? That what I teach my son. My son’s seven now. I teach him almost every single day to serve, to help others. That helping other people’s the way to succeed.

So yeah, let me know what you think, Glen. I appreciate it, and for those of you listening @ViperChill is Glen’s handle on Twitter. I’m @PatFlynn; if you want to talk about this off the podcast and on Twitter, let’s have a chat about it. How do you maintain your relationships with people that you meet? What grabs your attention and makes you want to talk to someone more? Let’s discuss on Twitter. You can use #AskPat929 or just @viperchill and @patflynn and we’ll have a conversation there.

Anyway Glen, thank you so much for the question. I appreciate it. Looks like you got a teeshirt already, but if you’d like another one let me know. If not, I’ll just give it away in another episode and thanks again man, I appreciate you. Also for those of you listening, if you have a question that you’d like potentially featured here on the show as well, just head over to AskPat.com and you can ask right there on that page.

And finally here is a quote to finish off the day by Voltaire, and that is, “Originality is nothing but judicious imitation. The most original writers borrowed from one another. The instruction we find in books is like fire. We fetch it from our neighbors, kindle it at home, communicate it to others and it becomes the property of all.” Interesting. Cool guys, take care. Thanks so much. I’ll see you the next episode of AskPat. Bye.

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