Self-Publishing Case Study: A Closer Look at the Numbers Behind 2016 Bestseller Will It Fly?
In February 2016 I published my first business book, called Will It Fly? How to Test Your Next Business Idea…
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Mindset for Entrepreneurs: Getting and Staying Motivated
I get it. It can be hard to stay motivated, with our businesses and with life in general. At one…
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How to Start: Building Your Online Brand Presence
Once you have your mission statement, vision statement, and brand value proposition, and type of brand nailed down, the next…
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How to Take Branding to the Next Level
Once, an SPI reader asked me the following question:“Pat. You seem to be EVERYWHERE online. Everywhere I go, people are…
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Branding Case Studies: Zappos and SPI
One of my favorite books of all time is Purple Cow by Seth Godin. In it, Seth describes that the…
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How Branding Works: Laying the Foundation
If you Google “how to build a brand,” it’s mind-boggling how many terms are thrown around: Brand strategyBrand architectureBrand assetsBrand…
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Branding Tips: What I’ve Learned From Building My Brand
Now that you have laid the foundation for your brand and started building your online presence, let’s talk about some…
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Branding Tools
There are some tools that can help you as you begin to build your brand. Books All great books that…
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