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The Smart Passive Income Podcast

AP 0848: Why Don’t You Use YouTube Video Annotations?

AP 0848: Why Don’t You Use YouTube Video Annotations?

By Pat Flynn on

AskPat 848 Episode Transcript

Pat Flynn: Hey, what’s up everybody? Pat Flynn here. Welcome to Episode 848 of AskPat. Thank you so much for joining me today.

We have a great question today from Vegard, but before we get to that I do want to thank today’s sponsor, which is ZipRecruiter.com. You know what? If you’re hiring, it’s hard to figure out where to post your job to find the best candidates, and doing it in one place isn’t going to help you much. But, there is a tool out there called Zip Recruiter that allows you to post it at Zip Recruiter, the job that you’re looking to fill, and it gets sent out to 200-plus job sites, including social media networks like Twitter and Facebook, all with a single click. You can find candidates in any city or industry nation wide. Just post once and your qualified candidates are going to roll into their easy to use interface.

There’s no juggling emails, or calls to your office, or anything like that. If you’re looking to hire, you can quickly screen candidates. To do that all you have to do is go to ZipRecruiter.com/Pat. Guess what? Those of you listening to the show, you can try it for free. Just go to ZipRecruiter.com/Pat. All right guys, here’s today’s question from Vegard.

Vegard: Hi Pat, my name is Vegard Bell, I’m from Norway. I’m just wondering, is there a reason why you don’t use a lot of annotations on your YouTube videos? I see a lot of YouTubers that are putting on a subscribe button, and a follow me button. A lot of YouTubers are also putting a lot of work in their ending, so you can just click on the next video. . . not the next video, but the previous video, or a random video. They’re using maybe twenty seconds on each video where they just write down their Snapchat user name, and Twitter, and Facebook username. You don’t have a lot of these. Is there a reason for that, or is it just coincidence? Thanks. Great show by the way, you have. On AskPat and Smart Passive Income. I love it, bye.

Pat Flynn: Hey Vegard, thank you so much for your question. Now, the reason I didn’t do it is because I’ve just always found the annotations super clunky. I didn’t think they look good, and I figured there’s other ways to sort of get people to take action. I know that I was maybe missing out on some stuff in terms of getting people to go from one video to another. I have used annotations, and it’s always hard to tell whether or not people are using them. But, here’s the big news as of recently. Actually, this is why I saved your question until now. Starting in May, I think it’s May 2, or sometime in May. I think it’s actually May 2. You’re no longer going to be able to add new annotations. All your old annotations, if you’ve done them, don’t worry, don’t freak out, they’re not going away, and they’re still going to be clickable, and all those kinds of things.

YouTube, I think was in agreement with me, because I had this chat with them. I was like, “Guys, these things are ugly.” No, I’m just kidding. But I think they just have the same idea and thoughts of me, and many other people out there. Obviously I don’t have any sort of immediate say on what happens with YouTube, but along the same lines of thinking I guess. They’re phasing out annotations for end cards, and end screens. For cards and end screens, sorry. Within a video you can create what’s called, “Cards,” which are these things that popup usually in the upper right hand corner, that look much nicer than annotations. There’s things that are clickable on them, and more call to actions often. You can add a graphic in there as well, related to the website that it’s pointing to, or other video that’s there that you’re pointing to. The cards are what’s going to be preferred now.

The end screens, I don’t know if you know this about YouTube. Now they’re allowing you to just simply upload an end screen for a video. Meaning, you don’t have to add that 20 to 40 seconds at the end of your video before you upload it. You can actually add that in after you upload your main video, which will then drive traffic and help people go onto the next video in the series, or the next video that you want them to from that initial one. The cards and the end screens are where it’s at. YouTube is decommissioning, or getting rid of the ability to create annotations starting May 2, 2017. That’s that, so I’m actually pretty thankful that I didn’t use them. I didn’t like them, I didn’t think they fit well, and I’m glad to see that they’re sort of phasing those out for these other things that are much better integrated I feel. That’s that.

Again, don’t worry if you have annotations. They’ll still work. I have used them before, but I’m really excited because it’s just going to be easier and cleaner to use these cards, and end screens. If you haven’t signed onto your YouTube channel in awhile, go ahead and do that, and explore around. Look at the cards, look at the end screens, check them out and see how they work. They’re put there for a reason, because that’s what’s working right now. Guys, thank you so much, I appreciate it. Vegard, thank you so much for the question. I want to send you an AskPat t-shirt all the way to Norway, free of charge, because you’ve had your question featured here on the show.

That’s what we do for everybody who gets their questions featured here on the show. Again, thank you Vegard. For everybody who has a question that you’d like to ask, I can potentially answer it. I get a ton of questions. I can’t answer them all, but I may answer yours. All you have to do is go to AskPat.com, and you can ask right there on that page. Then finally here’s a quote to finish off the day by Robert Kiyoaski. He says, “The moment you make passive income and portfolio income a part of your life, your life will change. Those words will become flesh.” Thank you so much, I appreciate you.

Actually, if you’re listening in today, which is Thursday the 20th of April, or any day that’s not Friday. Well, make sure you come by on a Friday to Facebook.com/SmartPassiveIncome, because I hold AskPat Live there. That means I’ll answer as many questions as I can for the SPI and AskPat community in one hour. It’s one of my favorite things to do. Head on over to Facebook.com/SmartPassiveIncome, and I’ll see you there on AskPat Live. That’s Fridays, 1:30 PM Pacific every Friday, as long as I’m in town. Guys, look forward to seeing you there, and I look forward to serving you in the next episode of AskPat. Bye for now, thanks.

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