In this session of the Smart Passive Income Podcast I’m happy to share yet another amazing success story, this time with Fraser Cain from Universe Today, a news site dedicated to the space and astronomy niche.
Universe Today pulls in a massive amount of traffic – up to 5,000,000 pageviews per month – and it generates an impressive 5-figures per month from Google Adsense too.
Yes, I said 5-figures per month from Google Adsense.
The reason I love this interview is because of Fraser’s willingness to share his tactics for getting traffic to his site and also because news sites, in my experience, are a bit harder to monetize.
He doesn’t sell any products, although I’ve noticed that just recently he’s opened up a “membership” program to basically get rid of ads on the site for those who donate, which at the moment seems like it’s being well received by his readership.
+1 for providing value and giving people information they want to read!
In this session you’ll learn about:
- How (and why) Fraser creates evergreen content for a news site that’s constantly being updated.
- The winning combo: SEO and patterns in your industry.
- The primary method Fraser uses to guarantee web traffic to his site, even if Google went away.
- The effect that some of the latest changes in Google has made on his traffic and earnings.
- Two things that help his articles go ‘the most viral’.
- Plus a whole lot more!
Items mentioned in this podcast include:
- Universe Today
- Think Traffic
- Thesis Theme (affiliate link)
- If This Than That
- Everything Everywhere
- Astronomy Cast
Fraser also successfully implements the Be Everywhere strategy for his brand – and it’s perfect for the niche he’s in. He’s using his blog (of course) as well as a podcast (Astronomy Cast) and YouTube videos to deliver high-quality content in every which way possible, which also helps his brand become a significant authority in the space.
A big thanks to Fraser, again, for sharing his success story with us, and I apologize for my corny jokes at the end of the show
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