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SPI 081: How Brigit Earns 6-Figures a Year in a Niche You Wouldn’t Expect

Tag Archive: niche sites

  1. SPI 081: How Brigit Earns 6-Figures a Year in a Niche You Wouldn’t Expect


    The Smart Passive Income Podcast Logo

    In this session of The Smart Passive Income Podcast, I’m really excited to bring you another online business success story from someone who is generating over six-figures a year in an niche completely outside of the how to blog, how to make money online or the how to become an entrepreneur space.

    In fact, when I first heard her story, I was blown away by what she’s been able to accomplish in the market that she’s serving.

    What niche are we talking about?

    Tarot cards.

    There are 78 tarot cards that make up a deck and each card has a different image or illustration that represents some kind of meaning or situation in a person’s life. Tarot readers are the experts who draw the cards for a person and tell that person what the cards mean, but Brigit from Biddy Tarot is much more than just a tarot reader – she’s a tarot businesswoman.

    Brigit does a much better job of explaining what tarot cards are and how they work on the show, but what’s interesting is that there’s a movement of people who are using tarot cards as a means of personal development, and Brigit is capitalizing on that movement.

    Virtual tarot readings are just a small percentage of her overall business plan. Her business is diverse with eBooks, courses and master classes and she not only helps those who are interested in getting readings done, but she’s also helping other tarot readers get more business too.

    There are a lot of gold nuggets throughout this entire interview, and a lot of them are related to one thing that I wanted to point out before you get started:


    That’s a word that you’ll hear a lot in this interview, and it’s important because experimentation, trial, and error is exactly how entrepreneurs are born, and how they take their ideas, their business and life to the next level.

    More specifically, in this session you’ll find out about:

  2. SPI 073: Ask Pat Session 1—Un-Let Go, Traffic, Multiple Niche Sites, Content Mediums, and $1k in 3 Months


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    In this session of The Smart Passive Income Podcast, I’m super stoked to answer voicemail questions from the SPI audience!

    Every once and a while, I’ll be recording podcast episodes that are completely driven and made up of questions asked by you, so if you have any questions you’d like potentially answered on the show, simply record a voicemail over on my Speakpipe Page.

    In this particular Ask Pat! Session:

    (The following questions are paraphrased from the respective voicemails)

    1. Kent Asks: Had you not been laid off from your job, where do you think you’d be in your career today?

    2. Andrea Asks: Are readers (like Feedly) good for blog owners who may be losing traffic to people who just read content on a reader and never visit the site. What are your feelings about Partial vs. Full Text shown in an RSS Feed?

    3. Chris Asks: If you are creating multiple niche websites, it is best to have each website separate and on its own, or subsections of a larger single main domain? What’s better for competition and authority?

    4. Sam asks: What content mediums are the most effective? What is the best possible way to communicate with everyone?

    5. Luis asks: How would you go about creating a passive income business that can earn $1,000 per month within 3 months? (more…)

  3. SPI 072: Niche Down and Dominate—How Andrea Olson Is Changing the Lives of Parents


    The Smart Passive Income Podcast Logo

    In this session of The Smart Passive Income Podcast, I’m really excited to interview Andrea Olson – an awesome mom and business owner – but she’s not a mom blogger in the traditional sense of the term. Instead, Andrea has been able to take some unique information she’s become an expert on and successfully create a business out of it in the very competitive parenting niche.

    The parenting space is huge, but she’s niched down in a very unique way.

    Her website can be found at, a website that teaches new parents how to essentially potty train their 0 to 18 month old babies. This can be done through something called Elimination Communication, something I’ve never heard of before until speaking with Andrea.

    Almost all babies in the U.S. are potty trained between the ages of 18 months and 3 years, sometimes older. It’s not even on the minds of parents until a baby is over a year old…but potty training an infant?

    Diapers are a major pain for parents. Trust me – I know. I have two young kids and just thinking back at how many diapers me and my wife have had to change – how much money it costs and all of the other things that goes along with it – it’s ridiculous.

    Andrea noticed that other countries don’t keep their children in diapers nearly as long as they do in the U.S., and there are other countries that don’t even use diapers at all. When she successfully figured out how to tell when her own newborn was going to potty – she knew she was onto something.

    She’s been able to create a successful business providing information to new parents about Elimination Communication (EC). She’s written a book and has multi-media classes available, she’s recently launched a podcast – it’s pretty awesome to see what she’s been able to do.

    On the interview, Andrea was kind enough to share that she has successfully implemented a lot of the strategies that I’ve shared here on Smart Passive Income (and we get into each of them specifically during our chat), but what I love most about Andrea is how she approaches her business. Instead of completely forcing her message onto parents and being aggressive at trying to get people to understand, she provides information in a smart way where parents are able to make their own decisions whether or not EC is right for them, and her specific, passive arguments are very convincing.

    Right click here and save-as to download this episode to your computer.

    Thank you!

    Thank you all for checking out this session of the SPI podcast!

    If you haven’t done so already I would love if you took a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show, and I’m aiming for 1000 5-star ratings before the end of the year! We are currently at 872 5-star ratings! Thank you so much!


    Click Here to Download the Transcript for Session 72 (PDF)

  4. SPI 049: Being Everywhere and Building a Community around a Product Niche with Brendan Hufford


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    In this session of The Smart Passive Income Podcast I have the pleasure of interviewing Brendan Hufford, a full time teacher who has built a successful product-based niche site using many of the strategies outlined here on the SPI blog. It’s a profitable “niche within a niche” website and the incredible part is that this product-based niche website houses a very active and thriving community, which most product-based review-type sites do not have or even attempt to build.

    Brendan’s website can be found at where he talks about and reviews Brazilian Jiu Jitsu gis (bjj gis).

    For those of you who don’t know, a gi is a two-piece garment worn in martial arts.

    Like I said: niche within a niche, but he found it and it’s awesome. Although he still teaches full-time his website has allowed him to expand on his interest in Brazilian Jiu Jitsu and provide something new to the market that wasn’t there before, and in addition to the side-income he has bigger plans with his site that will make a positive impact on the lives of several other people around the world.

    In this session, Brendan and I chat about:

    • Exactly what made Brendan decide to go after this niche and why he turned it into a community.
    • How Brendan’s dog is involved in his gi review website.
    • How the Be Everywhere strategy fits into Brendan’s overall traffic strategy. And yes, he has a podcast for this niche too.
    • Many of the mistakes Brendan made when he first started.
    • How he partners with brands for reviews and giveaways, and how he gets free stuff from them too.
    • Brendan’s affiliate marketing and email list strategy.
    • How what he does online helps him in his personal live.
    • The productivity and content schedule he uses while also working as a full-time teacher.
    • The “bigger world” things that are happening as a result of starting his gi review website.
    • The role that transparency plays in his brand.
    • And much more!

    Right click here to download the MP3

    Items mentioned in this podcast include:

    Thank you again, Brendan, for sharing your story with us here on Smart Passive Income!

    Get ready for a special upcoming 50th session of the Smart Passive Income Podcast. You’re not going to want to miss it. Be sure to subscribe to the podcast below to get it automatically to your computer or device when it’s available.

    Cheers, and all the best to you!


    Click Here to Download the Transcript for Session 49 (PDF)

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