Starting a podcast has been one of the best decisions I've ever made, but more on that later. In this…

Once, an SPI reader asked me the following question:“Pat. You seem to be EVERYWHERE online. Everywhere I go, people are…

One of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…

If you Google “how to build a brand,” it’s mind-boggling how many terms are thrown around:  Brand strategyBrand architectureBrand assetsBrand…

Now that you have laid the foundation for your brand and started building your online presence, let’s talk about some…

We’ve covered a lot in this epic guide to writing and publishing your book. You might be wondering what more…

Everyone wants their book to be a bestseller—I certainly did. But not many authors understand what it takes to really…

There is one key thing about writing and publishing a book that many authors neglect or simply don’t think about:…