How to Start a Podcast STEP-BY-STEP | 2022 Complete Tutorial
Updated: February 09, 2022 You're about to learn how to start a podcast, step-by-step, even if you've never done anything…
Read More
How to Start and Build an Email List
You're on the right page if you know you need to know how to start an email list and you want…
Read More
Affiliate Marketing – The Ultimate Step by Step Guide
Here's an affiliate marketing secret: if you can become the connector between the audience you're building and the products and…
Read More
The SPI Guide to Winning Webinars
Take it from me: Webinars are one of the most powerful ways to build relationships with your audience and grow…
Read More
How to Create an Online Course: The SPI Essential Guide [2021]
In late 2016, I sat down to set my goals for the following year. One of my biggest motivations was…
Read More
How to Take Branding to the Next Level
Once, an SPI reader asked me the following question:“Pat. You seem to be EVERYWHERE online. Everywhere I go, people are…
Read More
Branding Case Studies: Zappos and SPI
One of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…
Read More
How Branding Works: Laying the Foundation
If you Google “how to build a brand,” it’s mind-boggling how many terms are thrown around: Brand strategyBrand architectureBrand assetsBrand…
Read More
Branding Tips: What I’ve Learned From Building My Brand
Now that you have laid the foundation for your brand and started building your online presence, let’s talk about some…
Read More