Podcasting is a powerful way to generate revenue, but what are your monetization options if your niche podcast isn’t reaching a massive audience yet? The thing is, big sponsors expect a minimum of ten thousand downloads per episode. So, how can you leverage a small but loyal following instead? Listen in because we’re back with…
I say it all the time: the riches are in the niches! Today’s guest, Victoria Moll of Contempo Coding, is the perfect example of someone taking this approach to the ultimate level. This episode details how she became the leader in her tiny industry and built a six-figure business around it! Victoria has amassed over…
The demographic information we use to define our target audiences isn’t actually helping us. Think about it — is it really the case that the people you want to attract share the same age, gender, or location? Or is it that they all share the same niche goal? Having one specific problem to help your…
Many of us believe we need to reach millions of people to make a living online. We then fall into the trap of going as broad as possible with our content. That’s a huge mistake because if we try to please everyone, we please no one! But what if a small targeted audience is actually…
Too often, creators focus on profit instead of the value they provide their audience. But this is the first step toward building a successful business: making sure your products actually work and proving it! My returning guest, Mark Wills, is a perfect example of applying a serve-first mindset to entrepreneurship. He and his business partner…
Let me put it this way: there’s no shortage of business strategies out there. But what if you’ve tried everything and nothing seems to stick? The key is adapting these tactics to your niche, your business, your audience. When Matt Giovanisci finally did just that, his business skyrocketed. Now he’s the absolute authority in his…
Brenda Petrella is an ex-scientist who helps people get outside in nature through her online business, Outdoor Photography School. She’s also an incredible member of the SPI Pro community. She’s joining the show today to share what she’s learned about niching down and building her online business in a way that works for her. You’ll…
The pandemic put a lot of entrepreneurs on high alert and changed the way we work or do business. But some businesses thrived, and today’s guest has a business that pretty much exploded during the pandemic. I first got connected with him because I (like a lot of us!) decided to try and start a…
Sometimes it can feel like a major uphill climb to get started with something new online. I get questions like this a lot. It’s some version of, “Pat, you have such a great personality and it’s such a big part of your success. How can I hope to replicate what you do and your success…