How to Take Branding to the Next Level
Once, an SPI reader asked me the following question:“Pat. You seem to be EVERYWHERE online. Everywhere I go, people are…
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Branding Case Studies: Zappos and SPI
One of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…
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How Branding Works: Laying the Foundation
If you Google “how to build a brand,” it’s mind-boggling how many terms are thrown around: Brand strategyBrand architectureBrand assetsBrand…
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Branding Tips: What I’ve Learned From Building My Brand
Now that you have laid the foundation for your brand and started building your online presence, let’s talk about some…
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Take Your Book Publishing to the Next Level
We’ve covered a lot in this epic guide to writing and publishing your book. You might be wondering what more…
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9 Tips for Marketing a Self-Published Book
Everyone wants their book to be a bestseller—I certainly did. But not many authors understand what it takes to really…
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How to Start Marketing Your Book
There is one key thing about writing and publishing a book that many authors neglect or simply don’t think about:…
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14 Tips for Writing & Self-Publishing Your Book
Books have been top-of-mind for me and Team SPI this year. With the release of Superfans in July 2019, I’ve…
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