How to Start a Podcast: Pat’s Complete Podcasting Tutorial [2021]
Starting a podcast has been one of the best decisions I've ever made, but more on that later. In this…
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What Is Affiliate Marketing? The SPI Ethical Beginner’s Guide
Here's an affiliate marketing secret: if you can become the connector between the audience you're building and the products and…
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The SPI Guide to Winning Webinars
Take it from me: Webinars are one of the most powerful ways to build relationships with your audience and grow…
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How to Create an Online Course: The SPI Essential Guide [2021]
In late 2016, I sat down to set my goals for the following year. One of my biggest motivations was…
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How to Take Branding to the Next Level
Once, an SPI reader asked me the following question:“Pat. You seem to be EVERYWHERE online. Everywhere I go, people are…
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Branding Case Studies: Zappos and SPI
One of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…
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How Branding Works: Laying the Foundation
If you Google “how to build a brand,” it’s mind-boggling how many terms are thrown around: Brand strategyBrand architectureBrand assetsBrand…
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Branding Tips: What I’ve Learned From Building My Brand
Now that you have laid the foundation for your brand and started building your online presence, let’s talk about some…
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Take Your Book Publishing to the Next Level
We’ve covered a lot in this comprehensive guide to writing and publishing your book. You might be wondering what more…
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