Comments on: Let’s Discuss: Which of These Books Do You Think Would Sell Better?

By: chadwick rogers

chadwick rogers — Fri, 29 Jan 2010 02:57:08 +0000

Great overall website! Can you tell me how to eliminate spam on mine?

By: shelly

shelly — Fri, 27 Nov 2009 09:19:56 +0000

As far as dogs goes, those are remarkable.

By: Deborah Richmond

Deborah Richmond — Sat, 21 Nov 2009 15:19:32 +0000

The book on how to avoid your dog biting you is approaching the subject from a position of fear. That’s why I think it’s the stronger title. Any time you can address someone’s fear, you’re more likely to make the sale. But I wouldn’t use a picture of such a vicious dog, or should I say vicious expression on the dog’s face.

By: chris

chris — Fri, 13 Nov 2009 04:51:43 +0000

hahah yeah, i wasn’t trying to prove you wrong or anything, just making sure I was understanding it right. I’m launching an ebook this weekend and I learned the whole process from your site. If it sells I owe you big!

By: Pat

Pat — Fri, 13 Nov 2009 03:39:57 +0000

Hmm..I didn’t even notice that, lol. I still think this book would do better, but that’s definitely an interesting thing. I couldn’t find a good keyword for the other book. Again, the dog thing wasn’t the point of this post

Thanks!

By: chris

chris — Fri, 13 Nov 2009 03:33:18 +0000

hey pat,

in that adcenter image you posted, it says non-commercial intent with a probability of .82. wouldn’t that be a bad thing since it is non commercial and not commercial intent?

By: Brandon

Brandon — Thu, 12 Nov 2009 19:01:17 +0000

That’s a really good tip Howie thanks.

By: Sebastyne

Sebastyne — Thu, 12 Nov 2009 08:14:50 +0000

woopsie, there was one with the word “your” in there, but with a click through rate of 0.00….

By: Sebastyne

Sebastyne — Thu, 12 Nov 2009 08:05:50 +0000

Hahah, I have a tendency to stick with a topic until it’s beaten to death, I’m sorry! And yes, we’re totally gone off topic here, which is completely my fault as I just happen to be fairly passionate about dogs.

Your stats are good, I admit, but what they can’t tell is if these people are actually looking for adult dog aggression stopping techniques or are they looking for puppy dog training techniques. Also, the majority of these searches COULD BE professional dog trainers and dog therapists, who need very advanced level techniques and who work with abused animals and very special cases that wouldn’t end up in the hands of a normal person who would consider the happy dog book as an option. (As you can see, none of the listed keywords contain the magical word combination “your dog”.)

As for the happy dog, I don’t think anyone in their right mind would use keywords “happy dog” to find a good book on dog training, but try a very generic search “dog training” and see what you come up with.

By: Pat

Pat — Thu, 12 Nov 2009 07:39:19 +0000

This is fun, hehe. I hope you don’t feel I’m trying desperately to prove you wrong or that I’m absolutely right.

Anyways, here’s a screenshot of the keywords and their DAILY searches:

http://www.smartpassiveincome.com/images/dog-biting-keyword.png

I think that shows you that people are indeed searching for those exact terms. Also, if you type in those keywords in Google, are you looking at the paid advertisements too? For “stop dog biting”, for example, 7 or 8 ads immediately show up above, and to the right of the natural search stuff. This tells me people are paying for keywords such as these because they know people are searching for them, which I show in the link above.

Type in “happy dog” “be happy with dog”, or any other related keywords, and there are typically no paid ads with them.

Also, here’s a link to the OCI (online commercial intent), with a little description of what that means:

http://www.smartpassiveincome.com/images/dog-biting-keyword-oci.png

This tells me that people searching for those keywords are looking to make some kind of purchase, and I would expect this is because, like I mentioned before, these people have a problem they are trying to solve NOW. 0.82 is actually very high.

Here is a keyword search with words related to Happy Dog:

http://www.smartpassiveincome.com/images/happy-dog-keyword.png

As you pointed out, there may be a million people who have dogs that bite them, and don’t want or don’t care about finding solutions. But, there are people searching for solutions, and although it’s a small percentage of people, it’s enough to pay attention to.

Anyways, the real point of this article wasn’t supposed to be about Dogs, lol. I think we’ve done pretty well, together, accessing why these DOG books would go one way or the other.

Thanks again for your interest and collaboration Sebastyne!